TrueProfit tracks real-time net profit on four order tiers, with a fee for every order past each, a mobile app and spend sync from twelve marketing platforms. nouz is a daily 34-line P&L with CM1, CM2 and CM3, the margins after goods, after shipping and fees and after ads, every cost dated, and no order limit on Pro and Scale.
TrueProfit and nouz both answer the question a Shopify merchant asks every morning, how much did we actually make, and they answer it from opposite ends. TrueProfit leads with real-time net profit on a phone and prices by orders, with a fee for every order past the tier. nouz leads with a 34-line daily profit and loss statement whose costs each keep the date they took effect, and prices per plan rather than per order. Which one fits depends on what your store needs to see, and this page sets that out with prices on both sides.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026.
In short
- TrueProfit publishes four tiers, checked 1 Oct 2026: Basic at $35 for 300 orders, Advanced at $60 for 600, Ultimate at $100 for 1.500 and Enterprise at $200 for 3.500, each with a fee for every order past the tier and a monthly cap on that fee.
- nouz is Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit, every plan carries every feature, and nothing is charged per order.
- TrueProfit's P&L report starts on its Advanced tier and its marketing attribution on Enterprise; on nouz the full statement, every Insights tab and the Forecast page are on all three plans.
- Cost history is where the two now differ most: since April 2026 TrueProfit keeps the current cost per product and recalculates past orders when asked, while nouz keeps every cost type as a dated rule.
- TrueProfit has a mobile app, an AI connector for ChatGPT and Claude, and spend sync from twelve marketing platforms. nouz has none of those three, and adds a Forecast page, margin targets, and per product a breakeven ROAS (return on ad spend) and CAC (the cost of winning a customer).
TrueProfit and nouz at a glance
| Feature | TrueProfit | nouz |
|---|---|---|
| Pricing model | four order tiers, a fee for every order past each, capped monthly | per plan: Base covers up to 500 orders a month, and Pro and Scale have no order limit; no overage |
| At 500 orders a month | $60 on Advanced | $55 on Base |
| At 5.000 orders a month | $305 on Enterprise, of which $105 overage | $115 on Pro |
| P&L | P&L report from the Advanced tier | 34 lines from GMV (gross merchandise value) to EBITDA with CM1, CM2 and CM3, a published formula for every line |
| Cost history | the current cost per product; past orders recalculated on request, by product and date range | every cost type a dated rule: products, logistics, payment fees, overhead |
| Forecast | not on its plan list | up to twelve months ahead, this one included, with What if, goals and a stock and cash plan |
| Customer lifetime value | on every plan | cohorts and LTV in revenue and in contribution terms |
| Attribution | marketing attribution on Enterprise | none by design; blended MER (revenue per ad euro), POAS (profit per ad euro) and CAC |
| Ad spend | synced from twelve marketing platforms, Meta, Google and TikTok among them | Meta, Google and TikTok synced; any other spend entered by hand or imported from a CSV |
| Mobile app | iOS and Android | none; the daily profit email instead |
| AI connector (MCP) | yes, for ChatGPT and Claude | none |
| Several stores | a plan per store, one combined dashboard | up to 5 stores on Pro, up to 10 stores on Scale, one plan |
| Free trial | 14 days | 14 days |
What each costs at your volume
TrueProfit's bill moves with your order count twice: once when you cross into a larger tier, and once for every order past the tier you are on, up to that tier's monthly cap. Basic charges $0,30 an order above 300, at most $300 a month; Enterprise $0,07 an order above 3.500, at most $1.000 a month. That makes the cheapest TrueProfit configuration a calculation rather than a lookup, and the table below does it at five volumes, beside the cheapest nouz plan that covers each.
Orders a month
| Tool | 100 orders a month | 500 orders a month | 1.000 orders a month | 5.000 orders a month | 10.000 orders a month |
|---|---|---|---|---|---|
| TrueProfit, cheapest plan | $35 on Basic | $60 on Advanced | $100 on Ultimate | $305 on Enterprise | $335 on Basic |
| TrueProfit with the P&L report | $60 on Advanced | $60 on Advanced | $100 on Ultimate | $305 on Enterprise | $560 on Advanced |
| nouz, cheapest plan that covers it | $55 (Base) | $55 (Base) | $115 (Pro) | $115 (Pro) | $115 (Pro) |
Two readings of that table matter. Below 300 orders a month, TrueProfit's Basic tier is its lowest bill, at $35, for a store that does not need the P&L report. And past the top tier every cap is reached, so TrueProfit's bill stops climbing: at 10.000 orders its cheapest configuration is $335 on Basic, and $560 on Advanced with the report. nouz draws the line once instead: Base covers up to 500 orders a month, and from there Pro at $115 has no order limit at all. To put your own volume in, the profit tracker cost calculator prices every tool at once, and TrueProfit's pricing explained walks through each tier.
