194 answers

How nouz works, answered short.

The questions a merchant asks in their first week have short answers. These are those answers, and where something is not built yet they say so.

194 answers
  1. Getting startedHow do I connect my Shopify store?You install nouz from the Shopify App Store.
  2. Getting startedWhat arrives in the first sync?Your whole store history arrives, back to your very first sale.
  3. Getting startedHow long does setup take?Connecting Shopify and your ad accounts takes a few minutes.
  4. Getting startedCan I connect a second store?Yes, on Pro and Scale.
  5. Getting startedDo I need a card to start the trial?No card goes into nouz.
  6. Getting startedHow long does the first sync take?It depends on how many orders your store has.
  7. Getting startedDo I have to wait for an install link?No, there is nothing to wait for.
  8. Getting startedWhat happens if I uninstall and reconnect?Uninstalling nouz stops the sync and ends nouz's access to your store.
  9. Getting startedCan I connect a development or test store?Yes, and it is a good way to look around before you use your real shop.
  10. Getting startedWhat happens on day one of the trial?Your 14-day trial starts.
  11. Getting startedWhat are the onboarding steps?There are up to four steps.
  12. Getting startedCan I skip a step and come back to it?Yes. Every step can be skipped, and so can the whole wizard.
  13. Getting startedWhich currency does my store report in?Your store reports in your shop's own currency, which nouz takes from Shopify when you connect.
  14. Getting startedWhich timezone decides what counts as today?Your store's own timezone decides it, and nouz takes it from Shopify when you connect.
  15. Getting startedHow do I change my store's name or logo?Open Settings, then the Store tab.
  16. Getting startedWhat do History from and Last synced mean?They are facts about your store that come from the sync.
  17. Getting startedHow do I switch between stores?Click your store's name at the top left of the sidebar.
  18. Getting startedHow do I search the help centre inside nouz?Open Support at the bottom of the sidebar, and type in the search box at the top.
  19. Getting startedHow do I send a message to support?Open Support at the bottom of the sidebar and click Write a message.
  20. Getting startedHow do I contact nouz support?Open Support at the bottom of the sidebar.
  21. Setting up your costsWhich costs should I set up first?Start with product costs, then logistics, then payment fees, then overhead.
  22. Setting up your costsHow do I add product costs?Open Products in the sidebar and click a product.
  23. Setting up your costsWhat does the Products page show?It lists every variant you sell, with its price, its unit cost and what one piece leaves you.
  24. Setting up your costsWhat is Margin per unit on the Products page?Margin per unit is what one piece leaves you after paying for the piece itself.
  25. Setting up your costsWhat do Compare-at price and Price reduction mean on the Products page?They are prices from Shopify, shown in the From Shopify box at the top of a product's panel.
  26. Setting up your costsWhat does the Per unit ring in a product's panel show?It splits the price of one piece into the parts it goes to.
  27. Setting up your costsWhat is a product's packaging size?It is how much room one piece takes in a parcel.
  28. Setting up your costsWhat are Default lead time and Reorder lead time on the Products page?A lead time is how many days a reorder takes to arrive, from placing the order to having it on the shelf.
  29. Setting up your costsWhat does the save button in a product's panel save?It saves only what you changed, and its name tells you what that is.
  30. Setting up your costsWhy does a cost show where it came from?So that a sync never writes over something you typed.
  31. Setting up your costsWhat happens when a product has no weight?On a rate card that prices by weight, its parcel takes the zone's last price, the one for the heaviest parcels.
  32. Setting up your costsCan I import my costs from a spreadsheet?Only ad spend comes in from a file.
  33. Setting up your costsWhat does the effective-from date do?It is the day a new cost starts to count.
  34. Setting up your costsShould I edit a cost rule or add a new one?Add a new version when the cost really changed, and edit only when the old value was wrong.
  35. Setting up your costsCan I enter a cost change I found out about late?Yes. Save the new cost with Effective from set to the day the change really started.
  36. Setting up your costsCan a fee or shipping rule end on a date?Yes. Open the newest version of a payment fee rule or a logistics rule, and pick a day in Effective to.
  37. Setting up your costsWhat happens when I delete a cost rule?The rule goes, and the rule before it takes back its days.
  38. Setting up your costsWhy did a past day recompute?Because something that day depends on has changed.
  39. Setting up your costsWhat do Active, Scheduled, Ended and Booked mean on the cost pages?They show the Status of each cost, as a small coloured label in the first column.
  40. Setting up your costsHow do I save, discard or close a cost panel?Every cost opens in a panel on the right side of the page.
