What do margin targets and the coloured chips mean?

Margin targets are two limits you set for each margin, and the chips show where you stand. A chip is green at or above your upper limit. It is red below your lower limit, and orange in between.

They cover the four margins: CM1 %, CM2 %, CM3 % and EBITDA %. Each has two limits, Red below and Green from. Say you set CM2 % to Red below 30% and Green from 40%. A month at 42,0% then gets a green chip. A month at 35,0% gets an orange chip. A month at 28,0% gets a red chip.

Set them with the Set margin targets button at the top of the P&L. Once you have set them, the button reads Margin targets. In the panel, each pair shows your last twelve full months as dots. So you can place your limits by what your store really does, not by someone else's benchmark.

Every column of the P&L gets its own chip, so a bad month stands out. The KPI strip under the P&L chart has the same chips. On the Overview, today's EBITDA margin and the margins in Where the money goes have them too. A margin is judged on the figure the P&L prints, to one decimal. So 20,0% is never red against a 20% limit.

There are no default targets, because every business has its own healthy margins. Without targets, you see no chips at all. The switch Show on the P&L hides every chip and keeps your limits. Targets belong to one store and change no number. An owner or admin sets them, and an Analyst sees the chips and the limits. When several stores are added up, the chips and the button are hidden. The Overview's Stores in this view still marks each store's EBITDA margin against its own targets.