Cost history: the difference that outlasts the price
In April 2026 TrueProfit moved its stores to a new cost of goods page, and its help centre set out what changed. The sentence that matters for history is short:
In the new COGS experience, Historical COGS is no longer available. TrueProfit help centre, "Action needed: COGS page upgrade & migration notice", 16 Apr 2026, checked 1 Oct 2026
Two releases followed. Version 9.37, on 26 May 2026, made a changed cost apply to new orders only, so past orders keep the cost they were priced at. Version 9.49, on 24 Aug 2026, let a merchant recalculate past orders for chosen products and a chosen period. Between them a closed month now stays put, and a cost change that took effect weeks ago can be pushed back onto the orders it affected. What no longer exists is a list of dated cost rules to read, edit or hand to an accountant: the history lives on the orders, and the cost page shows the latest value.
nouz keeps the history as rules. Every cost type carries an effective date: the unit cost of each variant, the five logistics components, each payment gateway's fee rule and every overhead line. Saving a new cost closes the old rule the day before and opens the new one, every order is priced by the rule valid on its own date, and backdating a change re-prices only from the date you give it. Effective dating is the name for that, and it is the reason a nouz statement for last March still reads the way it did in April. It is not unique to nouz in this category, and several tools date their product costs; what nouz adds is that shipping, packaging, fees and overhead are dated in the same way.
Where TrueProfit is the better fit
Choose TrueProfit when you want profit on your phone through the day, or when your ad spend runs across platforms beyond Meta, Google and TikTok and should arrive without a spreadsheet. It also fits a team that wants to ask its numbers questions from ChatGPT or Claude, or wants marketing attribution in the same tool as profit. Those are real strengths, built over seven years on the Shopify App Store, and a store whose day turns on them is well served.
Where nouz is the better fit
nouz is built for a store whose costs have structure and whose figures must hold still. The statement runs 34 lines from GMV to EBITDA, with CM1 after goods, CM2 after logistics and payment fees, CM3 after marketing and EBITDA after overhead, and seven of its lines open into their parts. VAT sits on its own line: every revenue line above it carries VAT the way the shop prices, and Net Revenue and everything below it is VAT-exclusive, which is how a European merchant reads their own numbers. Logistics is priced per parcel, from a rate card by weight or by parcel size per shipping zone you define, through pick and pack and packaging, to return processing on the day of the refund and packaging EPR fees, the producer fees a country charges on packaging, per destination country. On Shopify Payments the fee is the one Shopify reports for each payment, and an order Shopify stored in another currency is converted at the European Central Bank's reference rate before its own day.
It is also built for a store that grows. Base covers up to 500 orders a month, and Pro and Scale have no order limit, so the bill stops moving once a store passes Base, and the first sync backfills the store's entire order history on every plan. Pro covers up to 5 stores and up to 5 team members; Scale covers up to 10 stores and unlimited team members, and stores in the same currency can be read together on the Overview, the P&L and Inventory. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
What nouz adds beyond this comparison
Three things sit outside the table because TrueProfit does not list them, so there is nothing to compare them with. The Forecast page projects up to twelve months ahead, this one included, from the store's own orders and the same cost engine, with What if scenarios, monthly goals, planned events and a stock and cash plan. Margin targets let you set a red and a green limit for CM1, CM2, CM3 and EBITDA as a share of net revenue, and every column of the P&L is marked against them. And the Products tab of Insights runs the statement per product from CM1 down to EBITDA, with breakeven CAC and break-even ROAS per product, the second both on the purchase value Shopify sends Meta and without VAT.
Around them sit the eleven Insights tabs, the daily profit email with the forecast's lines in it, weekly and monthly summaries, alerts, custom reports for up to ten recipients who need no seat, and ten datasets to export as CSV or Excel, the raw ones as JSON too. All of it is on every plan.
Switching from TrueProfit
The orders are the easy half, because they live in Shopify: nouz backfills the whole order history on the first sync. The costs are the work. TrueProfit's cost page shows the latest cost per product, so write down the supplier changes you know about, with the day each took effect, before you cancel anything. In nouz unit costs are prefilled from Shopify's cost per item where it is set, and entered or edited per variant on the Products page with the date each took effect. Shipping, fee and overhead rules work the same way, so the history you write down becomes the history the statement uses. Meta, Google and TikTok connect directly; older spend from other channels comes in through the ad spend CSV import. The longer version, in order, is switching without losing your history.
Run both tools on the same store for two weeks and compare one finished day line by line. Where the two disagree, the difference is a cost rule or a recognition rule, and finding it teaches you more about your margin than either dashboard alone.
How this comparison was made
TrueProfit's prices, plan contents and features were checked 1 Oct 2026 on its pricing page, its Shopify App Store listing, its help centre and its changelog. nouz's prices and limits are read from the same plan data its checkout charges from, and appear on nouz's pricing page. Nothing here is scored out of ten and no review figure is quoted for either tool. The wider field, with eleven tools priced at four volumes, is in the comparison of the best Shopify profit tracking apps, and the other ways out of TrueProfit are mapped in TrueProfit alternatives.