EBIT, COGS, gross-vs-net, VAT, fixed-cost slices — the accounting concepts owner-operators actually need, explained the way owner-operators actually think.
A no-jargon walkthrough: revenue minus COGS, minus daily-pro-rated fixed costs. That's it. We promise. Aimed at café, retail, salon and e-commerce owners running on intuition.
The three mistakes I see in nearly every shop spreadsheet I've ever inherited — mixing gross and net, hiding rent, and never reconciling the till — plus the small habit that fixes all of them.
COGS is a euro number — what it cost to make what you sold today. COGS percentage is that number divided by revenue. The euro tells you what happened; the percentage tells you whether it should have happened that way.
VAT is a tax you collect on behalf of the government — it was never yours. Most spreadsheet errors I see are owners treating VAT-inclusive sales as revenue. Here's how it works, what to put in your P&L, and where the traps hide.
Gross revenue is what the customer paid. Net revenue is what stayed with the business after VAT and card fees came off. The gap is usually 22-25% — and pricing decisions made from the gross number quietly lose money on every sale.
When you buy a €7.000 oven, you don't expense €7.000 in one day. You expense roughly €83/month for seven years. It's called depreciation, and it's the bridge between "I paid for something big" and "the cost shows up daily."
Cash basis records money when it moves; accrual records it when it's earned. Cash is simpler for tax. Accrual is honest about what each day actually made. For most small shops the answer is: file taxes on cash, run the business on accrual.
Fixed costs are the bills that show up whether you sell anything or not — rent, salaries, insurance, the gym-membership-equivalents of running a shop. Most owners track three of them and miss four. Here's the full list.
A profit & loss statement is a story read top-to-bottom: how much came in, what got spent, what's left. Once you can name every line, you can spot the one that's drifting before it costs you a month.
A chart of accounts is the named list of buckets every transaction in your business falls into. Most templates have 80+ accounts; a working shop needs 25-30. Here's a stripped-back chart that maps cleanly onto daily P&L decisions.