nouz is a bootstrapped startup from Vienna. We spent seven years building, scaling and selling ecommerce brands, and nouz is the profit tracker we wanted for every one of them.
We have worked in ecommerce for the past seven years. We built, scaled and sold several ecommerce brands, and for all of those years we worked out our profit in an Excel sheet. nouz is what we built when that sheet could no longer keep up.
Seven years of spreadsheets
A spreadsheet is good at telling you what you sold. What you kept is harder. A refund arrives weeks after the sale, a supplier changes a price halfway through the month, a parcel to another country costs more and carries its own packaging fee, and part of what customers paid was VAT that was never yours. Each of those is another tab and another formula, and the number at the bottom is only as good as the last cell somebody forgot to update.
We were frustrated with ours for years, and every new question made it more complex. So we stopped patching it and set out to fix the problem properly: to build the best profit tracker on the market for Shopify merchants, priced at a flat monthly fee instead of a charge per order, and built around the people who use it.
Three questions a statement cannot skipAnswered the way nouz does
1What does a returned parcel cost?
The true cost of a return is the margin handed back plus everything the refund does not undo: the outbound shipping and pick and pack of a parcel that earned nothing, the payment fee the provider keeps, and the return label and handling.
Returns are the refunds a store issued, valued at what each refund takes back: the products and the shipping, including VAT, rather than only the money that moved.
Where in nouzThe P&L, line 10, with its share of gross revenue on line 11.Returns and refunds
3Is a packaging fee a logistics cost or an overhead?
The per-parcel fee scales with orders, so it belongs inside logistics cost on line 21. Scheme membership, minimum fees and any authorised representative have no per-order driver at all and belong in overhead on line 31.
Where in nouzThe P&L, line 21 for per-parcel fees; line 31 for scheme fixed costs.Packaging EPR
What we built
nouz is a profit tracker for Shopify stores: a daily 34-line P&L with CM1, CM2 and CM3 contribution margins after every cost, flat pricing.
You connect your Shopify store and your ad accounts and enter your costs once. From then on every day becomes a full profit and loss statement, from what customers paid down to what the store kept. Every cost carries the date it took effect, so each order is priced by the cost that was true on its own day, and last month never rewrites itself.
How the statement is builtFour cost engines and your ad spend
Net Revenuefrom your own Shopify orders
Product costs per variant, each dated from the day it applies
CM1after product costs
Logistics per parcel: the rate card by weight or by size, pick and pack, packaging, return processing and packaging EPR fees
Payment fees per payment method, and on Shopify Payments the fee Shopify reports
CM2after shipping and payment fees
Advertising from Meta, Google and TikTok, plus any spend you enter yourself or import from a CSV
CM3after ad spend
Overhead, spread across the days it covers
EBITDAafter running costs
Bars drawn to scale from this month so far, as the engine priced it.
On top of the statement sit the analyses only a tool holding every cost can produce: profit per product all the way down to EBITDA, with the break-even return on ad spend each product needs; what a return really costs; marketing measured blended, as MER (net revenue per euro of advertising) and POAS (profit per euro of advertising); customer lifetime value by cohort, in revenue and in contribution terms; and inventory planning.
The Forecast shows where this month lands and how the year ahead looks, priced by the same engine, with What if scenarios, goals and the sales and launches you plan.
Left out on purposeAttribution. nouz measures marketing blended and never claims to know which ad produced which order, because a model that does is a different product with its own failure modes, and a profit statement that carried one would be worse at the thing it exists for.
How we work
A few rules decide most of what we build, and most of what we will not.
1A flat monthly price, never a fee per order
The plans cost Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit. No plan charges per order or takes a share of your revenue.
2Every feature on every plan
The plans differ in how many orders, stores and team members they cover and in the support that comes with them, never in which parts of nouz you can use.
3Built around the merchant
Every step in nouz is built so you can finish it alone, with no call to book and nobody to wait for. If you would rather have us set it up with you, ask us, and Pro and Scale include calls with a manager every month.
4A wrong number is worse than a missing one
A missing cost is flagged, never quietly counted as zero, and the rules behind every line of the statement are written down, so any figure can be traced to the rule that produced it.
5Corrections in the open
When something we publish turns out to be wrong, we correct it where it was said and leave the correction visible, rather than quietly rewriting the page.