Lifetimely, now part of AMP, is the customer-economics specialist: cohort LTV curves, payback windows, purchase-behaviour analysis, with a P&L beside them and an AI profit agent on the paid tiers. It is genuinely the strongest tool on our list for that job, and this page, written by nouz, a competitor, says so in the first paragraph on purpose. The stores searching for a Lifetimely alternative are usually not disputing the LTV work; they discovered that what they reach for every morning is the P&L half, and that half is not where the product's centre of gravity sits. Prices below were checked 31 Aug 2026 on public pages.
- Lifetimely is free under 50 orders a month; published paid tiers run $149 (up to 3.000 orders) to $999 (above 25.000), with some tiers' prices not published at all.
- Its cohort LTV and payback analysis are the best in this niche, and nouz does not compete there: LTV and cohorts are deliberately out of our scope.
- If the daily P&L is the actual job, the trade-offs flip: recognition rules, cost history and EU specifics start to matter more than cohort curves.
- An unpublished tier price is information: a price you learn on a call can be different for you.
- The full seven-tool table at three volumes lives in the market comparison; this page stays on the one switch.
Why stores go looking
The first reason is fit: cohort LTV is a strategy instrument, and plenty of €0-10M stores buy it, use it intensely for two weeks, then reach for yesterday's profit every morning after. Paying $149 to $999 a month for the half you use is the moment the search starts. The second is the pricing ladder itself: order-tiered, with two tiers' prices not published, and a $75 a month Amazon add-on on top for those who need it. The third is the same one that sorts this whole market: whether the P&L's numbers hold still, which day refunds land on, and what a supplier price change does to history.
What Lifetimely genuinely does well
The cohort work is not marketing, it is the product. Payback windows by acquisition month, LTV curves split by product or channel, and purchase-behaviour views that answer questions like when a first-time buyer becomes a repeat one; if those drive your decisions weekly, nothing else on our list does this properly, and switching away would be a mistake. The free tier under 50 orders is also the most generous entry in the niche, and an honest way to grow into the tool.
The alternatives, mapped quickly
For the daily-P&L job: nouz is the depth-first option, 69 to 249 euro flat, with dated cost rules and EU-correct recognition; TrueProfit is the category default with the widest connectors and real-time mobile numbers, covered in TrueProfit alternatives; Kleio at $29 and Bloom at $20 to $80 are the budget picks. For multi-channel consolidation, BeProfit. Nobody on that list matches Lifetimely's cohort depth, which is exactly the point: the switch only makes sense once you know which half of the product you were actually using. The whole market, priced at 500, 5.000 and 50.000 orders, is in the best Shopify profit tracking apps comparison.
Lifetimely vs nouz, where it actually differs
| Lifetimely by AMP | nouz | |
|---|---|---|
| Centre of gravity | cohort LTV, payback, behaviour | the daily 34-line P&L |
| Pricing | free under 50 orders; $149 to $999 by order tier; some tiers unpublished | 69 to 249 euro flat, volume-independent |
| Cost changes | cost inputs per product | dated rules; history never reprices |
| Refund timing | P&L view within the analytics | refund-day recognition; closed months stay closed |
| EU specifics | general purpose | VAT-inclusive logic, DACH formats, packaging EPR per parcel |
| LTV and cohorts | the best in this niche | deliberately none; blended MER, POAS and CAC instead |
| Fixed-cost planning | within reports | daily proration and a break-even day on the overview |
The last row is the practical difference for an operator month: nouz spreads fixed costs across the days they cover and reports the day the month breaks even, which is the arithmetic the ecommerce break-even calculator runs publicly with your own numbers. And where Lifetimely reads customers as cohorts, nouz reads them as two blended numbers, new-versus-returning and the repeat rate, which is less sophisticated on purpose: it is the level of customer analysis a P&L needs, and nothing beyond it.
Choose Lifetimely, choose nouz
- Choose Lifetimely when: repeat purchasing is the business model, cohort curves genuinely drive weekly decisions, or you are small enough for the free tier and growing into the paid ones.
- Choose nouz when: the daily P&L is the job, your costs have structure that must survive time, you sell in the EU, and a flat bill matters as volume grows.
- Run both when: you can afford to, because they overlap far less than the category label suggests; several stores use an LTV tool quarterly and a P&L daily.
Switching, and what to test in the trial
If you switch, the risk is not data, it is losing a discipline: cohort thinking taught you that acquisition quality varies by month, and a blended tool will not keep teaching it. So test three things in parallel trials. Whether yesterday's profit matches between the tools, and which cost explains any gap. Whether a refund of an old order moves a closed month. And whether the blended view still answers your weekly customer question: if you find yourself missing payback curves within a fortnight, that is your answer, and it is Lifetimely.
The caveat that stays true
Vendor-authored and dated, like every comparison worth reading skeptically. Lifetimely's own pages are the source of truth for its tiers, including the ones without public prices. Ours is one sentence: Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, flat, full history backfilled from the first sync, everything listed under nouz's flat pricing. If neither of these is quite the question, the market comparison covers all seven tools at once.