The best Shopify profit tracking app is the one whose bill and P&L still make sense as your store grows, and that is what this comparison measures: seven tools priced at 500, 5.000 and 50.000 orders a month, the depth of the statement underneath each, and how well each fits a European merchant with VAT-inclusive prices and EU obligations. nouz is one of the seven; every competitor price was checked 31 Aug 2026 on the vendor's own public page, every feature claim comes from what the vendor publishes, and nothing is scored out of ten.
- Pricing models split three ways: per-order tiers with overage (TrueProfit, BeProfit, Lifetimely), cheap flat (Kleio at $29, Bloom from $20), and flat per feature set (nouz, three plans that differ by stores, seats and analytics, never by volume).
- At 500 orders a month almost everything is affordable. At 50.000, the per-order models reach $999 to $1.200 a month, while the flat models do not move.
- Depth differs more than the dashboards suggest: only some tools model refund-day recognition, dated cost rules or packaging EPR at all.
- Attribution is a fork in the road: Polar and others sell it, nouz measures marketing blended by design.
- Prices drift. Every figure below carries the day it was checked; re-check the two or three that matter to you.
How the tools were compared
The prices come from each vendor's public pricing page or its Shopify App Store listing, read on the same day, 31 Aug 2026. The feature statements come from what each vendor says about itself. Where a rating appears it is the platform's own published figure, and none was invented for any tool on the list.
What this comparison optimises for is narrow on purpose: what the tool costs at three real volumes, whether the P&L underneath it can be trusted as a store grows, and how well it fits a European merchant with VAT-inclusive prices and EU obligations. If your priorities are different, so will be your shortlist.
The three questions that actually separate them
- Does the bill follow your volume? Per-order pricing is cheap at the start and expensive exactly when you succeed; flat pricing is the reverse trade.
- Where do the numbers come from? A P&L is only as good as its recognition rules: which day a refund lands on, whether a cost change rewrites history, whether missing costs are flagged or silently zero.
- Attribution or blended? Tools that promise to name the winning ad need a pixel and a model; blended tools refuse the question and stick to totals that cannot be gamed.
What counts as a profit tracker, and what does not
A profit tracker is a tool that turns a store's orders, costs and ad spend into a profit statement it maintains for you: revenue in, cost of goods out, fulfilment out, fees out, marketing out, and a bottom line per day or per month. That is a different job from three neighbours it gets confused with. Attribution platforms answer which ad caused which order, and need a pixel and a model to do it. Accounting software is the legal book of record, built for your tax adviser rather than for Tuesday morning. And Shopify's own analytics report the revenue half brilliantly while having no field at all for most of the cost half. Every tool below lives in the profit-tracker lane, with Polar straddling the attribution border.
TrueProfit: the category default, priced per order
TrueProfit is the biggest name in the niche: real-time net profit, a wide set of ad platform connectors, LTV views and a polished mobile app. Pricing is order-tiered: $35 a month for 300 orders, $60 for 600, $100 for 1.500 and $200 for 3.500, each with a per-order overage between $0,30 and $0,07 that is capped between $300 and $1.000 a month depending on the tier.
The overage math is the thing to model before choosing it. At 5.000 orders the cheapest configuration is the $200 tier plus $105 of overage, so about $305 a month; at 50.000 orders the overage hits its $1.000 cap and the bill is $1.200 a month. For a fast-moving store that is simply the cost of the category default; for a store planning to grow into those numbers, it is a line worth reading twice.
- Choose it when: you want the most battle-tested option in the niche, real-time numbers on a phone, and the widest set of ad connectors, and your volume sits comfortably inside a tier.
- Choose something else when: your order count is climbing fast (price the overage at next year's volume, not this month's), or when your margin depends on costs that change over time, because a history that reprices is the quiet weakness of most tools in this class.
BeProfit: multi-channel dashboards at mid prices
BeProfit's angle is breadth across channels: Shopify beside Amazon and WooCommerce in one dashboard, with profit reports and export options. Its App Store listing shows 4,4 stars across 173 reviews, and pricing runs $49 a month for 450 orders, $99 for 900, $149 for 1.700 and $249 for unlimited orders across unlimited shops. Below the top tier each plan covers a single shop, so multi-store sellers land on $249 in practice.
