Lifetimely, part of AMP, is a profit and lifetime value tool with a free plan up to fifty orders a month, predictive LTV and an AI profit agent on paid tiers. nouz is a daily 34-line P&L with cohort LTV in revenue and contribution terms, every cost dated, and no order limit on Pro and Scale.
Lifetimely and nouz overlap more than most pairs in this category. Both keep a daily profit and loss, both build customer cohorts and lifetime value, and both date product costs. They differ in what they lead with. Lifetimely, part of AMP, leads with the customer: predictive lifetime value, behaviour analytics and an AI profit agent that reads the data with you. nouz leads with the statement: 34 lines from GMV (gross merchandise value) to EBITDA, every cost kept at its own date, and cohort value measured in contribution as well as revenue. Both are reasonable centres of gravity; this page sets out which store each one suits, with prices on both sides.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026.
In short
- Lifetimely publishes a free plan up to 50 orders a month, then paid tiers from $49 for 500 orders to $999 above 25.000, every feature on every paid tier (checked 1 Oct 2026).
- nouz is Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit.
- Lifetimely's paid tiers carry its Profit Agent and an MCP connection for AI assistants; nouz has neither.
- nouz states every cohort's value after goods, logistics and payment fees as well as in revenue, and keeps every cost type dated, not only product costs.
- Lifetimely lists sales forecast reporting; nouz's Forecast page projects profit and stock as well as sales, with a cash plan.
Lifetimely and nouz at a glance
| Feature | Lifetimely | nouz |
|---|---|---|
| Leads with | customer lifetime value, behaviour and an AI profit agent | the daily 34-line P&L, with cohort LTV computed from it |
| Pricing model | free up to 50 orders, then order tiers to $999 | per plan: Base covers up to 500 orders a month, and Pro and Scale have no order limit |
| At 500 orders a month | $49 on S | $55 on Base |
| At 5.000 orders a month | $299 on L | $115 on Pro |
| Lifetime value | predictive LTV, cohorts and payback | cohorts by first-order month, LTV in revenue and in contribution terms, a payback verdict against CAC (the cost of winning a customer) |
| Cost history | product costs with start and end dates | every cost type dated: products, logistics, payment fees, overhead |
| Forecast | sales forecast reporting | up to twelve months ahead, this one included: profit, stock and cash, with What if and goals |
| AI | Profit Agent and an MCP connection on paid tiers | none |
| Amazon | add-on, $75 a month | not supported; Shopify only |
| Users | unlimited on every paid tier | one team member on Base, up to 5 team members on Pro, unlimited team members on Scale |
| Free trial | 14 days, except its top tier, which starts with a demo | 14 days |
What each costs at your volume
Lifetimely is free while a store takes up to 50 orders a month, a plan nouz does not offer, and then prices in order tiers: $49, $149, $299 and upwards. The table puts both side by side at five volumes.
Orders a month
| Tool | 100 orders a month | 500 orders a month | 1.000 orders a month | 5.000 orders a month | 50.000 orders a month |
|---|---|---|---|---|---|
| Lifetimely | $49 on S | $49 on S | $149 on M | $299 on L | $999 on Unlimited |
| nouz, cheapest plan that covers it | $55 (Base) | $55 (Base) | $115 (Pro) | $115 (Pro) | $115 (Pro) |
Up to 500 orders a month Lifetimely's first paid tier costs $49, against $55 for nouz Base. Above that the two part ways: Lifetimely steps with volume, to $299 on L at 5.000 orders and $999 on Unlimited at 50.000, while nouz stays at $115 on Pro. Lifetimely's $75 Amazon add-on and its $49 pack of extra agent credits come on top where a store needs them. The profit tracker cost calculator runs the same comparison at your own volume, and Lifetimely's pricing explained covers every tier and add-on.
Lifetime value: revenue or contribution
An LTV curve in revenue says how much a cohort bought. An LTV curve in contribution margin says how much it earned after the goods, the parcels and the payment fees, and that is the figure that decides whether the money spent to acquire it came back. A cohort that looks strong in revenue can be flat in contribution once its goods, its shipping and its payment fees are counted, and the difference is invisible unless both curves sit side by side.
That is the case for computing cohorts inside the P&L, and it is how the nouz LTV tab works. Cohorts are grouped by the month of the first order and drawn as cumulative curves in both measures, with a cohort triangle, LTV by first product, by first-order promotion and by country at 90, 180 and 365 days, and repeat and one-and-done rates beside each. Blended CAC is drawn as a reference line and the tab states the month a cohort's contribution crosses it, which is CAC payback on margin rather than on sales. Young cohorts are never extrapolated: a horizon a cohort has not reached reports nothing.
Lifetimely's strength sits on the other side of the same question. Its LTV is predictive, its behaviour analytics are broad, and its Profit Agent reads the data in conversation. A team that plans acquisition from predicted lifetime value and wants an assistant in the loop is buying exactly what Lifetimely builds.
