The best Shopify profit tracking apps, compared

The best Shopify profit tracking app is the one whose bill and P&L still make sense as your store grows, and that is what this comparison measures: eleven tools priced at 500, 1.000, 5.000 and 50.000 orders a month, the depth of the statement underneath each, how each keeps its cost history, and how well each fits a European merchant with VAT-inclusive prices and EU obligations.

nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026. Every feature claim comes from what the vendor publishes, and nothing is scored out of ten.

01 Which Shopify profit tracker is best?

For the job most stores hire one for, the answer turns on two questions: how many orders you will take a year from now, and how much structure your costs have. A store with simple costs and a tight budget is best served at the low-price end; a store whose margin hides in shipping zones, packaging fees and supplier changes needs a deeper statement; and a store whose real question is which ad worked needs attribution, which is a different product. The table puts each tool against the store it fits.

02 How the tools were compared

The prices come from each vendor's public pricing page or its Shopify App Store listing, checked 1 Oct 2026, and where a pricing page draws its table with a script, from the figures that page itself loads: TrueProfit's pricing page, BeProfit's App Store listing, AMP's pricing page for Lifetimely, Bloom's App Store listing, Kleio's App Store listing, SimplyCost's App Store listing, Profit Calc's App Store listing, ProfitOne's App Store listing, Polar's pricing page and Triple Whale's App Store listing. The feature statements come from what each vendor says about itself, in its listing, on its site or in its help centre, and no rating, review score or star count is quoted for any tool, nouz included.

What this comparison optimises for is narrow on purpose: what the tool costs at four real volumes, whether the P&L underneath it can be trusted as a store grows, and how well it fits a European merchant with VAT-inclusive prices and EU obligations. If your priorities are different, so will be your shortlist.

03 What each costs as you grow

Three notes on the table. TrueProfit's figure is its cheapest configuration at each volume, the fee for orders past the tier included; at 50.000 orders every tier has reached its cap, which is why its entry plan becomes its cheapest again, without the P&L report. Polar prices on annual GMV rather than orders, so its row assumes a $100 average order and quotes its Business Intelligence product, the entry to the platform; Triple Whale also prices on GMV and the package chosen, and is left out of the table. nouz's row is the cheapest nouz plan that covers each volume: Base covers up to 500 orders a month, and above that Pro has no order limit, so its price does not move again however many orders follow. To put your own volume in, the profit tracker cost calculator prices every tool at once.

04 The comparison matrix

Two rows carry most of the difference. Cost history decides whether last quarter's margins hold still when a price changes: several tools now date product costs, and the question to ask is whether the carrier's rates, the packaging, the payment fees and the overhead keep their dates too. And the forecast row is new in this category: Lifetimely reports a sales forecast, Bloom lists a profit forecast as coming, and nouz projects profit from the store's own orders with the same cost engine as its P&L.

05 What counts as a profit tracker, and what does not

A profit tracker is a tool that turns a store's orders, costs and ad spend into a profit statement it maintains for you: revenue in, cost of goods out, fulfilment out, fees out, marketing out, and a bottom line per day or per month. That is a different job from three neighbours it gets confused with. Attribution platforms answer which ad caused which order, and need a pixel and a model to do it. Accounting software is the legal book of record, built for your tax adviser rather than for Tuesday morning. And Shopify's own analytics report the revenue half brilliantly while having no field at all for most of the cost half. Every tool below lives in the profit-tracker lane, with Polar and Triple Whale straddling the attribution border.

06 TrueProfit: real-time profit, priced per order

TrueProfit, on the Shopify App Store since July 2019, is built around real-time net profit: spend synced from twelve marketing platforms, Meta, Google and TikTok among them, customer lifetime value on every plan, a free mobile app for iOS and Android, and an MCP connector for ChatGPT and Claude. Pricing is order-tiered: Basic at $35 for 300 orders, Advanced at $60 for 600, Ultimate at $100 for 1.500 and Enterprise at $200 for 3.500, each with a fee for every order past the tier, from $0,30 on Basic down to $0,07 on Enterprise, capped between $300 and $1.000 a month. Its P&L report starts on Advanced and its marketing attribution on Enterprise.

