Every list of profit trackers for Shopify you will find was written by one of the vendors on it, and this one is no different: nouz builds one of the seven tools below. What we can do is be open about the method. Every price was checked 31 Aug 2026 on the vendor's own public page, every feature claim comes from what the vendor publishes, nothing is scored out of ten, and the one thing this comparison optimises for is stated up front: whether the bill and the P&L still make sense as a store grows.
- Pricing models split three ways: per-order tiers with overage (TrueProfit, BeProfit, Lifetimely), cheap flat (Kleio at $29, Bloom from $20), and flat per feature set (nouz, 69 to 249 euro).
- At 500 orders a month almost everything is affordable. At 50.000, the per-order models reach $999 to $1.200 a month, while the flat models do not move.
- Depth differs more than the dashboards suggest: only some tools model refund-day recognition, dated cost rules or packaging EPR at all.
- Attribution is a fork in the road: Polar and others sell it, nouz deliberately does not.
- Prices drift. Every figure below carries the day it was checked, and you should re-check the two or three that matter to you.
How we compared, and why to distrust us a little
The prices come from each vendor's public pricing page or its Shopify App Store listing, read on the same day. The feature statements come from what each vendor says about itself, not from us testing rivals and declaring winners. You will find no star ratings we invented: where a rating appears it is the platform's own figure, and nouz is too new to have one, which we would rather say than fake.
What this comparison optimises for is narrow on purpose: what the tool costs at three real volumes, whether the P&L underneath it can be trusted as a store grows, and how well it fits a European merchant with VAT-inclusive prices and EU obligations. If your priorities are different, so will be your shortlist.
The three questions that actually separate them
- Does the bill follow your volume? Per-order pricing is cheap at the start and expensive exactly when you succeed; flat pricing is the reverse trade.
- Where do the numbers come from? A P&L is only as good as its recognition rules: which day a refund lands on, whether a cost change rewrites history, whether missing costs are flagged or silently zero.
- Attribution or blended? Tools that promise to name the winning ad need a pixel and a model; blended tools refuse the question and stick to totals that cannot be gamed.
What counts as a profit tracker, and what does not
A profit tracker is a tool that turns a store's orders, costs and ad spend into a profit statement it maintains for you: revenue in, cost of goods out, fulfilment out, fees out, marketing out, and a bottom line per day or per month. That is a different job from three neighbours it gets confused with. Attribution platforms answer which ad caused which order, and need a pixel and a model to do it. Accounting software is the legal book of record, built for your tax adviser rather than for Tuesday morning. And Shopify's own analytics report the revenue half brilliantly while having no field at all for most of the cost half. Every tool below lives in the profit-tracker lane, with Polar straddling the attribution border.
TrueProfit: the category default, priced per order
TrueProfit is the biggest name in the niche: real-time net profit, a wide set of ad platform connectors, LTV views and a polished mobile app. Pricing is order-tiered: $35 a month for 300 orders, $60 for 600, $100 for 1.500 and $200 for 3.500, each with a per-order overage between $0,30 and $0,07 that is capped between $300 and $1.000 a month depending on the tier.
The overage math is the thing to model before choosing it. At 5.000 orders the cheapest configuration is the $200 tier plus $105 of overage, so about $305 a month; at 50.000 orders the overage hits its $1.000 cap and the bill is $1.200 a month. For a fast-moving store that is simply the cost of the category default; for a store planning to grow into those numbers, it is a line worth reading twice.
- Choose it when: you want the most battle-tested option in the niche, real-time numbers on a phone, and the widest set of ad connectors, and your volume sits comfortably inside a tier.
- Think twice when: your order count is climbing fast (price the overage at next year's volume, not this month's), or when your margin depends on costs that change over time, because a history that reprices is the quiet weakness of most tools in this class.
