What exactly does each plan unlock?

Base is the whole statement: all thirty-four lines, all four cost engines, Shopify and every ad connector, Inventory, data health, and the full account export, because data portability is a right rather than a feature.

Pro adds Insights, individual report exports, the notification emails, priority support with a monthly manager call, and up to five stores and five team members. Scale raises that to ten stores, unlimited members and three calls a month. Every gated surface says which plan it needs rather than hiding.