The overage math is the thing to model before choosing it. At 5.000 orders the cheapest configuration is $305 on Enterprise, of which $105 is the fee for the extra orders. At 50.000 every tier has reached its cap, so the bill is the tier price plus its maximum fee: $335 on Basic, which has no P&L report, $560 on Advanced with one, and $1.200 on Enterprise with attribution. nouz vs TrueProfit sets the two side by side, and TrueProfit's pricing explained prices every tier at four volumes.

• Choose it when

  you want real-time numbers on a phone, spend from platforms beyond Meta, Google and TikTok synced automatically, or attribution in the same tool on its top tier.

• Choose something else when

  your order count is climbing fast (price the fees at next year's volume, not this month's), or when you want every cost kept as a dated rule. Since April 2026 TrueProfit keeps the current cost per product, applies a changed cost to new orders only (version 9.37, 26 May 2026) and re-applies a cost to past orders for the products and dates you pick (version 9.49, 24 Aug 2026).

07 BeProfit: multichannel dashboards at mid prices

BeProfit's angle is breadth across channels: Shopify beside Amazon and WooCommerce in one dashboard, on the Shopify App Store since September 2020. Pricing runs Basic at $49 for 450 orders, Pro at $99 for 900 and Ultimate at $149 for 1.700, each covering one shop, and Plus at $249 for unlimited orders, shops and platforms. The P&L report starts on Pro; LTV cohorts, UTM attribution and pricing simulators start on Ultimate. nouz vs BeProfit compares the two on stores and depth, and BeProfit's pricing explained sets out each plan.

• Choose it when

  your revenue genuinely spans platforms and you want one dashboard over all of them; nouz is Shopify-only by design, so a multichannel requirement points here.

• Choose something else when

  you run several Shopify stores below enterprise volume, because the one-shop plans push you to Plus sooner than the order counts suggest; nouz Pro includes up to 5 stores and Scale up to 10 stores, each with its own costs and P&L.

08 Lifetimely by AMP: lifetime value first

Lifetimely, now part of AMP and on the Shopify App Store since February 2019, is a specialist in customer economics: predictive LTV, cohorts and payback, a daily P&L beside them, sales forecast reporting, and an AI Profit Agent and MCP connection on its paid tiers. It is free up to 50 orders a month, and six paid tiers run from $49 for up to 500 orders to $999 above 25.000, every feature on every paid tier, with an Amazon add-on at $75 a month.

Its centre of gravity is the customer. nouz carries LTV as one of eleven Insights tabs, with cohorts by first-order month, LTV by first product, by first-order promotion and by country, repeat and one-and-done rates and a CAC payback verdict, and states it in contribution terms as well as revenue, which a tool that also runs the cost engine can add. If cohort analysis and an AI agent are the primary job, Lifetimely is built around them; if a trustworthy daily P&L is the primary job with LTV beside it, nouz vs Lifetimely sets out the difference, and Lifetimely's pricing explained covers every tier.

• Choose it when

  repeat purchasing is your business model, you want predicted lifetime value and an AI agent, or you are under fifty orders a month and the free plan covers you.

• Choose something else when

  you mainly need a P&L you can trust to the euro, or when you are growing past 3.000 orders a month, where the tiers step from $149 to $299, $499, $749 and $999.

09 Bloom: low prices, unlimited orders

Bloom sells the essentials at the low end: $20, $40 or $80 a month with unlimited orders on every plan, the plans differing by features instead of volume, and a free plan below them that shows the last seven days of data. Product and shipping costs and an email summary come on the first paid plan, product costs can be set by date range, lifetime value, Amazon and MCP connectors come on Grow, and attribution on Flourish. nouz vs Bloom compares the two on the costs a single shipping field cannot see.

• Choose it when

  you want profit, ad sync and a clean dashboard without ceremony, and twenty to eighty dollars is the budget conversation you are willing to have.

• Choose something else when

  your cost structure has layers a simple tracker flattens: shipping zones and size-based carrier prices, carrier and fee changes that need their own dates, EU packaging fees, VAT-inclusive pricing.

10 Kleio: one price per store, everything included

Kleio's whole pitch is one plan: $29 a month per store, every feature, unlimited users and unlimited orders. Underneath sits a flexible cost model: variable costs per order, by order weight or as a share of sales or ad spend, filtered by country, product, shipping method or gateway, each with start and end dates, plus Shopify Payments fees pulled from Shopify, a consolidated view across stores and an MCP connection. nouz vs Kleio sets out where a parcel-level engine adds to that.