BeProfit: multi-channel dashboards at mid prices
BeProfit's angle is breadth across channels: Shopify beside Amazon and WooCommerce in one dashboard, with profit reports and export options. Its App Store listing shows 4,4 stars across 173 reviews, and pricing runs $49 a month for 450 orders, $99 for 900, $149 for 1.700 and $249 for unlimited orders across unlimited shops. Below the top tier each plan covers a single shop, so multi-store sellers land on $249 in practice.
- Choose it when: your revenue genuinely spans platforms and you want one dashboard over all of them, which is the thing most Shopify-only tools, ours included, simply do not do.
- Think twice when: you run several Shopify stores below enterprise volume, because the single-shop limit on the lower tiers pushes you to $249 sooner than the order counts suggest.
Lifetimely by AMP: cohorts and LTV first
Lifetimely, now part of AMP, is the specialist for customer economics: cohort LTV, payback windows and purchase-behaviour analysis, with a P&L beside them and an AI 'profit agent' on the paid tiers. There is a free plan up to 50 orders a month; the published paid tiers run from $149 a month for up to 3.000 orders to $999 above 25.000, with some tiers' prices not published at all.
The honest read: if cohort LTV is the job, this is the strongest tool on this list, and nouz does not compete with it there, because LTV and cohort analytics are deliberately out of nouz's scope. If a trustworthy daily P&L is the job, the centre of gravity here is somewhere else.
- Choose it when: repeat purchasing is your business model and payback windows, cohort curves and customer lifetime economics are the questions you actually ask every week.
- Think twice when: you mainly need a P&L you can trust to the euro, or when your volume lands on a tier whose price is not published, because a price you learn on a call is a price that can be different for you.
Bloom: simple and cheap, now with unlimited orders
Bloom sells the essentials at the lowest tiered prices in the niche: $20, $40 or $80 a month, and since our last check it has moved to unlimited orders on every tier, with the tiers differing by features instead of volume. For a small store that wants profit, ad sync and a clean dashboard without ceremony, it is the budget pick with the fewest surprises, and its own content plays the comparison game harder than anyone else in the niche, which tells you something about how it wins customers.
- Choose it when: you are under roughly a thousand orders a month, want the essential numbers with ad sync included, and twenty to eighty dollars is the budget conversation you are willing to have.
- Think twice when: your cost structure has layers a simple tracker flattens: multi-zone shipping contracts, supplier prices that change mid-year, EU packaging fees, VAT-inclusive pricing.
Kleio: one flat $29 for everything
Kleio's whole pitch is one price: $29 a month, all features, unlimited orders, unlimited users, unlimited revenue. If the question is only 'flat and cheap', Kleio answers it better than we do, and it would be silly to pretend otherwise. The trade is scope: it is a leaner product by design, and the depth questions in the next sections are where the differences live.
- Choose it when: you want flat pricing on principle, a clean core P&L, and the smallest possible bill that still ends the spreadsheet era.
- Think twice when: you need the deeper machinery: dated cost histories, per-parcel logistics, EU-specific recognition, team roles, because a lean product is lean on exactly those.
Polar Analytics: the data stack, prices on request
Polar is playing a different game: a data platform with attribution, a first-party pixel, AI agents and warehouse-grade plumbing, aimed at larger brands and teams. It does not publish prices; the pricing page asks for your annual GMV and routes you to a demo. If you want attribution and a data stack, this is that category. This list is about profit trackers, and Polar is on it mainly so you know where that category begins.
- Choose it when: you have a team, a data culture and an attribution question you are prepared to fund properly, pixel and all.
- Think twice when: you are a €0-10M store wanting a trustworthy P&L, because you would be buying a platform to use a fraction of it, at a price you only learn on a call.
nouz: the deepest P&L, flat and European (yes, ours)
nouz is the tool this site belongs to, so read this section as the maker's claim. The product is a 34-line daily profit and loss statement with a real contribution margin ladder: CM1 after goods, CM2 after logistics and payment fees, CM3 after marketing, EBITDA after overhead. The accounting is the point: refund-date recognition, effective-dated costs that never rewrite history, per-parcel logistics including packaging EPR fees, and VAT handled the way a European merchant reads their own shop. Pricing is Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, and flat: the bill does not move with order volume, and every plan starts with a full backfill of the store's entire order history.
