nouz in facts, checked on 2 Oct 2026.

nouz reads your Shopify orders, refunds, products, payments and stock, and your ad spend from Meta, Google and TikTok.

You enter your costs once: product costs, shipping, payment fees and overhead, each from the day it applies.

Every day becomes a profit and loss statement of 34 lines, from gross merchandise value down to EBITDA, after every cost.

Who it is for

• Shopify stores from their first sales up to around €10M a year in revenue that want to know what they keep after every cost, not just what they sold.
• Stores selling in Europe first: VAT is handled per line, amounts read €1.234,56 and packaging EPR fees are priced per destination. Check: nouz for EU stores
• Owners working alone and whole teams: Base includes one team member, Pro up to 5 team members and Scale unlimited team members.

Who it is not for

• Sellers who want Amazon, WooCommerce or other platforms in one dashboard beside Shopify: nouz reads Shopify only, though orders a marketplace connector writes into Shopify are included.
• Teams who want ad attribution per channel or per ad: nouz measures marketing blended, on purpose. Check: How the numbers are computed
• Anyone who needs a mobile app: nouz runs in the browser.
• Bookkeeping and tax filing: nouz does not keep the books or file VAT returns. Check: A profit tracker and accounting software
• Adding up stores that trade in different currencies: a combined view adds up stores that share a currency, and only those.

Every feature is on every plan; the plans differ in orders, stores, team members and support.

The P&L

• A daily profit and loss statement of 34 lines, from gross merchandise value (GMV) down to EBITDA, each line computed by a written rule. Check: How the numbers are computed
• Three contribution margins: CM1 after product costs, CM2 after shipping and payment fees, CM3 after advertising, then EBITDA after overhead. Check: CM1, CM2 and CM3 explained
• Margin targets per store: two limits for each margin, and every period on the P&L marks CM1 %, CM2 %, CM3 % and EBITDA % green, orange or red.
• Any day, week, month, year or custom range, compared with the period before.
• Lines that open into their parts: discount codes, returns, net orders by new and returning customers, logistics, fees per payment method, ad spend per platform and overhead. Check: Expanding a line
• Revenue lines include VAT down to Taxes; Net Revenue and every line below it exclude VAT. Check: How VAT is handled
• Refunds are booked on the day they are issued, never back on the original order. Check: Which day a refund belongs to

Costs

• Product costs per variant, each from the day it applies, so a closed day keeps the cost that was true on it. Check: Effective dating
• Logistics in five parts: shipping rate cards by zone and by weight or parcel size, pick and pack, packaging, return processing and packaging EPR fees per destination. Check: Shipping zones
• Payment fees per payment method, and on Shopify Payments the fee Shopify reports on each payment. Check: Payment fee rules
• Running costs, monthly or yearly, spread across every day they cover, and one-off costs on the day they are booked, plus marketing spend entered by hand or imported from a CSV. Check: Manual and CSV ad spend
• A missing cost is flagged, never quietly counted as zero. Check: Data health flags

Store data

• The first sync imports every order the store has ever taken. Check: What arrives in the first sync
• Sync now at any time, plus an automatic sync every night. Check: When nouz syncs
• Orders Shopify stored in another currency are converted into the store currency at the latest ECB reference rate before the order's own day. Check: nouz for EU stores
• Read-only access to the store: nouz adds nothing to the storefront, the theme or the checkout. Check: What nouz can change

Insights and planning

• Eleven Insights tabs: Revenue, Products, Inventory, Marketing, Returns, Customers, LTV, COGS, Logistics, Transaction fees and Overhead. Check: The Insights tabs
• Profit per product from CM1 down to EBITDA, each cost split by what drives it, with a breakeven ROAS and a breakeven CAC for every product. Check: Product profitability
• Customer lifetime value by first-order cohort, in revenue and in contribution terms.
• An inventory report with stock, its value at cost, sales velocity and days of stock.
• A forecast of where this month lands, up to twelve months ahead, this one included, from the store's own orders, with What if scenarios, goals, planned events, a purchase plan and a cash plan. Check: The Forecast

Reports and exports

• A daily profit email after the nightly sync, at the hour you choose: yesterday's net revenue and EBITDA, then a thirteen-line margin waterfall. Weekly and monthly summaries and alerts, the forecast's among them, come with it. Check: The daily email
• Custom reports: the P&L lines you pick, on your schedule, to up to 10 recipients who need no login.
• Every report and table as CSV or Excel, the raw data also as JSON, and a full account export at any time. Check: Exporting your data

Stores and team

• Several stores on one account: up to 5 stores on Pro and up to 10 stores on Scale, each with its own costs, rules and P&L.
• A combined view that adds up stores sharing a currency on the Overview, the P&L and Inventory. Check: Connecting a second store
• Owner, Admin and Analyst roles on Pro and Scale. Check: Team roles

Three monthly plans with every feature on each, and 14 days free on every one. nouz is installed from the Shopify App Store; the listing was submitted on 26 Sep 2026 and is in Shopify's review. Shopify bills the plan on your Shopify invoice, in US dollars; the euro figure beside each price is a guide.

• Base covers up to 500 orders a month, and Pro and Scale have no order limit. Cancelled and test orders never count, and there is never an overage fee.
• No plan charges per order or takes a share of your revenue.
• During the trial a Base store past its order limit only sees a notice; from the first paid day it is locked until it upgrades or the next month begins, and its sync keeps running. Check: Plan differences
• Cancel any time in Settings and then Billing, or by uninstalling nouz; nothing is charged if you cancel during the trial. Check: Cancelling
• Merchants who subscribed directly on nouz.co before the App Store listing pay the euro price, net of VAT, through Stripe.

Prices last verified on 2 Oct 2026.

Shopify

Orders, refunds, products, payments and stock, through Shopify's Admin API with read-only access. nouz is installed from the Shopify App Store; the listing was submitted on 26 Sep 2026 and is in Shopify's review.

Meta Ads

Daily ad spend, through Meta's official Marketing API.

Google Ads

Daily ad spend, through the official Google Ads API.

TikTok Ads

Daily ad spend, through TikTok's official Marketing API.

Any other channel

Spend entered by hand on the Overhead page, one-time, monthly or yearly, or imported from a CSV.

Company

nouz

Based in

Vienna, Austria

Founder

Ibrahim Ölmez

Funding

Bootstrapped

Shopify

Member of the Shopify Partner Program

Contact

support@nouz.co

Support languages

English and German

Legal details

Imprint