How a P&L behaves

KPI strip

A row of headline numbers, each read against something.

The short answer

A KPI strip is a row of key performance indicators across the top or bottom of a dashboard: four or five numbers, each with its label, its value and usually its change against an earlier period. A good one puts each change on the number it describes and lets one figure lead, so it is read rather than scanned.

The pattern exists because a dashboard has two jobs and a chart does only one of them. The chart shows the shape of a period; the strip gives the exact figures that shape is made of, in the order a reader needs them. Read left to right, it should follow the arithmetic of the business: what came in, what it cost, what was left.

Three rules separate a strip that informs from one that decorates. A change belongs to exactly one number, shown as a small chip on that number rather than in a tile of its own, so nobody has to guess what a lone −12,5% refers to. Each value says what it is measured against, a period, a target or a share, in one quiet line underneath. And one figure leads: when every tile carries the same weight, the reader has to decide what matters, which is the job the dashboard was supposed to do.

nouz uses the pattern in three places. Under the P&L chart, a strip carries net revenue, CM1, CM2, CM3 and EBITDA for the chosen range: each total with a chip for its change against the comparison period, the net orders under net revenue, and each margin as a share of net revenue, with its target chip when margin targets are set; clicking a figure shows or hides its line in the chart. On the Overview, four figures sit under the day's profit, net revenue, total expenses, orders and the EBITDA margin, and the margin leads. Several Insights tabs open with rows of their own.

The temptation is always to add a tile. Six equal tiles read as filler, because nothing says which one matters, and a strip is a summary of a statement rather than a statement itself; why those are two different documents is the subject of the post on Shopify Analytics and a P&L. When a new number earns its place, it should push another one out.

Where it lives in nouz. Under the P&L chart, on the Overview under the day's profit, and at the top of several Insights tabs.

Questions

KPI strip, answered.

What is a KPI strip?
A row of four or five key performance indicators along the top or bottom of a dashboard, each with its label, its value and usually its change against an earlier period, so the exact figures sit beside the chart that shows their shape.
What belongs in a KPI strip?
The few figures the page exists to answer, in the order of the arithmetic, each measured against something: a previous period, a target or a share. For a store that is typically net revenue, the margins after each layer of cost, and profit.
How many numbers should a KPI strip have?
Four or five. Beyond that the tiles start to compete, and a strip where every figure looks equally important tells the reader nothing about which one to act on.

See this on your own store, every morning.

nouz installs from the Shopify App Store, where the listing is in review. It builds your whole statement from your own orders, refunds and costs, every night, and imports every order your store has ever taken.

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