These two get compared constantly and they are not really competitors. BeProfit is a profit tracker that spans Shopify alongside other channels; Lifetimely by AMP is a lifetime value and cohort specialist that also reports profit. Put side by side on a feature grid they look similar, and in daily use they answer different questions: one tells you what this month kept, the other tells you what a customer is worth over time. nouz is one of the tools compared here. Competitor prices were checked 1 Sep 2026 on each vendor's own published pricing page.
- BeProfit publishes $49, $99, $149 and $249 tiers on order blocks, with multi-shop on the top tier.
- Lifetimely publishes a free tier under 50 orders, then $149, $299 and $499 by order volume, with an unlimited tier at $999 and all features on every plan.
- Lifetimely's distinguishing work is cohorts and lifetime value; BeProfit's is profit across several platforms.
- For a Shopify store the two jobs can share one dataset: nouz computes lifetime value per cohort from the same orders and costs that build its daily P&L, in revenue and in contribution terms.
What each one is actually built to answer
BeProfit answers a period question: what did this month earn across the channels I sell on, after the costs I entered. That is the profit tracker job, and doing it across several platforms rather than only Shopify is its genuine differentiator.
Lifetimely answers a customer question: what is a cohort worth over six or twelve months, how quickly does acquisition pay back, which products bring customers who return. That is a different discipline with different data requirements, and it is the reason a store with a strong repeat business often ends up buying it.
| BeProfit | Lifetimely by AMP | |
|---|---|---|
| Entry | $49 for 450 orders | free under 50 orders |
| Mid tiers | $99 and $149 | $149 and $299 |
| Higher tiers | $249, unlimited orders | $499, then $999 unlimited |
| Feature gating | multi-shop on the top tier | all features on all plans |
| Leads with | profit across platforms | LTV and cohorts |
The free tier is a real thing
Lifetimely's free plan under fifty orders a month is unusual in this category and worth naming, because a store at that size genuinely should not be paying for analytics. It is also the reason so many merchants have seen the product: they installed it when it cost nothing and stayed as they grew.
The other side of that is where the pricing lands afterwards. Above three thousand orders the tiers climb quickly, which is the point at which a store should be comparing what the LTV work is worth against what it costs rather than continuing out of habit.
Where nouz sits
nouz is Shopify-only, so the multi-platform view is BeProfit's job rather than ours. On the customer question nouz sits closer to Lifetimely than the category label suggests. The Insights LTV tab groups customers into cohorts by the month of their first order, draws cumulative lifetime value curves at 90, 180 and 365 days, lays the cohorts out as a triangle, and breaks lifetime value down by first product, by first-order promotion and by country, with repeat and one-and-done rates beside each. The difference is the measure. Because nouz already holds every cost, each cohort's value is reported in revenue terms and in contribution terms, after goods, logistics and payment fees, which is the figure an acquisition decision actually needs. The curves are right-censored and labelled so: a cohort that has not yet lived a year is never extrapolated to one. Underneath sits the statement itself, a full margin ladder computed daily, VAT handled the European way, costs that carry their effective dates. Pricing is Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, flat, and what each plan includes sits under nouz's flat pricing.
CAC payback is read straight off those curves: the LTV tab draws blended CAC as a reference line and states the month a cohort covers what it cost to acquire. The Customers tab adds repeat purchase rate by cohort at 30, 90, 180 and 365 days, order cadence with a winback timing line, and purchase journeys from a first order to a third. What nouz does not do is attribution: CAC is blended across every channel, never modelled per ad, which keeps the payback figure tied to money actually spent. Lifetimely alternatives goes through the cohort question tool by tool.
Where the two overlap, and where they do not
Both will show you profit, and for a straightforward single-platform store the profit view is similar enough that the choice comes down to price and to how the interface fits your habits. The overlap ends the moment either specialism is needed: multiple platforms in one view on one side, cohort curves on the other.
Neither, incidentally, is trying to be a European accounting product. VAT handling, per-parcel fulfilment and packaging fees are not their focus and there is no reason they should be, which is the gap nouz's European-first statement exists to fill.
Choosing between them
- Selling on Shopify plus another platform and needing one profit view: BeProfit is the one built for that.
- Repeat purchase business where the decision is about acquisition payback over months: Lifetimely.
- Single Shopify store in Europe with complicated costs: nouz, whose contribution ladder prices VAT, per-parcel logistics and dated cost changes the way a European merchant reads their own shop.
- Very small store: Lifetimely's free tier costs nothing, which beats every argument on this page.
- Needing both jobs on a Shopify-only store: nouz reports the daily P&L and cohort lifetime value from the same orders and costs; with a second sales platform in the mix, budget for two tools.
The method, and its limits
Prices are the vendors' own published figures, dated. Feature claims come from what they publish rather than from our testing. Nothing is scored and no ratings are invented. What this cannot tell you is which product will suit the way you think, which is what trials are for, and the wider field is covered in the comparison of the best Shopify profit tracking apps.