• Choose it when

  you want every feature at one flat monthly price per store, its cost rules can describe your costs, and many people need access.

• Choose something else when

  you need logistics priced per parcel, packaging EPR fees per market, a VAT line on the statement or a forecast, which its feature list does not name.

11 SimplyCost: the lowest paid price

SimplyCost, on the Shopify App Store since December 2016, has the lowest paid price of the tools here: Starter at $9,99 a month for up to 600 orders and Pro at $29,99 with no order limit. Both plans carry the same list: the profit dashboard, ad integrations, custom expenses, processing and transaction fees, shipping and handling costs and profit reports, on a 14-day trial.

• Choose it when

  your costs are a unit cost, a fee and a shipping cost, and the lowest bill is the requirement.

• Choose something else when

  you need cohorts, a forecast, dated cost rules or a statement with contribution margins, which its plan list does not name.

12 Profit Calc: order tiers with currency conversion

Profit Calc, on the Shopify App Store since December 2019, prices by orders: Starter at $39 for up to 500 orders, Growth at $79 for 1.500, Pro at $149 for 3.000 and Unlimited at $249. Every plan carries the same features: profit analytics and insights, the major ad platform integrations, cost of goods integrations and real-time and historical currency conversion, on a 15-day trial.

• Choose it when

  you sell in several currencies and want conversion handled, and an order tier suits your volume.

• Choose something else when

  you need the statement split into contribution margins with every cost dated, or a forecast.

13 ProfitOne: EU VAT at a low price

ProfitOne, launched on the Shopify App Store in July 2025, is the tool here whose listing leads with EU VAT. Basic costs $15 for 500 orders a month; Growth, at $35 for 1.000, adds global tax and EU VAT profiles, campaign ROAS and POAS and break-even calculations; Pro, at $99 for 3.000, adds product and variant profit and a four-tier contribution margin waterfall; and Enterprise, at $199 with no order limit, adds cohort LTV and a consolidated multi-store P&L. Every plan has a 7-day trial.

• Choose it when

  you want VAT profiles and a contribution waterfall at a low monthly price.

• Choose something else when

  you need dated rules across shipping, fees and overhead, logistics priced per parcel, or a forecast, which its plan list does not name.

14 Polar Analytics: the data stack, priced on GMV

Polar is playing a different game: a data platform with attribution, a first-party pixel, AI agents and warehouse-grade plumbing, aimed at larger brands and teams. It prices on annual GMV: under five million dollars a year its Business Intelligence product is $510 a month and the Core plan, which adds AI agents and data activations, $720; at fifty to seventy-five million, Business Intelligence is $4.320. Every plan starts with a demo rather than a self-serve trial. If you want attribution and a data stack, this is that category; it is on this list so you know where that category begins.

• Choose it when

  you have a team, a data culture and an attribution question you are prepared to fund properly, pixel and all.

• Choose something else when

  you are a €0-10M store wanting a trustworthy P&L, because you would be buying a platform to use a fraction of it, from $510 a month.

15 Triple Whale: attribution, with a free plan

Triple Whale is an attribution and analytics platform first. Its free plan carries first- and last-click attribution, its pixel and shop performance figures; its paid packages are priced by its own site on annual GMV and the package chosen, as 12-month subscriptions billed monthly or yearly, and its Shopify App Store listing shows Foundation at $219 a month and Automate at $749.

• Choose it when

  the question you need answered is which channel and which ad drove the order.

• Choose something else when

  the question is what the store kept after every cost, day by day.

16 nouz: a 34-line P&L, built for Europe

nouz is a Shopify profit tracker with a real daily P&L: 34 lines with a contribution margin ladder, CM1 after goods, CM2 after logistics and payment fees, CM3 after marketing and EBITDA after overhead, with seven lines that expand into their parts and any period laid beside the previous one. The accounting is the point: refund-date recognition, effective-dated costs across goods, logistics, fees and overhead, where a backdated change re-prices only from its own date, per-parcel logistics in five components including a rate card by weight or parcel size and packaging EPR fees per destination country, Shopify Payments fees as Shopify reports them, foreign-currency orders converted at the ECB reference rate, and VAT on its own line the way a European merchant reads their shop. Around the statement sit the Forecast page, with What if scenarios, goals and planned events; margin targets that mark every P&L column; eleven Insights tabs, from profit per product down to EBITDA with breakeven ROAS and CAC to cohorts and LTV in contribution terms; the daily profit email with custom reports; and ten export datasets, all of it on every plan. Pricing is Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249), before tax. Base covers up to 500 orders a month, and Pro and Scale have no order limit; no plan charges per order, and every plan starts with a full backfill of the store's entire order history.

