nouz is a daily profit and loss statement after every cost, sold at published prices from $55 a month. Triple Whale is attribution built on its own pixel, with Moby AI on every paid plan and marketing mix modelling on Enterprise. It publishes no paid price today, checked 6 Nov 2026; its last published Foundation price started at $219.
nouz and Triple Whale answer different questions. nouz states what each day left after products, shipping, payment fees, ads and overhead, on a 34-line profit and loss statement at a published price per plan. Triple Whale measures which ad brought each order, with its own tracking pixel, multi-touch attribution, marketing mix modelling on Enterprise and an AI assistant called Moby, and it publishes no price for its paid plans today. A store that needs to know whether it made money fits nouz; a brand whose media buyers move budget between ads every day fits Triple Whale. This page sets the two side by side, feature by feature and price by price.
nouz is one of the tools compared here; competitor prices were read on 6 Nov 2026.
In short
- nouz: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit. Every plan carries every feature, starts with a 14-day trial, is billed through Shopify and can be cancelled any month.
- Triple Whale, checked 6 Nov 2026: Free, Foundation, Automate and Enterprise on its pricing page, with no price on any of them. The paid plans are 12-month subscriptions priced on annual GMV (gross merchandise value) and the package together.
- Its last published prices, on its pricing page on 24 Aug 2026: Foundation from $219 and Automate from $749 a month. A $1M brand paid $549 for Foundation; nouz charges it $115 on Pro.
- Triple Whale has a pixel, attribution models, a mobile app, Moby and an MCP connector for AI assistants. nouz has none of these by design, and keeps a statement whose every cost is dated, with VAT on its own line.
nouz and Triple Whale at a glance
| Feature | nouz | Triple Whale |
|---|---|---|
| Built around | the profit and loss: what each day left after every cost | attribution: which ad, channel and creative brought each order |
| Statement depth | 34 lines from GMV to EBITDA, with CM1, CM2 and CM3, the margins after goods, after shipping and fees and after ads, and a published formula for each line | no profit and loss statement among its package rows; product analysis and cohorts from Foundation |
| Cost history | every cost type dated: unit costs, five logistics costs, payment fees, overhead | not described on its pricing page |
| VAT | a line of its own; net revenue and every line below it exclude VAT | not described on its pricing page |
| Pixel and attribution | no pixel and no attribution model; blended MER, POAS and CAC: revenue per ad euro, profit per ad euro and the cost of winning a customer | its own pixel; first and last click on Free, multi-touch and every model from Foundation, marketing mix modelling on Enterprise |
| AI assistant | none | Moby on every paid plan, acting within the brand's limits from Automate; an MCP connector from Foundation |
| Several stores | up to 5 stores on Pro, up to 10 stores on Scale, added up when they share a currency | multi-store reporting from Foundation, as many stores as needed |
| Free plan and data | no free plan; a 14-day trial, and the store's entire order history on every plan | free plan with ten users and twelve months of data; unlimited data from Foundation |
| Contract | monthly, billed through Shopify, cancel any month | 12-month subscriptions, billed monthly or yearly with two months free |
| Price | per plan, from $55 a month | none published; last published from $219 a month (24 Aug 2026) |
What each costs
nouz publishes its prices and charges per plan, not per sale: Base covers up to 500 orders a month, and Pro and Scale have no order limit. Triple Whale, checked 6 Nov 2026, shows four packages on its pricing page and no price for any of them, books a walkthrough for Foundation and Automate and sends Enterprise to sales; the page has shown no figure since the copy of 5 Oct 2026. Its own answer to how pricing works is that every price combines the brand's annual GMV with the package chosen, and that a growing brand moves up a tier with notice. Since early November its Shopify App Store listing, which still showed Foundation at $219 and Automate at $749 on 12 Oct 2026, reads that the app is not currently available.
The last prices Triple Whale published sit in the archived copy of its pricing page from 24 Aug 2026, with a slider of annual GMV. On them, a $1M brand paid $549 a month for Foundation or $1.349 for Automate, and a $5M brand $1.129 or $2.399, on a 12-month term. Triple Whale pricing sets out every step, and what each of its pages showed when.
| Feature | nouz | Triple Whale Foundation | Triple Whale Automate |
|---|---|---|---|
| $1M a year, 833 orders a month | $115 on Pro | $549 | $1.349 |
| $5M a year, 4.167 orders a month | $115 on Pro | $1.129 | $2.399 |
The two bills follow different things. Triple Whale's follows sales: GMV is everything sold before returns, costs and VAT come off, so a good year raises the price even in a month the store lost money. nouz's follows the plan: once a store is past the order limit of its first plan, its bill stays where it is however its sales move, and every feature comes with every plan. At the low end, Triple Whale's free plan costs nothing, with ten users, twelve months of data and first and last click attribution; nouz has no free plan and starts with a trial instead.