  41. Setting up your costsWhy can I not change a cost?Only an owner or an admin can change costs.
  42. Setting up your costsWhat does the Logistics page show?It lists your logistics rules: everything it costs to get an order to the customer and back.
  43. Setting up your costsWhat are the five logistics components?They are the five kinds of logistics rule: Shipping rate card, Pick & pack, Packaging material, Return processing and Packaging EPR fees.
  44. Setting up your costsHow do shipping zones work?A zone is a group of countries you ship to at the same price.
  45. Setting up your costsHow do I fill in a shipping rate card?A rate card is your carrier's price list per parcel.
  46. Setting up your costsHow do I add or change a shipping zone?Open a shipping rate card on the Logistics page.
  47. Setting up your costsWhat is the catch-all zone for?It catches every country that none of your other zones lists.
  48. Setting up your costsWhat do the numbers in a logistics rule's panel mean?They show what the rule would cost on your real orders from the last 30 days.
  49. Setting up your costsHow do I enter pick and pack costs?Pick and pack is what your warehouse charges to take items off the shelf and pack them.
  50. Setting up your costsHow do I enter packaging costs?Add a rule on the Logistics page and choose Packaging material.
  51. Setting up your costsWhat is a packaging composition?It is what the packaging of one parcel is made of, by weight.
  52. Setting up your costsHow are return costs charged (Return label and Handling per return)?As a return label plus handling, charged once for each refund where items come back.
  53. Setting up your costsWhere do EPR rates come from?From your own scheme contract.
  54. Setting up your costsDoes nouz handle EPR registration or reporting?No: registering and reporting stay with your EPR scheme and your advisers.
  55. Setting up your costsWhat does the Transaction fees page show?It lists your payment fee rules: what each payment method charges you to take a payment.
  56. Setting up your costsAre payment fee rates filled in for me?For Shopify Payments you need no rate at all: nouz uses the fee Shopify itself reports on each payment.
  57. Setting up your costsHow do I add a payment fee rule?Open Transaction fees and click Add fee rule.
  58. Setting up your costsHow are chargeback fees handled?A disputed payment reaches your P&L only when Shopify records it as a refund on the order.
  59. Setting up your costsWhat does the Overhead page show?It lists every cost you add by hand: running costs, marketing spend and one-offs.
  60. Setting up your costsHow do I add running costs, one-offs and my own categories?Open Overhead in the sidebar and click Add cost.
  61. Setting up your costsWhere do I put an influencer retainer or other marketing spend?On the Overhead page: click Add cost, choose Marketing spend, and enter the retainer as a monthly amount.
  62. Setting up your costsWhat are Other costs on the Overhead page?Other costs are one-off bills outside your normal running costs, like a repair, a lawyer or a trade fair.
  63. Setting up your costsHow do I add or delete a Custom category?Open a cost on the Overhead page and click its Category.
  64. Setting up your costsWhat are overhead categories for?They group your fixed costs by kind, so you can see where the money goes.
  65. Setting up your costsWhat does Daily P&L impact mean on the Overhead page?It is what a cost takes from your profit each day.
  66. Setting up your costsHow are yearly costs spread?A yearly cost counts as its yearly amount divided by 365, on every day it covers.
  67. Reading your P&LWhat are CM1, CM2 and CM3?They are three steps of profit, each after one more kind of cost.
  68. Reading your P&LWhat does each line of the P&L mean?Your P&L has 34 lines, and you read it from top to bottom.
  69. Reading your P&LHow do I compare two periods?Use the Total view of the P&L, the view it opens on.
  70. Reading your P&LWhat do the Daily, Weekly, Monthly and Yearly views show?They split your date range into columns: one per day, week, month or year.
  71. Reading your P&LCan I pick any date range I want?Yes. Open the range picker at the top of the P&L and pick any first and last day.
  72. Reading your P&LWhat does the chart at the top of the P&L show?It shows five lines for your date range, one point per day: Net Revenue, CM1, CM2, CM3 and EBITDA.
  73. Reading your P&LWhat do Expand all and Collapse all do on the P&L?They open or close every fold of your P&L at once.
  74. Reading your P&LWhich lines can I expand, and what is inside?Seven lines can open to show what is inside them.
  75. Reading your P&LWhat is Remaining overhead on the P&L?Remaining overhead is all the overhead costs that are not named above it, added together.
  76. Reading your P&LWhat do margin targets and the coloured chips mean?Margin targets are two limits you set for each margin, and the chips show where you stand.
  77. Reading your P&LCan I see several stores added up?Yes, on Pro and Scale, if the stores sell in the same currency.
  78. Reading your P&LWhat does the Overview show?The Overview shows how your store is doing today and this month.
  79. Reading your P&LWhat does Profit today, so far mean?It is how much your store has earned today, after every cost.
  80. Reading your P&LWhat does This month pays for itself show?It shows the day this month's sales paid for all of this month's fixed costs.
