The best Lifetimely alternatives depend on why you are leaving: nouz for cohort LTV in contribution terms inside a 34-line daily P&L with every cost dated, Kleio for LTV and cohorts at one price per store, Bloom for a lower bill with LTV from its second plan, and BeProfit for Amazon and WooCommerce beside Shopify.
Lifetimely, now part of AMP, is a customer-economics specialist: predictive LTV, cohorts and payback, purchase-behaviour analysis and sales forecasting, with a daily P&L beside them and an AI Profit Agent on the paid tiers. The stores searching for a Lifetimely alternative are usually reaching for two things at once: yesterday's profit every morning, and cohort curves they can trust because they stand on real costs. nouz does both in one product. Its LTV tab computes cohorts by first-order month in revenue and in contribution terms, after goods, logistics and fees, on top of a 34-line daily P&L with dated cost rules, and all of it on every plan.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026.
In short
- Lifetimely is free up to 50 orders a month; six paid tiers run from $49 for up to 500 orders to $999 above 25.000, with every feature on every paid tier (checked 1 Oct 2026).
- Its predicted lifetime value, cohorts and payback are the product's centre of gravity, with an Amazon add-on at $75 a month for sellers who need it.
- nouz measures LTV in contribution terms as well as in revenue, so a cohort's payback is judged against CAC on margin, not on sales.
- Both tools teach the same discipline; they differ on what the curves are built from and on what the bill does as orders grow.
- Its Unlimited tier, above 25.000 orders, starts with a demo rather than a self-serve trial.
Why stores go looking
The first reason is the pricing ladder: order tiers from free to $999, with a $75 Amazon add-on on top. A store growing from 3.000 to 25.000 orders climbs from $149 to $749 a month as a direct consequence of doing well. The second is the base the curves stand on. An LTV curve in revenue says how much a cohort bought; an LTV curve in contribution says how much it earned after the goods, the parcels and the payment fees, which is the number that decides whether the acquisition paid back, and the customer lifetime value calculator gives both readings from your own averages. The third is how the P&L behaves over time: which day refunds land on, and whether a carrier increase or a new fee keeps its date the way a product cost does.
What Lifetimely does well
The cohort work is the product. Payback windows by acquisition month, LTV curves split by segment and channel, and purchase-behaviour views that answer questions like when a first-time buyer becomes a repeat one. The free plan up to fifty orders carries the daily P&L, predictive LTV, benchmarks and sales forecasting at no cost; the paid tiers add the Profit Agent, an MCP connection and unlimited users; and its product costs take start and end dates, so a supplier increase can apply from its own day. Those are the facts about fit: a store under fifty orders a month, Amazon beside Shopify, or a team that wants an agent in the loop.
The best Lifetimely alternatives, compared
| Feature | How it prices | At 1.000 orders | At 5.000 orders | Lifetime value |
|---|---|---|---|---|
| Lifetimely | free up to 50 orders, then order tiers | $149 | $299 | predictive LTV, cohorts and payback |
| nouz | per plan; Pro and Scale with no order limit | $115 on Pro | $115 on Pro | cohorts in revenue and contribution terms, CAC payback |
| Kleio | one plan per store | $29 | $29 | LTV and cohorts on its one plan |
| Bloom | plans by features, unlimited orders | $20 to $80 | $20 to $80 | customer lifetime value from Grow |
| BeProfit | order tiers, one shop each below Plus | $149 | $249 | LTV cohort analysis from Ultimate |
| TrueProfit | order tiers, a fee per order past each | $100 | $305 | customer lifetime value on every plan |
| ProfitOne | order tiers | $35 | $199 | cohort LTV on Enterprise |
For cohort LTV on a P&L built from dated cost rules: nouz, where the LTV tab sits beside the statement it is computed from on every plan, and Pro and Scale have no order limit; nouz vs Lifetimely sets the two side by side. Kleio keeps LTV and cohorts on its one plan at $29 a month per store; Bloom adds customer lifetime value on its $40 plan; BeProfit is the multichannel consolidator; and TrueProfit brings real-time numbers on a mobile app and spend sync from twelve marketing platforms, covered in TrueProfit alternatives. The whole market, priced at four volumes, is in the best Shopify profit tracking apps comparison.