Profit or attribution: what each one answers
Attribution and a profit and loss look at the same ad spend from opposite ends. Attribution takes each order and asks which ad, channel and creative should get the credit, which is why Triple Whale needs its own pixel on the store and its models to split that credit between touches. A profit and loss takes the whole day and asks what was left after the goods, the parcels, the payment fees, the ads and the overhead. The first decides where the next dollar of ad spend goes; the second decides whether the store can afford to spend it.
nouz has no pixel and no attribution model. It reads ad spend from Meta, Google and TikTok through their own APIs, adds Shopify Shop Campaigns and any spend entered by hand or imported from a CSV, and books it as line 27, between CM2 and CM3. From there it reads the blended numbers: MER, the revenue per ad euro or dollar across all channels, POAS (profit on ad spend), and CAC, the cost of winning a customer, set against lifetime value on the LTV tab of Insights. Per product, Insights shows a breakeven CAC and a break-even ROAS (return on ad spend). MER, POAS or ROAS sets out which of those numbers answers which question, and the POAS calculator works yours out.
Triple Whale reads the same spend and goes the other way, down to the ad and the creative. Its free plan attributes on first and last click; from Foundation it adds multi-touch attribution and every model, with cohort and product analysis; Enterprise adds marketing mix modelling and incrementality testing for spend a click cannot measure. Moby, its AI assistant, answers questions about the data on every paid plan, and from Automate it acts on the brand's accounts within limits the brand sets.
Cost history and VAT
This is where nouz goes deepest. Every cost type carries the date it took effect: the unit cost of each variant, five logistics costs, a fee rule for each payment method and every overhead line. Saving a new cost closes the old one the day before and opens the new one, so every order is priced by the rule valid on its own day, and backdating a change re-prices only from the date you give it. Effective dating is the name for that, and it is why last March's statement still reads the way it did in April.
Logistics is priced per parcel, from a rate card by weight or by parcel size for each shipping zone you define, through pick and pack and packaging, to return processing on the day of the refund and packaging EPR, the producer fees a country charges on packaging, per destination country. On Shopify Payments the fee is the one Shopify reports for each payment; Klarna, iDEAL, EPS and the other methods Shopify Payments takes are rows of their own, and every other gateway gets its own percentage and fixed fee. Taxes are a line of their own: the revenue lines above them carry VAT the way the shop prices, and net revenue and everything below exclude it, which is how a European merchant reads the numbers. Triple Whale's pricing page and its package table name neither cost history nor VAT, so there is nothing on its side to set against these.
Which one fits your store
Choose nouz when
the question is whether the store made money each day, after products, shipping, payment fees, ads and overhead, with every cost dated and VAT on its own line; when you want to know the price before you start, and a plan you can cancel any month.
Choose Triple Whale when
a media team moves budget between ads, channels and creatives every day and needs attribution from a pixel, multi-touch models and Moby in one product, with marketing mix modelling on Enterprise, and a 12-month term priced on annual GMV fits the budget.
nouz is also built for a store that grows into more than one. Base covers one store, Pro up to 5 stores and Scale up to 10 stores; team members are 1 on Base, up to 5 on Pro, unlimited on Scale; and stores in the same currency add up on the Overview, the P&L and Inventory. The first sync backfills the store's entire order history on every plan, the Forecast page looks up to twelve months ahead, this one included, and the daily, weekly and monthly profit emails carry the statement to the inbox. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
Running both
The two do not exclude each other, and a brand with a media team can have a reason for each: attribution for the people who buy the ads, a profit and loss for the people who answer for the money. Both read the spend from the ad platforms themselves, so running them side by side needs no export from one into the other. What nouz adds beside an attribution tool is everything below the ads, and the dated history that keeps a closed month closed.
How this comparison was made
Triple Whale's packages, terms and features were checked 6 Nov 2026 on its pricing page, its table comparing every package and its listing on the App Store. Its last published prices come from the Internet Archive's copies of the same pages, opened and replayed in a browser the same day. nouz's prices and limits are read from the plans its checkout charges, set out under nouz's pricing. No rating or review figure is quoted for either tool.
For the wider field, Triple Whale alternatives splits the other tools into attribution and profit, Polar Analytics alternatives covers the other platform priced on sales, and nouz vs TrueProfit and nouz vs Lifetimely set nouz beside two profit trackers. The best Shopify profit tracking apps compares the trackers at four volumes, one table lets you compare every tool nouz is set against, and for a store that sells across Europe the Shopify profit tracker for EU stores shows how nouz handles VAT and European payment methods.