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I make sales but no profit: the definitive diagnostic for small shop owners
Your till says €25,000 this month. Your bank shows €1,400 surplus. The gap is not theft and it is not bad luck — it is seven specific leaks that drain every busy shop. A vertical-by-vertical playbook for cafe, retail, salon, and e-commerce owners, the seven-step diagnostic you can run tonight, and the daily number that stops the bleed.
Ibrahim Ölmez
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24 May
How to track daily revenue for a small shop (no spreadsheet needed)
The simplest three-step method to track daily revenue in a small café, retail store, salon or e-commerce shop — paper-and-envelope tonight, automated with nouz when you're ready. With the close-out routine, the three numbers that matter, and what 90 days of daily tracking actually teaches you.
Ibrahim Ölmez
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24 May
How many clients does a salon need to break even? (With calculator)
The exact number of haircuts, colours and blow-dries your salon needs every month to cover rent, payroll and your own salary — with a worked two-chair example, daily targets, and the four scenarios that change everything.
Ibrahim Ölmez
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24 May
Daily sales report for retail: what to track, what to ignore
Most retail owners track 20 metrics and act on none of them. The honest version is six numbers — three daily, two weekly, one monthly. Everything else is noise dressed as insight. Here's what actually moves the shop forward, and what your POS dashboard is wasting your time with.
Ibrahim Ölmez
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24 May
Coffee shop KPI tracking: the 3 numbers that actually matter
Most cafe KPI lists are 20+ metrics nobody tracks. The honest version: three numbers — daily EBIT, prime cost %, and revenue per labor-hour — tell you everything you need to know about whether today paid.
Ibrahim Ölmez
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24 May
The 60-second daily close-out: how owner-operators keep books current without a bookkeeper
It's 8:47pm. You've flipped the sign, the chairs are stacked, the coffee machine is purging. You have 60 seconds before you lock the door. This is the post about the ritual that lives in those 60 seconds — what you type, in what order, on a phone, while standing — and why it changes how the next 30 days go. Built around the five inputs nouz needs and nothing else, the routine has to survive a tired Saturday or it dies on a busy Friday.
Ibrahim Ölmez
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12 May
EBIT explained in plain English: the one profit number every shop owner should track
EBIT is the operating profit your shop earned today, before the bank takes interest and the tax office takes corporate tax. nouz computes it every evening using one formula: Gross revenue − Tax − Card fees − COGS − Variable costs − today's slice of fixed costs. Examples for café, retail, salon and e-commerce — and the owner-salary trap that flatters most P&Ls.
Ibrahim Ölmez
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09 May
Pricing the croissant: a margin walkthrough you can copy in 12 minutes
From bag-of-flour cost to till receipt — exactly how to land on a price that pays for itself, the oven, and the morning shift. Worked example with real numbers from a Berlin bakery on nouz.
Ibrahim Ölmez
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07 May
What owner-operators on nouz taught us about food cost ratios
The median café runs 31,4% food cost. Top quartile sits at 27,1%. Here's where the difference comes from — and the four levers that actually move the number, based on aggregated data from cafés on nouz across twelve European countries.
Ibrahim Ölmez
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05 May
A daily-P&L template you can paste into any spreadsheet, today
A daily-P&L template for a small business needs nine rows, in this order: gross cash, gross card, tax, transaction fees, COGS, variable costs, fixed-cost slice, EBIT, running monthly total. Below is the template — copy it into Google Sheets or Excel and you have a working daily ledger by lunch.
Ibrahim Ölmez
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04 May
Three spreadsheet sins, ranked. (And the one redemption.)
The three mistakes I see in nearly every shop spreadsheet I've ever inherited — mixing gross and net, hiding rent, and never reconciling the till — plus the small habit that fixes all of them.
Ibrahim Ölmez
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01 May
How to price a haircut: the four-input formula salons under-use
Chair time × stylist rate + product COGS + overhead slice, then a margin target. Most salons price on instinct and miss two of the four inputs. Worked example with real numbers — and a copy-paste pricing ladder for a four-chair boutique salon.
Ibrahim Ölmez
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29 Apr
The retail margin curve: when restock cadence quietly bleeds your shop
Independent retailers restocking every 6,3 days hold a 47,2% gross margin. Those restocking every 14+ days slip to 38,9%. The 8,3-point gap is rarely about pricing — it is the silent cost of stale assortment, dead SKUs and panic reorders, based on retail shops on nouz across nine European countries.
Ibrahim Ölmez
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25 Apr
The close-out checklist for cafés: nine lines, three minutes, every night
A café close-out checklist needs to fit on one printed card by the till: count cash, pull the Z-tape, log waste, drop the day's invoices, eyeball EBIT. The nine-line version below is what survived two years of testing across cafés in Vienna, Berlin and Prague.
Ibrahim Ölmez
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22 Apr
The Shopify true-margin calculator: what's left after fees, refunds and shipping
Shopify reports show gross sales. EBIT lives three deductions further down. Here's the line-by-line walk from order total to true per-order margin, with a worked example and the seven leak points most stores under-count.
Ibrahim Ölmez
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19 Apr
COGS vs. COGS percentage: which one actually tells you something
COGS is a euro number — what it cost to make what you sold today. COGS percentage is that number divided by revenue. The euro tells you what happened; the percentage tells you whether it should have happened that way.
Ibrahim Ölmez
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17 Apr