  81. Reading your P&LHow should I read the margin waterfall?Read it from top to bottom, as four questions.
  82. Reading your P&LWhat do the data health flags mean?They are warnings about gaps in your data.
  83. Reading your P&LWhat does the Overview show after Sync now?It shows a card of what came in since your last sync.
  84. Reading your P&LWhich day does a refund belong to?A refund belongs to the day it happened, not to the day of the order.
  85. Reading your P&LHow is VAT handled?Everything down to the Taxes line includes VAT.
  86. Reading your P&LMy prices exclude tax. How does nouz read them?nouz adds the tax Shopify charged to each line of the order.
  87. Reading your P&LWhy is every percentage against net revenue?So that the percentages can be compared and added up.
  88. Reading your P&LWhy are there two average order values?Because one shows what customers paid per order, and the other shows what each order left you.
  89. Reading your P&LWhy does nouz say my CM1 is overstated?Because something you sold has no unit cost.
  90. Reading your P&LOne day shows a negative margin. Is that a bug?Usually not. A quiet day still carries its share of your fixed costs.
  91. Reading your P&LWhy does my P&L differ from Shopify's numbers?Because Shopify's sales reports show what customers paid, while your P&L shows what your business kept.
  92. Reading your P&LWhat is in the daily profit email?Every day, after the nightly sync and at the hour you choose, nouz emails you yesterday's profit.
  93. Reading your P&LCan I export the statement itself?Yes. Go to Settings, then Data export, and pick P&L statement.
  94. Reading your P&LWhy does the export ask about number format?Because Excel in German and most other tools read a CSV file in opposite ways.
  95. Reading your P&LWhy do numbers look like 1.234,56?Because nouz writes numbers the way Germany, Austria and most of Europe do.
  96. Reading your P&LWhat is on each Insights tab?Insights has eleven tabs, and each tab answers one question about your store.
  97. Reading your P&LHow does the product profitability view work?It shows your P&L for each product, so you can rank products by what they keep, not by what they sell.
  98. Reading your P&LHow do I know whether my ads pay?Check three numbers against the limits your own margins set.
  99. Reading your P&LWhat do repeat purchase, order cadence and purchase journeys show?They show how your customers come back.
  100. Reading your P&LHow do I read the LTV tab?Read it from the top down.
  101. Reading your P&LWhat do Customer value over time and the Cohort table show?They show how much a customer is worth as the months go by.
  102. Reading your P&LWhat do LTV by first product, promotion and country show?They group your customers by how they started, and show which groups are worth more.
  103. Insights, card by cardWhat does each card on the Revenue tab mean, from GMV to sessions?The Revenue tab shows how much you sold and how much of it you kept.
  104. Insights, card by cardWhat does each card on the Products tab mean, from CM1 to loss-makers?The Products tab shows which products really make you money, after their costs.
  105. Insights, card by cardWhat does each card on the Inventory tab mean?The Inventory tab answers two questions.
  106. Insights, card by cardHow does the reorder planner decide what to order, with stock on its way?The reorder planner tells you, for every variant, when it runs out, the last day to reorder and how many units to order.
  107. Insights, card by cardWhat does each card on the Marketing tab mean, from ad spend to POAS?The Marketing tab shows what your marketing cost and whether it paid off.
  108. Insights, card by cardWhat does each card on the Returns tab mean, from refunds to chargebacks?The Returns tab shows what refunds and returns really cost you.
  109. Insights, card by cardWhat does each card on the Customers tab mean?The Customers tab shows who buys from you, new or returning customers, and whether winning a new one pays.
  110. Insights, card by cardHow do I add, hide and sort columns in a table?Click the Columns button above the table, then click a column's name to show it or hide it.
  111. Insights, card by cardWhat does each card on the COGS tab mean, from unit costs to Selling blind?The COGS tab shows what the products you sold cost you, and how changes to those costs moved your margin.
  112. Insights, card by cardWhat do Outbound per order and the other cards on the Logistics tab mean?The Logistics tab shows what it costs to get your orders to customers, and to take returns back.
  113. Insights, card by cardWhat does each card on the Transaction fees tab mean?The Transaction fees tab shows what you pay to take payments.
  114. Insights, card by cardWhat does each card on the Overhead tab mean?The Overhead tab shows your fixed costs: what they are, how they change, and when your sales pay for them.
  115. Forecast and planningHow is the forecast built?The forecast is built from your own orders.
  116. Forecast and planningWhat does EBITDA at month end show on the Forecast?It shows where this month's profit will most likely end.