Lifetimely vs nouz, where it actually differs
| Feature | Lifetimely by AMP | nouz |
|---|---|---|
| Centre of gravity | predicted lifetime value, cohorts, an AI agent | the daily 34-line P&L, with cohort LTV computed from it |
| Pricing | free up to 50 orders; $49 to $999 by order tier | per plan: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249); Base covers up to 500 orders a month, and Pro and Scale have no order limit |
| LTV measure | predictive LTV, curves and payback windows | cumulative LTV curves in revenue AND in contribution terms, 90, 180 and 365-day horizons, right-censored and labelled so |
| Cohort views | by acquisition month, split by segment and channel | by first-order month; LTV by first product, by first-order promotion and by country; the cohort triangle |
| Payback | payback windows | a CAC payback verdict against blended CAC, on contribution |
| Cost changes | product costs with start and end dates | dated rules on every cost type; backdating re-prices only from its date |
| Forecast | sales forecast reporting | profit, up to twelve months ahead, this one included, with What if and goals |
| Refund timing | P&L view within the analytics | refund-day recognition; closed months stay closed |
| EU specifics | general purpose | VAT on its own line, DACH formats, store timezone, packaging EPR per parcel |
Two rows carry the argument. The LTV measure row is the reason to compute cohorts inside a P&L at all: a cohort that looks strong in revenue can be flat in contribution once its goods, its parcel costs and its payment fees are counted, and nouz draws both curves so the difference is visible rather than assumed. The payback row follows from it: the LTV tab draws blended CAC as a reference line and states whether, and in which month, a cohort's contribution crosses it. The CAC payback calculator runs that arithmetic publicly with your own numbers, and the glossary's payback period entry defines the term the way the tab uses it.
What the customer analysis holds
Beyond the LTV tab, the Customers tab reads repeat purchase by cohort at 30, 90, 180 and 365 days, right-censored so a window reports only when every member has had that long; order cadence with a winback timing line drawn from the median gap between first and second orders; and purchase journeys from the first order's lead product through the second and third, with drop-off drawn rather than hidden. The repeat rate and the one-and-done rate sit on the LTV by first product table, with a flag on products that win the first order and lose the second. Guests are excluded from cohorts and counted separately, and refunds are not netted, which the tab states beside the figures. Below all of it is the same 34-line statement, four cost engines, a Forecast page, ten exports and custom reports on any subset of the lines, on every plan, with several stores in one workspace on Pro and Scale. Out of scope, on purpose: attribution and a pixel, channels beyond Shopify, and adding up stores in different currencies. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
Choose Lifetimely, choose nouz
- Choose Lifetimely when: you are under fifty orders a month and the free plan fits, Amazon sits beside Shopify, or predicted lifetime value and the AI Profit Agent are what your team reads weekly.
- Choose nouz when: cohort LTV has to be measured in margin, the daily P&L is the job, your costs have structure that must survive time, you sell in the EU, and you want a bill that stays put as volume grows, which Pro and Scale give you.
- Run both in the trial, not for good: the overlap is large enough that paying twice buys similar curves. Compare them on one cohort and keep the tool whose numbers you can trace to a cost.
Switching, and what to test in the trial
The risk in switching an LTV tool is losing a discipline, and the test is whether the new tool keeps teaching it. Moving the data is the easier part: nouz backfills the whole order history from Shopify on the first sync, so the cohorts are complete from the first day, and because Lifetimely already keeps start and end dates on product costs, the dated history is there to copy across into nouz with the same effective dates. Then test three things in parallel trials. Whether yesterday's profit matches between the tools, and which cost explains any gap. Whether a refund of an old order moves a closed month. And whether one acquisition cohort reads the same in both: take the March cohort, read its 90-day value in each, then read it in contribution terms on nouz and see how far the two curves sit apart. That gap is the goods, the parcel costs and the fees, and it is the reason the curve belongs on a P&L.
Prices move; the dates stay
Lifetimely's own pages are the source of truth for its tiers, which is why every figure here carries the day it was checked, and Lifetimely's pricing explained prices each tier at four volumes. The nouz side is one sentence: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249), every feature on every plan, a 14-day trial, and the full history backfilled from the first sync, everything listed under nouz's pricing. To compare the bill at your own volume, use the profit tracker cost calculator.