- Choose it when: your revenue genuinely spans platforms and you want one dashboard over all of them; nouz is Shopify-only by design, so a multi-channel requirement points here.
- Choose something else when: you run several Shopify stores below enterprise volume, because the single-shop limit on the lower tiers pushes you to $249 sooner than the order counts suggest; nouz Pro includes five stores and Scale ten, each with its own costs and P&L.
Lifetimely by AMP: cohorts and LTV first
Lifetimely, now part of AMP, is the specialist for customer economics: cohort LTV, payback windows and purchase-behaviour analysis, with a P&L beside them and an AI 'profit agent' on the paid tiers. There is a free plan up to 50 orders a month; the published paid tiers run from $149 a month for up to 3.000 orders to $999 above 25.000, with some tiers' prices not published at all.
Lifetimely's centre of gravity is customer economics, and its cohort tooling is the deepest on this list. nouz carries LTV as one of ten Insights tabs, with cohorts by first-order month, LTV by first product, by first-order promotion and by country, repeat and one-and-done rates and a CAC payback verdict, and states it in contribution terms as well as revenue, which is what a tool that also runs the cost engine can add. If cohort analysis is the primary job, Lifetimely is built around it; if a trustworthy daily P&L is the primary job with LTV beside it, the centre of gravity is elsewhere.
- Choose it when: repeat purchasing is your business model and payback windows, cohort curves and customer lifetime economics are the questions you ask every week.
- Choose something else when: you mainly need a P&L you can trust to the euro, or when your volume lands on a tier whose price is not published, because a price you learn on a call is a price that can be different for you.
Bloom: simple and cheap, now with unlimited orders
Bloom sells the essentials at the lowest tiered prices in the niche: $20, $40 or $80 a month, and since our last check it has moved to unlimited orders on every tier, with the tiers differing by features instead of volume. For a small store that wants profit, ad sync and a clean dashboard without ceremony, it is the budget pick with the fewest surprises, and its own content plays the comparison game harder than anyone else in the niche, which tells you something about how it wins customers.
- Choose it when: you are under roughly a thousand orders a month, want the essential numbers with ad sync included, and twenty to eighty dollars is the budget conversation you are willing to have.
- Choose something else when: your cost structure has layers a simple tracker flattens: multi-zone shipping contracts, supplier prices that change mid-year, EU packaging fees, VAT-inclusive pricing.
Kleio: one flat $29 for everything
Kleio's whole pitch is one price: $29 a month, all features, unlimited orders, unlimited users, unlimited revenue. On the single question of the lowest flat bill, Kleio is the answer on this list. The trade is scope: it is a leaner product by design, and the depth questions in the next sections are where the differences live.
- Choose it when: you want flat pricing on principle, a clean core P&L, and the smallest possible bill that still ends the spreadsheet era.
- Choose something else when: you need the deeper machinery: dated cost histories, per-parcel logistics, EU-specific recognition, team roles, because a lean product is lean on exactly those.
Polar Analytics: the data stack, prices on request
Polar is playing a different game: a data platform with attribution, a first-party pixel, AI agents and warehouse-grade plumbing, aimed at larger brands and teams. It does not publish prices; the pricing page asks for your annual GMV and routes you to a demo. If you want attribution and a data stack, this is that category. This list is about profit trackers, and Polar is on it mainly so you know where that category begins.
- Choose it when: you have a team, a data culture and an attribution question you are prepared to fund properly, pixel and all.
- Choose something else when: you are a €0-10M store wanting a trustworthy P&L, because you would be buying a platform to use a fraction of it, at a price you only learn on a call.
nouz: the deepest P&L, flat and European
nouz is a 34-line daily profit and loss statement with a real contribution margin ladder: CM1 after goods, CM2 after logistics and payment fees, CM3 after marketing, EBITDA after overhead, with seven lines that expand into their parts and any period laid beside the previous one. The accounting is the point: refund-date recognition, effective-dated costs that never rewrite a closed month, per-parcel logistics in five components including packaging EPR fees per destination country, transaction fee rules per gateway, and VAT handled the way a European merchant reads their own shop. Around the statement sit ten Insights tabs on Pro and Scale, from profit per SKU and returns economics to repeat purchase rates by cohort and LTV in contribution terms, an inventory report, the daily profit email with custom reports, and ten export datasets. Pricing is Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, and flat: the bill does not move with order volume, and every plan starts with a full backfill of the store's entire order history.
