Free calculator
The lowest price a unit can carry before the sale makes the store poorer, built one rung at a time: the goods, then the order, then the customer, then the store.
Lowest price that still pays for everything
€68,26
19Covers the goods
€22,02
and nothing else
25Covers the order
€30,32
parcel and fee too
29Covers the customer
€56,19
advertising too
What the store has to carry
Two numbers most pricing calculators leave out entirely, which is why their answers are always too low.
↑ ↓ to nudge, Shift for ten. Commas or dots both work.
A floor is not a price. It is the line under which a sale makes the store poorer, so it belongs in every discount decision and every negotiation, not on the shelf.
Incl. VAT, on the shelf. Below this the unit sells at a loss once the goods, the parcel, the payment fee, the advertising that won the order and its share of the fixed costs are all paid. €57,36 of it is revenue.
An estimate from flat rates. In nouz every order is priced from the costs of its own day.
A break-even price calculator finds the lowest price a unit can sell at before the sale costs you money. It solves for the price that covers the goods, the parcel, the payment fee on the gross, the advertising that won the order and the order's share of fixed costs.
The formula
“What is the lowest I can sell this for” has no single answer, because it depends which costs the price is being asked to carry. Covering the goods is one number. Covering the goods, the parcel and the payment fee is a much bigger one. Adding the advertising that won the order, then its share of the rent, moves it twice more.
Every rung is a real decision. Clearing stock at the second rung is defensible; clearing it below the first is paying people to take it. Quoting a bulk enquiry at the third means the order must be one that needed no advertising to arrive.
One piece of arithmetic matters more than it looks: the payment fee is a share of the FINAL price, so it grows as the price does. A floor built by adding a fee to a pile of costs is always slightly too low, which is why this one divides.
Where it goes wrong
Every one of these produces a floor that is too low, which is the dangerous direction to be wrong in.
A price above unit cost feels safe and often is not: the parcel and the fee take a fixed bite that a cheap unit cannot absorb. On a €6,40 parcel, anything under roughly €10 net is losing money before the payment fee is even charged.
Adding 1,9% of the costs to the costs understates the fee, because the gateway charges 1,9% of the price it actually moves, VAT included. The gap is small per unit and constant in direction, which is exactly the kind of error that never shows up until the month does.
If an order needed a paid click to exist, its price has to carry that click. Pricing to a floor without acquisition is how a store discovers that its whole promotional calendar sells at a loss with a healthy-looking gross margin.
The floor is the line under which a sale destroys value, not a target. Selling at it means working for nothing, which is occasionally worth doing for dead stock and never worth doing as a strategy.
Worked example
The calculator’s defaults, and the example store’s own economics: a unit costing €18,50, a €6,40 parcel, a gateway taking 1,9% of the gross, €21,25 of advertising per order and €9,91 of fixed costs per order.
Each rung solves for the price that leaves exactly nothing after the costs it carries, then adds VAT to show what the customer would pay.
The product sells at €49,00, which sits comfortably above the order floor and below the customer floor. That is not a contradiction: it means the unit contributes well, and the store relies on orders that do not each need €21,25 of fresh advertising to arrive.
It also prices the promotional question exactly: a discount that takes this unit under €30,32 is selling at a loss, whatever the volume does.
In the app
A calculator works from flat rates you type once. nouz prices every single order from the cost rules that were in force on that order's own date, and rebuilds the same statement every night from your own orders and your own ad spend.
More calculators
Each one is a different question about the same statement. All 32 are free, and none of them asks you to sign up.
All calculatorsThe terms this calculator uses
The long version
Want the long version rather than the arithmetic?
Of a €49 price€15,35remains after VAT, goods, parcel, fee13 min readHow to calculate your Shopify store's true profit, step by stepStrip the VAT, price the goods, subtract parcel, fees and ad spend, then spread the fixed block: the full method for computing what your Shopify store actually keeps.How to calculate your true profitnouz computes what each order actually contributed after goods, logistics, fees and its share of the ad spend, so a price that fell through the floor is visible the next morning.