  117. Forecast and planningWhat does the day by day chart on the Forecast show?It shows this month added up one day at a time, so you can see if you are on pace.
  118. Forecast and planningWhat does Next 12 months show on the Forecast?It shows your last 12 months as they happened beside the next 12 months as forecast, one bar per month.
  119. Forecast and planningWhat does the What the forecast assumes card show?It shows the six numbers the forecast takes for granted, so you can check them.
  120. Forecast and planningWhat do Orders a month and Revenue per order mean?Orders a month is how many orders the forecast expects in an average month.
  121. Forecast and planningHow do I add a sale or a launch to the forecast?Click Add event on the Planned events card, fill in the event and save it.
  122. Forecast and planningWhat does the Forecast P&L show, and how do I export it?It shows every month ahead as a profit and loss statement, the way your P&L shows the past.
  123. Forecast and planningWhat is in the About this forecast panel?It explains your forecast with your own store's numbers.
  124. Forecast and planningHow accurate is the forecast, and what is the likely range?Every month ahead comes with a likely range: the band where the result will probably land.
  125. Forecast and planningHow do What if scenarios work?A What if scenario is your forecast with your own changes, so you see what a decision does to profit first.
  126. Forecast and planningWhat do the Demand and Marketing levers in What if do?They change how many orders you get, what each order is worth and how much you spend on ads.
  127. Forecast and planningWhat do Each extra €1 brings and Match my EBITDA goal do?Each extra €1 brings is how much net revenue one more euro of ads brings in.
  128. Forecast and planningWhat do the price and cost levers in What if do?They test changes to your prices, your discounts and your costs.
  129. Forecast and planningHow do I save, rename or delete a What if scenario?Change a lever in What if, then click Save next to the scenario's name.
  130. Forecast and planningHow do goals work on the Forecast?A goal says what a month should bring, and the forecast shows whether it will.
  131. Forecast and planningWhich forecast emails and alerts can I get?Three: the forecast lines in your daily email, and two alerts that email you when the forecast needs you.
  132. Forecast and planningWhat is a lead time used for, and where do I set it?A lead time is how many days a reorder takes to arrive, from placing the order to having the stock on your shelf.
  133. Forecast and planningWhat does the Inventory page show?It shows each product's stock and how fast it sells.
  134. Syncing and dataWhen does nouz sync?nouz syncs once every night, and each time you press Sync now.
  135. Syncing and dataWhat does Sync now do?Sync now fetches everything new since the last sync, right away.
  136. Syncing and dataHow do I change the daily sync time?Open Settings, then Integrations.
  137. Syncing and dataCan nouz change anything in my store?No. Every permission nouz asks Shopify for only lets it read.
  138. Syncing and dataHow do I disconnect a source?Open Settings, then Integrations, and click the source you want to stop.
  139. Syncing and dataHow do I know whether my numbers are complete?Look at the sync badge at the top right of the page.
  140. Syncing and dataWhat do the statuses in Settings, Integrations mean?Each status tells you whether a source is sending data, and what to do if it is not.
  141. Syncing and dataWhat is in the Shopify panel in Settings?The Shopify panel shows how your store is connected, and lets you manage it.
  142. Syncing and dataWhat does Order history in Settings show?Order history shows how the import of your past orders is going.
  143. Syncing and dataWhat does Recent syncs show in Settings?Recent syncs is a list of your latest syncs, newest first.
  144. Syncing and dataWhat does a partial data warning mean?It means a number on the page is missing some of its data.
  145. Syncing and dataWhat do the ad connectors actually pull?They pull your daily spend, per ad account and per campaign, and nothing else.
  146. Syncing and dataCan I add ad spend by hand or by CSV?Yes. Open the Overhead page and click Add cost, then Marketing spend.
  147. Syncing and dataWhich ad platforms can I connect?You can connect Meta, Google Ads and TikTok.
  148. Syncing and dataHow do I pause or add an ad account?Open Settings, then Integrations, and click the ad platform, such as Meta Ads.
  149. Syncing and dataWhy does nouz ask me to renew Meta access?Because Meta's access ends about 60 days after each sign-in.
  150. Syncing and dataWhy does nouz sync nightly rather than live?Because numbers that change while you read them are hard to trust.
  151. Syncing and dataWhy does a long backfill take a while?Because Shopify limits how fast any app may read a store, and a long history can hold hundreds of thousands of orders.
  152. Syncing and dataWhy does nouz ask for access to all orders?Because Shopify's normal order permission only reaches the last 60 days.
