These two get compared constantly and they are not really competitors. BeProfit is a profit tracker that spans Shopify alongside other channels; Lifetimely by AMP is a lifetime value and cohort specialist that also reports profit. Put side by side on a feature grid they look similar, and in daily use they answer different questions: one tells you what this month kept, the other tells you what a customer is worth over time. This page is written by nouz, a competitor to both, and every figure below was checked 1 Sep 2026 on the vendors' own published pricing.
- BeProfit publishes $49, $99, $149 and $249 tiers on order blocks, with multi-shop on the top tier.
- Lifetimely publishes a free tier under 50 orders, then $149, $299 and $499 by order volume, with an unlimited tier at $999 and all features on every plan.
- Lifetimely's distinguishing work is cohorts and lifetime value; BeProfit's is profit across several platforms.
- If you need both jobs done properly, expect to pay for two tools rather than to find one that is excellent at each.
What each one is actually built to answer
BeProfit answers a period question: what did this month earn across the channels I sell on, after the costs I entered. That is the profit tracker job, and doing it across several platforms rather than only Shopify is its genuine differentiator.
Lifetimely answers a customer question: what is a cohort worth over six or twelve months, how quickly does acquisition pay back, which products bring customers who return. That is a different discipline with different data requirements, and it is the reason a store with a strong repeat business often ends up buying it.
| BeProfit | Lifetimely by AMP | |
|---|---|---|
| Entry | $49 for 450 orders | free under 50 orders |
| Mid tiers | $99 and $149 | $149 and $299 |
| Higher tiers | $249, unlimited orders | $499, then $999 unlimited |
| Feature gating | multi-shop on the top tier | all features on all plans |
| Leads with | profit across platforms | LTV and cohorts |
The free tier is a real thing
Lifetimely's free plan under fifty orders a month is unusual in this category and worth naming, because a store at that size genuinely should not be paying for analytics. It is also the reason so many merchants have seen the product: they installed it when it cost nothing and stayed as they grew.
The other side of that is where the pricing lands afterwards. Above three thousand orders the tiers climb quickly, which is the point at which a store should be comparing what the LTV work is worth against what it costs rather than continuing out of habit.
Where nouz sits, and where it does not
We do neither of those two jobs the way these tools do. There is no multi-platform view, because nouz is Shopify-only, and there are no cohorts or lifetime value at all, which is a deliberate scope decision rather than a roadmap item. What we build instead is the statement: a full margin ladder computed daily, VAT handled the European way, costs that carry their effective dates. Pricing is Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, flat, and what each plan includes sits under nouz's flat pricing.
The blended middle ground we do offer is CAC payback, computed from observed repeat behaviour rather than from a cohort model, which answers whether growth funds itself without requiring the machinery. If your question is genuinely about cohort curves, Lifetimely alternatives covers that ground honestly, including where we are the wrong answer.
Where the two overlap, and where they do not
Both will show you profit, and for a straightforward single-platform store the profit view is similar enough that the choice comes down to price and to how the interface fits your habits. The overlap ends the moment either specialism is needed: multiple platforms in one view on one side, cohort curves on the other.
Neither, incidentally, is trying to be a European accounting product. VAT handling, per-parcel fulfilment and packaging fees are not their focus and there is no reason they should be, which is the gap a European-first statement exists to fill.
Choosing between them
- Selling on Shopify plus another platform and needing one profit view: BeProfit is the one built for that.
- Repeat purchase business where the decision is about acquisition payback over months: Lifetimely.
- Single Shopify store in Europe with complicated costs: the contribution ladder is what we sell, so read us with that bias in mind.
- Very small store: Lifetimely's free tier costs nothing, which beats every argument on this page.
- Needing both jobs: budget for two tools rather than expecting one to be excellent at each.
The method, and its limits
Prices are the vendors' own published figures, dated. Feature claims come from what they publish rather than from our testing. Nothing is scored, no ratings are invented, and our own inclusion is disclosed. What this cannot tell you is which product will suit the way you think, which is what trials are for, and the wider field is covered in the comparison of the best Shopify profit tracking apps.