Pricing
Three plans. One flat price a month.
The bill does not move with your order volume or your revenue. No tiers, no fee per order, and every plan is free for 14 days.
The plans
Base
The full profit picture, and every cost engine behind it.
€69/ month
Net of VAT. Billed monthly, in euro.
Start 14 days freeCard required. Cancel during the trial and nothing is charged.
- Unlimited orders
- Unlimited revenue
- The full 34-line P&L
- All four cost engines
- Shopify, Meta, Google and TikTok sync
- Inventory and data health
- Insights: ten analytics tabs
- Report exports: CSV, Excel, JSON
- Daily profit email and alerts
- Priority support and manager calls
- Multiple stores, with team roles
Pro
Most popularEverything in Base, explained in depth and delivered to you.
€99/ month
Net of VAT. Billed monthly, in euro.
Start 14 days freeCard required. Cancel during the trial and nothing is charged.
- Unlimited orders
- Unlimited revenue
- The full 34-line P&L
- All four cost engines
- Shopify, Meta, Google and TikTok sync
- Inventory and data health
- Insights: ten analytics tabs
- Report exports: CSV, Excel, JSON
- Daily profit email and alerts
- Priority support and manager calls1 call a month
- Multiple stores, with team roles5 stores, 5 seats
Scale
Everything in Pro, across every store, with your whole team.
€249/ month
Net of VAT. Billed monthly, in euro.
Start 14 days freeCard required. Cancel during the trial and nothing is charged.
- Unlimited orders
- Unlimited revenue
- The full 34-line P&L
- All four cost engines
- Shopify, Meta, Google and TikTok sync
- Inventory and data health
- Insights: ten analytics tabs
- Report exports: CSV, Excel, JSON
- Daily profit email and alerts
- Priority support and manager calls3 calls a month
- Multiple stores, with team roles10 stores, unlimited seats
Base
€69
Pro
€99
Scale
€249
Profit and loss
Daily P&L with the full contribution-margin waterfall
All 34 lines, from GMV down to EBITDA.
Day, week, month, year and custom ranges
Period-over-period comparison
Expandable line breakdowns
Discounts, returns, fees per gateway, spend per platform.
Overview dashboard
Daily profit, month break-even, cost waterfall, attention list.
Cost engine
Per-variant product costs with effective dates
Past days keep the cost that was effective then.
Logistics rules
Merchant-defined zones, weight rate cards, pick and pack, packaging, return processing.
Transaction fee rules per gateway
Overhead and custom costs
Data-health flags
Missing costs are surfaced, never counted as zero.
Store data
Orders included
No order tiers, no overage fees, on any plan.
Revenue included
The price never moves with your GMV.
Shopify sync, manual and nightly
Full historical backfill
Every order your store has ever taken, not just a window.
Ad spend from Meta, Google and TikTok
Inventory report
Stock, cost-basis value, sales velocity, coverage.
Insights and analytics
Revenue insights
GMV to Net bridge, AOV anatomy, conversion, daily heatmap.
Profit per product
CM1 per SKU, margin laggards, discount and return rates.
Marketing insights
Blended MER, POAS and CAC over time, spend by source.
Returns economics
Customer insights
New versus returning, repeat purchase by cohort, order cadence, purchase journeys.
Customer lifetime value
Cohorts by first-order month, LTV in revenue and contribution terms, by first product, promotion and country.
Cost analytics
COGS, logistics, transaction fee and overhead deep dives.
Reports and exports
Full account export
Your complete data as one archive, any time.
P&L statement export
Product profitability and inventory exports
Raw data exports
Orders, order lines, payments, refunds, ad spend, cost rules.
CSV, Excel and JSON formats
Notifications
Daily profit email
Yesterday's P&L in your inbox every morning.
Alerts
Weekly and monthly summary reports
Custom reports
Your own scheduled emails: pick the P&L lines, the cadence and up to 10 recipients.
Stores and team
Stores included
Each store keeps its own costs, rules and P&L.
Team members
Roles and permissions
Owner, Admin and Analyst, per organisation.
Switch stores without logging out
Support
Email support
Priority support
Dedicated account manager
Call with your manager
Walk through your own numbers, or have the setup done alongside you.
Deciding between tools? We compared the best Shopify profit tracking apps openly, prices dated, our own included, and the free calculators work whether or not you ever pay us.
Billing
What you are actually agreeing to.
What happens at the end of the 14 days?
Your subscription starts and the first payment is taken on day 15, at the price of the plan you chose plus VAT. Nothing is charged before then, and the date is shown to you at signup and again in your billing settings. If you do not want to continue, cancel before day 14 and no payment is taken at all.
Why do you ask for a card before the trial?
So that the day the trial ends is the only thing that changes. You connect your store, price your costs and get your entire order history in the first session, and none of that work has to be repeated because a card was missing on day 15. The card is held by Stripe, not by us, and it is not charged during the trial.
Does the price change if I sell more?
No. Base €69, Pro €99, Scale €249 a month, whatever your order volume, your revenue or your GMV does. There are no order tiers, no per-order overage and no percentage of what you sell. A record month costs the same as a quiet one, which is the whole point of pricing it this way.
Is VAT on top?
Yes. Every price on this page is net, because net is what a business compares. Stripe Tax works out the VAT from your billing address at checkout: a German business pays 19% on top, a business in another EU country that gives a valid VAT ID is reverse charged and pays no VAT to us, and a business outside the EU is charged no EU VAT. The gross figure is shown before you confirm anything.
Can I change plan later?
Yes, in either direction. Moving up takes effect straight away, so Pro unlocks Insights, exports and notifications the moment you switch. Moving down takes effect at your next billing date, so you keep what you paid for until then. Your data is never affected by a plan change: the P&L, the costs and the history stay exactly as they are.
Which plan do I actually need?
Base if you want the answer: the full 34-line P&L, all four cost engines and the nightly Shopify and ad-spend sync, for one store and one person. Pro if you want to work on it: ten tabs of analytics including lifetime value, the report exports, the daily profit email, one call a month with your account manager, and room for up to 5 stores and up to 5 team members. Scale if you are running more than that: up to 10 stores, unlimited team members and 3 calls a month.
Is there an annual plan or a discount for paying up front?
Not yet. Everything is monthly, so the only commitment you ever make is to the next 30 days. If an annual option would change your decision, tell us and it goes on the list.
How do I cancel?
From your billing settings, at any time. Cancelling stops the next payment; you keep access until the end of the period you have already paid for. There is nothing to email and no notice period. Your full account export stays available on every plan, including Base, so you can take your data with you.
What if I am not happy after I have paid?
The 14-day trial exists so that you can answer that question before any money moves. If something goes wrong after that, write to support and we will sort it out rather than pointing at a policy.
Do you charge per store or per user?
Neither. Stores and people are included in the plan rather than billed on top of it. Base covers one store and one person. Pro covers up to 5 stores and up to 5 team members. Scale covers up to 10 stores and unlimited team members. On Pro and Scale each store keeps its own costs, rules and P&L, you switch between them without logging out, and teammates get Owner, Admin or Analyst roles at no extra fee.
Try it on your own orders.
14 days of the whole product, built from your real Shopify data rather than a sample store. Change plan or stop at any point.