  153. Syncing and dataWhat does nouz deliberately not read?nouz never reads your customers' names, addresses, email addresses or phone numbers.
  154. Syncing and dataHow do I delete one store's synced data?Open Settings, then the Store tab, and click Delete store data at the bottom.
  155. Syncing and dataYesterday's number changed. Why?Because one of the facts behind it changed.
  156. Syncing and dataWhy does a page say Updating the numbers?Because nouz is working a change into your numbers.
  157. Syncing and dataWhat happens to orders placed in another currency?nouz converts them into your store's currency when they sync.
  158. Syncing and dataWhy does traffic or conversion rate show as unavailable?Because Shopify has not let nouz read your store's traffic yet.
  159. Billing and plansWhat is the difference between Base, Pro and Scale?The plans differ only in how much they cover.
  160. Billing and plansWhat happens when my store passes Base's monthly order limit?Your pages pause until you upgrade or the month ends, but only after your free trial.
  161. Billing and plansCan I change plan later?Yes, in either direction, whenever you like.
  162. Billing and plansHow is tax charged on my subscription?Plan prices are shown before tax.
  163. Billing and plansHow do I cancel?Use Cancel plan in nouz, under Settings and then Billing.
  164. Billing and plansHow do I change the card I pay with?If you installed nouz from the Shopify App Store, your plan is paid with whatever pays your Shopify bill.
  165. Billing and plansWhere are my invoices?If you installed nouz from the Shopify App Store, your plan's charges are on your Shopify bills.
  166. Billing and plansHow does my VAT ID affect the price?On a Shopify bill, tax is Shopify's to apply.
  167. Billing and plansWhat happens if a payment fails?If Shopify bills you, your plan is part of your Shopify bill.
  168. Billing and plansWhen exactly does my trial end?Your trial runs for 14 days from the day you approve your plan on Shopify.
  169. Billing and plansCan I come back after cancelling?Yes, and your data is where you left it.
  170. Billing and plansHow do the manager calls work?Pro includes one manager call a month and Scale 3 manager calls a month.
  171. Billing and plansWhere do I see my plan and my next charge?Open Settings, then the Billing tab.
  172. Billing and plansWhat does This month show in Settings, Billing?It shows how much of your plan you use this month.
  173. Billing and plansWhy does nouz congratulate me on my orders this month?Because your store is outgrowing Base, which is good news.
  174. Account and securityWhere is my data stored?Your data is stored in the EU, and the app runs from the same region.
  175. Account and securityHow do I export my data?Open Settings, then the Data export tab.
  176. Account and securityWhat is in the full account export?The full account export is one ZIP file with all of your store's data.
  177. Account and securityWhich file format and number format should I choose for an export?Choose by where the file goes next.
  178. Account and securityWhere are my recent exports, and when do links expire?Every export you start appears under Recent exports, in Settings under Data export.
  179. Account and securityHow do I delete my account?Write to support@nouz.co from the address you sign in with.
  180. Account and securityHow do I invite someone to my team?On Pro and Scale, the account's owner opens Settings, then Team.
  181. Account and securityHow do I remove someone or change their role?The owner does it in Settings, under Team.
  182. Account and securityDo you store my customers' personal data?No. nouz stores no names, addresses, phone numbers or email addresses of your customers.
  183. Account and securityHow do I sign in?You sign in with your email address and your password, on the login page.
  184. Account and securityI have forgotten my password. What now?Click Forgot password?
  185. Account and securityCan I change the email address on my account?Not inside the app yet.
  186. Account and securityHow do I change my name in nouz?Open Settings, then the Profile tab.
  187. Account and securityWhat can each team role do?There are three roles: Owner, Admin and Analyst.
  188. Account and securityWhich emails does nouz send, and how do I switch them off?nouz sends three kinds of email: reports, alerts and a few notes about things you did.
  189. Account and securityHow do I choose when my daily profit report arrives?Open Settings, then the Notifications tab.
  190. Account and securityWhich alerts can I switch on in Notifications?Open Settings, then Notifications, and scroll to the Alerts card.
  191. Account and securityCan my bookkeeper get a custom report without a login?Yes, a custom report emails your chosen P&L lines to anyone.
  192. Account and securityIs there two-factor authentication?Not as a setting yet.
  193. Account and securityHow long does a session last, and how do I log out?You stay signed in on a device until you log out, so nouz does not ask every morning.
  194. Account and securityWhat do you track about me in the app?Page views are counted by Vercel Web Analytics, on the website and in the app.
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Email support is on every plan. Pro and Scale add priority support and calls with your account manager (one manager call a month on Pro, 3 manager calls a month on Scale), who will walk through your own numbers or do the setup alongside you.

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