BeProfit and Lifetimely answer different questions. BeProfit is a multichannel profit tracker for Shopify, Amazon and WooCommerce, priced in order blocks with several shops on Plus. Lifetimely is a lifetime value specialist with a free plan, predictive LTV and an AI agent. For a Shopify store, nouz reports the daily P&L and cohort LTV from one set of costs.
These two are not really rivals for the same job. BeProfit is a profit tracker that spans Shopify alongside other channels; Lifetimely by AMP is a lifetime value and cohort specialist that also reports profit. Put side by side on a feature grid they look similar, and in daily use they answer different questions: one tells you what this month kept, the other tells you what a customer is worth over time.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026. If you are here because you are leaving Lifetimely rather than choosing between these two, the full list of options is in Lifetimely alternatives.
In short
- BeProfit publishes $49, $99 and $149 plans on order blocks, one shop each, and Plus at $249 with unlimited orders and shops (checked 1 Oct 2026).
- Lifetimely publishes a free plan up to 50 orders, then $49, $149, $299, $499 and $749 by order volume, with Unlimited at $999 and every feature on every paid plan.
- Lifetimely's distinguishing work is cohorts, predicted lifetime value and an AI Profit Agent; BeProfit's is profit across several platforms.
- For a Shopify store the two jobs can share one dataset: nouz computes lifetime value per cohort from the same orders and costs that build its daily P&L, in revenue and in contribution terms.
Looking for a Lifetimely alternative?
Then the more useful comparison is with the tools built to replace it, and with what you would keep or lose. BeProfit replaces Lifetimely's profit view and adds Amazon and WooCommerce shops, but its LTV cohorts start on its third plan and it has no AI agent. nouz replaces both the daily P&L and the cohort curves, states lifetime value in contribution terms as well as revenue, and keeps every cost dated, though it has no predictive model and no agent. nouz vs Lifetimely sets the second pair side by side, with prices at five volumes.
What each one is actually built to answer
BeProfit answers a period question: what did this month earn across the channels I sell on, after the costs I entered. That is the profit tracker job, and doing it across several platforms rather than only Shopify is its genuine differentiator.
Lifetimely answers a customer question: what is a cohort worth over six or twelve months, how quickly does acquisition pay back, which products bring customers who return. That is a different discipline with different data requirements, and it is the reason a store with a strong repeat business often ends up buying it.
| Feature | BeProfit | Lifetimely by AMP |
|---|---|---|
| Entry | $49 for 450 orders | free up to 50 orders |
| Mid tiers | $99 and $149 | $49, $149 and $299 |
| Higher tiers | $249, unlimited orders | $499 and $749, then $999 unlimited |
| Feature gating | P&L report from Pro, LTV cohorts from Ultimate, several shops on Plus | all features on every paid plan |
| Leads with | profit across platforms | lifetime value and cohorts |
| Amazon | Amazon and WooCommerce shops beside Shopify | an add-on at $75 a month |
The free plan is a real thing
Lifetimely's free plan up to fifty orders a month is unusual in this category and worth naming, because a store at that size genuinely should not be paying for analytics. It carries the daily P&L, predictive LTV, benchmarks and sales forecasting, and lets a store start on the product at no cost and stay on it as it grows.
The other side of that is where the pricing lands afterwards. Above three thousand orders the tiers climb quickly, which is the point at which a store should be comparing what the LTV work is worth against what it costs rather than continuing out of habit.
Where nouz sits
nouz is Shopify-only, so the multichannel view is BeProfit's job rather than ours; nouz vs BeProfit covers that pair. On the customer question nouz sits closer to Lifetimely than the category label suggests. The Insights LTV tab groups customers into cohorts by the month of their first order, draws cumulative lifetime value curves at 90, 180 and 365 days, lays the cohorts out as a triangle, and breaks lifetime value down by first product, by first-order promotion and by country, with repeat and one-and-done rates beside each. The difference is the measure. Because nouz already holds every cost, each cohort's value is reported in revenue terms and in contribution terms, after goods, logistics and payment fees, which is the figure an acquisition decision actually needs. The curves are right-censored and labelled so: a cohort that has not yet lived a year is never extrapolated to one. Underneath sits the statement itself, a full contribution ladder computed daily, VAT handled the European way, costs that carry their effective dates, a Forecast page, and all of it on every plan. Pricing is Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249); Base covers up to 500 orders a month, and Pro and Scale have no order limit. What each plan includes sits under nouz's pricing.
CAC payback is read straight off those curves: the LTV tab draws blended CAC as a reference line and states the month a cohort covers what it cost to acquire. The Customers tab adds repeat purchase by cohort at 30, 90, 180 and 365 days, order cadence with a winback timing line, and purchase journeys from a first order to a third. What nouz does not do is attribution or prediction: CAC is blended across every channel, never modelled per ad, which keeps the payback figure tied to money actually spent, and lifetime value is reported as earned rather than forecast.
Where the two overlap, and where they do not
Both will show you profit, and for a straightforward single-platform store the profit view is similar enough that the choice comes down to price and to how the interface fits your habits. The overlap ends the moment either specialism is needed: multiple platforms in one view on one side, cohort curves and an AI agent on the other.
Neither is built around European accounting. VAT handling, per-parcel fulfilment and packaging fees are not their focus and there is no reason they should be, which is the gap nouz's European-first statement exists to fill.
Choosing between them
- Selling on Shopify plus another platform and needing one profit view: BeProfit is the one built for that.
- Repeat purchase business where the decision is about acquisition payback over months, or a team that wants an AI agent: Lifetimely.
- Single Shopify store in Europe with complicated costs: nouz, whose statement prices VAT, per-parcel logistics and dated cost changes the way a European merchant reads their own shop.
- Very small store: Lifetimely's free plan costs nothing, which beats every argument on this page.
- Needing both jobs on a Shopify-only store: nouz reports the daily P&L and cohort lifetime value from the same orders and costs; with a second sales platform in the mix, budget for two tools.
The method, and its limits
Prices are the vendors' own published figures, read from BeProfit's App Store listing and Lifetimely's pricing page on 1 Oct 2026. Feature claims come from what they publish rather than from our testing. Nothing is scored and no review figure is quoted. What this cannot tell you is which product will suit the way you think, which is what trials are for, and the wider field is covered in the comparison of the best Shopify profit tracking apps.