The honest weaknesses, in the same breath: nouz is the newest tool on this list and has no review count to show you. It is Shopify-only, the interface is English, and there is no attribution and no pixel, on purpose, ever. If platform-level attribution is a requirement, buy elsewhere; if you have been burned by numbers that quietly change after month-end, that discipline is exactly what you are paying for. What each plan includes is on one page, under nouz's flat pricing.
- Choose it when: you sell in the EU, your costs have real structure (zones, weight brackets, changing supplier prices, packaging fees), and you want a P&L whose closed months never move.
- Think twice when: you want attribution, cohort LTV or a non-Shopify channel in the same tool, because all three are deliberately out of scope, or when the cheapest possible bill matters more than depth, because Kleio and Bloom undercut us honestly.
What each costs as you grow
| Tool | 500 orders | 5.000 orders | 50.000 orders |
|---|---|---|---|
| TrueProfit | $60 | about $305 | $1.200 (cap reached) |
| BeProfit | $99 | $249 | $249 |
| Lifetimely | not published (S tier) | not published (L tier) | $999 |
| Bloom | $20 to $80 | $20 to $80 | $20 to $80 |
| Kleio | $29 | $29 | $29 |
| Polar Analytics | not published | not published | not published |
| nouz Base | 69 euro | 69 euro | 69 euro |
Two notes on the table. TrueProfit's figures are the cheapest configuration at each volume: at 5.000 orders that is the $200 tier plus 1.500 orders of overage at $0,07, and at 50.000 the overage passes its cap, so the bill settles at the tier price plus the full $1.000 surcharge. And 'not published' is itself information: a price you cannot see without a call is a price that can be different for you.
How to choose in ten minutes
- Project your orders twelve months out and price every tool at THAT volume, not today's. The table above is the five-minute version.
- Decide the attribution question first. Needing it removes half this list, including nouz; refusing it removes Polar and changes what you compare.
- If you sell in the EU, check the boring things: VAT-inclusive recognition, decimal-comma formats, packaging EPR. Tools built for US dropshipping treat all three as exotic.
- If your costs change (supplier prices, carrier rates), ask each vendor what happens to LAST month's numbers when you update a cost. The answer sorts this market cleanly in two.
- Then run two trials side by side on the same store; every tool here except Polar offers 14 days free, and your own orders are the only benchmark that matters.
Three questions buyers keep asking
Do these apps slow my storefront down? A pure profit tracker should not touch it at all: the work happens against Shopify's Admin API, server to server, and your theme never loads a script. The exception is any tool whose attribution needs a first-party pixel, which by definition runs in your customers' browsers. Ask each vendor the question directly; the answer cleanly separates the two families, and nouz's answer is that nothing is ever placed on your storefront.
Can I trust the profit number on day one? No tool's, including ours, until the costs are in. Every app on this list computes margin from the unit costs, shipping rates and fee rules you give it, so the first week's real work is the same everywhere: cost the catalogue. The difference is what happens after: whether missing costs are flagged or silently zero, and whether next year's price changes rewrite this year's history.
What about my accounting software? Keep it. DATEV, Xero and friends are the legal book of record and nothing here replaces them. A profit tracker is the operating view: same business, read daily, at order level, without waiting for the bookkeeping cycle. The two disagree slightly by design, because accounting recognises on invoice logic and an operator's P&L recognises on order, refund and spend dates.
The caveats that survive publishing
Prices and features drift, which is why every figure here is dated; if the date is old when you read this, assume the numbers moved. A vendor writing a comparison deserves skepticism, including this one: our answer is to show the method, date the claims, link the sources of truth and concede plainly where a rival is the better buy. The one thing we will not do is pretend the Shopify profit tracker market has an objective ranking. It has trade-offs, and now you know which ones are yours. If you are switching from one tool in particular, the dedicated pages go deeper: TrueProfit alternatives, BeProfit alternatives and Lifetimely alternatives.