Scope, stated plainly: nouz is Shopify-only, the interface is English, marketing is measured blended as MER, POAS and CAC with no attribution and no pixel, and stores are not consolidated across currencies. Pro carries five stores, five seats and an account manager with a call a month; Scale carries ten stores, unlimited seats and three calls. What each plan includes is on one page, under nouz's flat pricing.
- Choose it when: you sell in the EU, your costs have real structure (zones, weight brackets, changing supplier prices, packaging fees), and you want a P&L whose closed months never move, with product, customer and LTV analytics computed from the same cost engine.
- Choose something else when: attribution or a non-Shopify channel is a requirement in the same tool, since both sit outside nouz's scope by design.
What each costs as you grow
| Tool | 500 orders | 5.000 orders | 50.000 orders |
|---|---|---|---|
| TrueProfit | $60 | about $305 | $1.200 (cap reached) |
| BeProfit | $99 | $249 | $249 |
| Lifetimely | not published (S tier) | not published (L tier) | $999 |
| Bloom | $20 to $80 | $20 to $80 | $20 to $80 |
| Kleio | $29 | $29 | $29 |
| Polar Analytics | not published | not published | not published |
| nouz | Base plan, flat | Base plan, flat | Base plan, flat |
Three notes on the table. TrueProfit's figures are the cheapest configuration at each volume: at 5.000 orders that is the $200 tier plus 1.500 orders of overage at $0,07, and at 50.000 the overage passes its cap, so the bill settles at the tier price plus the full $1.000 surcharge. nouz's row is the Base plan at every volume, and the two plans above it add stores, seats and analytics rather than volume. And 'not published' is itself information: a price you cannot see without a call is a price that can be different for you.
How to choose in ten minutes
- Project your orders twelve months out and price every tool at THAT volume, not today's. The table above is the five-minute version.
- Decide the attribution question first. Needing it narrows the list to the tools that sell it; refusing it removes Polar and changes what you compare.
- If you sell in the EU, check the boring things: VAT-inclusive recognition, decimal-comma formats, packaging EPR. Tools built for US dropshipping treat all three as exotic.
- If your costs change (supplier prices, carrier rates), ask each vendor what happens to LAST month's numbers when you update a cost. The answer sorts this market cleanly in two.
- Then run two trials side by side on the same store; every tool here except Polar offers 14 days free, and your own orders are the only benchmark that matters.
Three questions buyers keep asking
Do these apps slow my storefront down? A pure profit tracker should not touch it at all: the work happens against Shopify's Admin API, server to server, and your theme never loads a script. The exception is any tool whose attribution needs a first-party pixel, which by definition runs in your customers' browsers. Ask each vendor the question directly; the answer cleanly separates the two families, and nouz's answer is that nothing is ever placed on your storefront.
Can I trust the profit number on day one? Not until the costs are in, in any tool. Every app on this list computes margin from the unit costs, shipping rates and fee rules you give it, so the first week's real work is the same everywhere: cost the catalogue. The difference is what happens after: whether missing costs are flagged or silently zero, and whether next year's price changes rewrite this year's history.
What about my accounting software? Keep it. DATEV, Xero and friends are the legal book of record and nothing here replaces them. A profit tracker is the operating view: same business, read daily, at order level, without waiting for the bookkeeping cycle. The two disagree slightly by design, because accounting recognises on invoice logic and an operator's P&L recognises on order, refund and spend dates.
Keeping the comparison current
Prices and features drift, which is why every figure here is dated; if the date is old when you read this, assume the numbers moved and check the two or three vendors on your shortlist. The method is the same for every tool on the list, nouz included: show the sources, date the claims, and state where each tool fits rather than pretend the Shopify profit tracker market has an objective ranking. It has trade-offs, and now you know which ones are yours. If you are switching from one tool in particular, the dedicated pages go deeper: TrueProfit alternatives, BeProfit alternatives, Lifetimely alternatives, Bloom alternatives and Kleio alternatives.