Scope, stated plainly: nouz is Shopify-only, the interface is English, marketing is measured blended as MER, POAS and CAC with no attribution and no pixel, there is no mobile app and no MCP connector, and stores are combined only when they share a currency. Base covers one store, one team member and up to 500 orders a month; Pro carries up to 5 stores, up to 5 team members, an account manager and one manager call a month; Scale carries up to 10 stores, unlimited team members and 3 manager calls a month. What each plan includes is on one page, under nouz's pricing. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.

• Choose it when

  you sell in the EU, your costs have real structure (zones, weight or size prices, changing supplier and carrier prices, packaging fees), and you want every cost kept as a dated rule, with a forecast and product, customer and LTV analytics computed from the same cost engine.

• Choose something else when

  attribution, a mobile app or a non-Shopify channel is a requirement in the same tool, since all three sit outside nouz's scope by design.

17 TrueProfit vs other Shopify profit tracking apps

TrueProfit is the name most comparisons start from, so the two places it differs most are worth setting out. The first is the bill: its fee per order past each tier makes it cheapest while a store is small and steadily dearer as it grows, until each tier's cap, while BeProfit, Lifetimely and Profit Calc step by tier, Bloom and Kleio stay put, and nouz stops moving once a store is past Base. The second is cost history. In April 2026 TrueProfit moved its stores to a new cost page on which, in its help centre's words, historical COGS is no longer available; a changed cost now applies to new orders only, and past orders are recalculated on request. Lifetimely, Bloom and Kleio date their product costs or cost rules, and nouz dates every cost type.

18 How to choose in ten minutes

• Project your orders twelve months out and price every tool at that volume, not today's. The table above is the five-minute version.
• Decide the attribution question first. Needing it narrows the list to the tools that sell it; refusing it removes Polar and Triple Whale and changes what you compare.
• If you sell in the EU, check the boring things: VAT-inclusive recognition, decimal-comma formats, packaging EPR. Tools built for US dropshipping treat all three as exotic.
• If your costs change, ask each vendor what happens to last month's numbers when you update a cost, for products and for shipping and fees, and how a change that took effect weeks ago reaches the orders it affected.
• Then run two trials side by side on the same store; most tools here offer a free trial or a free plan, Polar starts with a demo, and your own orders are the only benchmark that matters.

19 Three questions buyers keep asking

Do these apps slow my storefront down? A pure profit tracker should not touch it at all: the work happens against Shopify's Admin API, server to server, and your theme never loads a script. The exception is any tool whose attribution needs a first-party pixel, which by definition runs in your customers' browsers. Ask each vendor the question directly; the answer cleanly separates the two families, and nouz's answer is that nothing is ever placed on your storefront.

Can I trust the profit number on day one? Not until the costs are in, in any tool. Every app on this list computes margin from the unit costs, shipping rates and fee rules you give it, so the first week's real work is the same everywhere: cost the catalogue. The difference is what happens after: whether missing costs are flagged or silently zero, and whether next year's price changes rewrite this year's history.

What about my accounting software? Keep it. DATEV, Xero and friends are the legal book of record and nothing here replaces them. A profit tracker is the operating view: same business, read daily, at order level, without waiting for the bookkeeping cycle. The two disagree slightly by design, because accounting recognises on invoice logic and an operator's P&L recognises on order, refund and spend dates.

20 Keeping the comparison current

Prices and features drift, which is why every figure here is dated; if the date is old when you read this, assume the numbers moved and check the two or three vendors on your shortlist. The method is the same for every tool on the list, nouz included: show the sources, date the claims, and state where each tool fits rather than pretend the market has an objective ranking. It has trade-offs, and now you know which ones are yours. If you are switching from one tool in particular, the dedicated pages go deeper: TrueProfit alternatives, BeProfit alternatives, Lifetimely alternatives, Bloom alternatives and Kleio alternatives.