Effective hourly wage for owner-operators.
Your monthly profit (EBIT), divided by the hours you actually work. The number most shop owners avoid calculating — because it's often less than minimum wage.
Your numbers
Be honest about hours. Include weekends, admin, payroll, ordering.
Effective hourly wage
How this calculator works (the same math nouz uses)
Your effective hourly wage answers a question a payslip answers for every employee but nobody answers for the owner: for each hour you actually put in, how much money ends up being yours? The calculator takes the profit your shop produces in a month — EBIT, what's left after every single cost — and divides it by the real hours you worked to produce it. That's the whole idea. It's the same monthly profit figure nouz tracks for you automatically, so the only number you have to be honest about is your hours.
Monthly hours = weekly hours × 4.33Effective hourly wage = monthly profit (EBIT) ÷ monthly hours
The 4.33 is the true average number of weeks in a month (52 ÷ 12), which is why it beats a flat "4" — using 4 quietly inflates your wage by about 8%.
A worked example
Take the defaults: €2,400 of monthly profit and a 65-hour working week. First, monthly hours: 65 × 4.33 = 281.45. Then the wage: 2,400 ÷ 281.45 = €8.53 per hour. Set against an €18/hour employed alternative, that's a gap of about €9.47 an hour — roughly €2,660 a month you're leaving on the table for the privilege of being your own boss. The point isn't to feel bad. It's that seeing the shortfall as euros-per-hour, rather than as one blurry lump at year end, is what actually makes an owner change something.
What a healthy number looks like
An owner who is genuinely paying themselves should, once the shop is established, clear at least the going employed rate for comparable skilled work in their area — for most shopkeepers that means comfortably above €15–€20 an hour after two or three years. Being below that in year one is completely normal and is often a deliberate investment in building the business. But if you're several years in and still earning less per hour than you'd pay a junior employee, the business is subsidising your job rather than the other way round. Treat these as rules of thumb, not hard lines — and watch the trend more than any single month. A healthy number is one that climbs each quarter.
Common mistakes
- Counting only shop-floor hours. The evenings reconciling, the weekend ordering, supplier calls, payroll and social posts are all work. Most owners undercount their real hours by 30–40%, which flatters the wage.
- Using revenue or gross profit instead of EBIT. Only the money left after every cost is actually yours to divide. Revenue is not your wage.
- Double-counting your own draw. Decide once whether your salary sits inside EBIT or on top of it, then keep that convention every time so months stay comparable.
- Comparing to a fantasy wage. Use what you could realistically earn in a nearby job, not an aspirational figure — otherwise the gap tells you nothing useful.
When to use it — and what's next
Run this once a quarter, not once a year at tax time. If the number stings, notice that the fix is rarely "work more hours" — that only pushes the wage down. The real levers are raising prices and cutting your lowest-value hours. To move the numerator, you have to see profit as it happens, so pair this with a daily profit and loss template and watch your monthly EBIT climb week by week. Then sanity-check the cost side with the operating expense ratio calculator. Nouz shows you that profit the same day you earn it, so your hourly wage stops being a once-a-year shock and becomes a number you steer.
Common questions
How is the effective hourly wage calculated?
Monthly hours equal your weekly hours multiplied by 4.33, and your effective wage is monthly profit (EBIT) divided by those monthly hours. It tells you what you actually earn per hour after every cost and every hour you actually worked.
Why use 4.33 weeks per month instead of 4?
4.33 is the true average number of weeks in a month, calculated as 52 weeks divided by 12 months. Using a flat 4 understates your monthly hours and quietly inflates your hourly wage by about 8%, which flatters the answer.
What counts as hours worked?
Every hour you spend on the business, not just time on the shop floor. Include weekend ordering, evening reconciling, payroll, supplier calls, and social posts. Most owners undercount their real hours by 30 to 40 percent, so track one honest week with a stopwatch if you are unsure.
What profit figure should I enter?
Use EBIT, the monthly profit left after every cost including your own draw. Revenue and gross profit are both too high because they still contain costs you have to pay. Only the money that remains after all costs is genuinely yours to divide by your hours.
My effective wage is below the employed alternative. What now?
That means you are paying for independence with money, which can be a fair choice as long as it is conscious rather than accidental. If the gap is large or has not shrunk in two or three years, look at raising prices or cutting your lowest-value hours rather than working more, since extra hours only push the wage down further.
How often should I recalculate this?
Once a quarter is enough for most owners. A single month can swing on seasonality, so watch the trend across quarters instead. A healthy effective wage is one that climbs over time as you raise prices, trim low-value hours, or hire help to take work off yourself.