What the nouz cohorts are built from
A cohort is only as honest as its rules, so they are stated on the tab. A customer belongs to the month of their first synced order, which is why the full order history matters: a store connected with only a year of data would put its oldest customers into the wrong cohort. Guest orders have no customer to follow and are left out of the cohorts, counted beside them so the gap is visible. Refunds are not netted from lifetime value, and the tab says so, so the curve reads as what each cohort bought and what that earned after its costs.
Two views turn the cohorts into decisions. LTV by first product flags the products that win a strong first order and a weak second one, the exact pattern an acquisition budget should avoid feeding. And the purchase journeys on the Customers tab follow the lead product of a customer's first order to their second and third, with the customers who stopped drawn rather than hidden.
Where Lifetimely is the better fit
Choose Lifetimely when a store takes up to 50 orders a month and the free plan covers it, or when Amazon sales belong in the same view. It also fits a team that plans with predictive lifetime value and the AI Profit Agent, or one where many people need access without a seat count. Those are the jobs it was built around, and it has been on the Shopify App Store since February 2019.
Where nouz is the better fit
nouz fits a store whose daily question is the statement and whose costs have structure. Both tools date product costs; nouz dates every cost type the same way, so a carrier increase, a new payment fee or a rent change is a rule with a start date, and a closed month never moves unless a change is deliberately backdated. VAT is its own line, every revenue line above it carries VAT the way the shop prices and Net Revenue and below are VAT-exclusive. Logistics is priced per parcel across five components, from a rate card by weight or parcel size to packaging EPR fees, the producer fees a country charges on packaging, per destination country, and Shopify Payments fees are the ones Shopify reports for each payment.
Around the statement, nouz adds what this comparison cannot price. The Forecast page projects up to twelve months ahead, this one included, from the store's own orders and the same cost engine, with What if scenarios, goals and a stock and cash plan that says what to reorder and when. Margin targets mark every P&L column against your own limits for EBITDA and for CM1, CM2 and CM3, the margins after goods, after shipping and fees and after ads. And Insights runs each product to EBITDA with breakeven CAC and breakeven ROAS, return on ad spend, per product, among eleven tabs on every plan. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
What a morning looks like in each
Lifetimely's day can start with a conversation. Its Profit Agent reads the store's data on request, with a monthly allowance of credits on every paid tier, and its dashboards put the daily profit and loss beside customer behaviour and lifetime value. For a team that likes to ask its numbers questions rather than read a statement top to bottom, that is a genuinely different way to work.
nouz's day starts with a statement. The daily profit email brings yesterday's thirteen-row waterfall from Net Revenue to EBITDA, with the forecast for the month under it. The Overview opens on today's EBITDA so far, the day this month covered its fixed costs and a list of what needs attention, such as a product without a cost or an order in another currency without a rate. The cohort work sits one click away, on the LTV and Customers tabs of Insights, computed from the same orders and costs as the statement, so a change to a cost moves the P&L and the cohorts together.
Five checks for the trial
- Pick one acquisition month and read its 90-day value in both tools, then read it in contribution terms on nouz. The gap is the goods, the parcels and the payment fees.
- Check how refunds are treated in the cohorts. nouz does not net them from LTV and says so beside the figures, so the curve reads as what was bought.
- Check how acquisition cost is measured. nouz draws blended CAC across every channel as the payback line, from money actually spent.
- Enter a supplier increase with an effective date a month back and watch both the P&L and the cohorts. On nouz the orders before that date keep the old cost.
- If Amazon matters to your margin, price Lifetimely's Amazon add-on into the comparison, because nouz will not show those sales at all.
Switching from Lifetimely
Orders rebuild from Shopify, where they live: nouz backfills the store's whole order history on the first sync, so the cohorts are complete from the first day. Product costs move by hand, and because Lifetimely already keeps start and end dates on them, the dated history is there to copy across. nouz prefills unit costs from Shopify's cost per item where it is set, and each cost is entered or edited per variant on its Products page with the day it took effect, then shipping, fee and overhead rules the same way. Meta, Google and TikTok connect directly, and older spend from other channels comes in through the ad spend CSV import. Then compare one acquisition month in both tools: its value at 90 days in Lifetimely, its value in revenue and in contribution on nouz, and the gap between the last two, which is the goods, the parcels and the fees.
How this comparison was made
Lifetimely's plans, add-ons and features were checked 1 Oct 2026 on AMP's pricing page, the Shopify App Store listing and its help centre. nouz's prices are read from the plans its checkout charges, set out on nouz's pricing page. No review figure is quoted for either tool. The wider field is in Lifetimely alternatives, and the comparison of BeProfit and Lifetimely covers the multichannel option beside both.