Kleio sells one plan at twenty-nine dollars a month with everything in it: profit dashboard, profit and loss, lifetime value, cohorts, unlimited users, unlimited orders, unlimited revenue, and a fourteen-day trial (checked 1 Sep 2026 on its own site). That is the lowest flat price in this category, and for a store whose costs are a unit cost and a shipping average it is the right fit. The stores that look for an alternative have a different shape: costs with structure, a European tax and packaging environment, and questions about which stage of the business moved, which is what a full profit and loss statement with a cost engine underneath it answers. nouz is one of the tools compared here; Kleio's price was read from its own public site on the date given.
- Kleio publishes one plan, $29 a month, described as all features with unlimited users, orders and revenue, on a 14-day trial (checked 1 Sep 2026).
- Flat pricing is the right structure: nouz is flat for the same reason, so a good month never produces a bigger bill, and its plans differ by stores, seats and analytics rather than by volume.
- Choose Kleio when you want one flat $29 plan and a lighter cost model: a unit cost, a shipping average and a dashboard that says whether the month made money.
- Choose nouz when you want logistics priced per parcel with packaging fees, VAT-inclusive handling, effective-dated costs and a full contribution ladder from GMV to EBITDA, with lifetime value measured in contribution terms rather than revenue alone.
One price is a feature, not a compromise
Most of this category prices on volume, which means the tool costs more precisely when a store is growing and cash is tightest, and it means a merchant cannot answer the question of what analytics will cost next year. A single flat price removes that entirely, and it also removes the second-order problem: with no tiers, there is nothing to gate, so a small store gets the same product as a large one.
nouz holds the same position. Its three plans are flat, with no order tiers and no overage; the axis they differ on is stores, seats and analytics depth, never volume, and every plan backfills the store's entire order history on the first sync. Where the two tools differ is the price level and what sits underneath it, not the pricing model.
What sits underneath the price
Depth in the costs, mostly. A profit dashboard needs cost inputs; a statement needs a cost engine. The difference shows as soon as costs stop being single numbers, and nouz runs four engines for exactly that. Per-variant COGS with dated history and CSV import. Per-parcel logistics in five components: a shipping rate card with merchant-defined zones and weight brackets, pick and pack as a base plus per additional item, packaging, return processing recognised on the day the refund was issued, and packaging EPR fees per kilogram per material per destination country. Transaction fee rules per payment gateway with a catch-all for the rest. And overhead, recurring or one-off, prorated per day.
It also shows in history and in the recognition rules underneath it. Effective dating means a supplier increase prices the orders that followed it and leaves the earlier ones alone, and a refund lands on the day it was issued rather than against the month of its order, so a closed month stays closed. Without both, correcting a cost quietly rewrites your own past, which is the fastest way for a merchant to stop trusting their own reports.
And it shows in Europe. VAT taken out of what was kept, day boundaries in the store's own timezone, DACH number formatting, EPR fees as a real cost line: none of that is exotic for a European store, and nouz was built around it rather than adapted to it.
Lifetime value in both tools
Kleio lists lifetime value and cohorts in its single plan. nouz carries them on Pro and Scale as the LTV tab: cohorts by first-order month, cumulative LTV curves, a cohort triangle, and LTV by first product, by first-order promotion and by country at 90, 180 and 365-day horizons, with repeat and one-and-done rates and a CAC payback verdict. The distinction is the measure. A tool that knows every cost can state LTV in contribution terms, after goods, logistics and fees, beside the revenue figure, and a cohort that looks strong on revenue and weak on contribution is exactly the one a merchant needs to see. Right-censoring is applied and labelled, so a young cohort never reports a horizon it has not reached.
| Kleio | nouz | |
|---|---|---|
| Price | $29 a month, one plan | Three flat plans, net, priced by stores and seats |
| Volume pricing | Unlimited orders and revenue | Unlimited orders and revenue, no tiers |
| Analytics breadth | Profit, LTV, cohorts | Profit per product, marketing, returns, customers, LTV cohorts in revenue and contribution |
| Statement depth | P&L and dashboards | 34 lines, CM1 to EBITDA |
| Cost engines | Cost inputs | Four: goods, logistics, fees, overhead |
| Cost history | Not published as effective-dated | Effective-dated on every cost type |
| Europe | Not the stated focus | EU and DACH first, VAT and EPR built in |
| Attribution | Not the pitch | Not in scope; blended MER, POAS and CAC |
Where Kleio fits
Choose Kleio when the requirement is broad analytics at one price that does not move and the costs behind the store are simple. If your costs are a unit cost and a shipping average, a cost engine is precision you will not use, and if several people work in one store, unlimited users at $29 is a plain advantage. A store in that position gets what it needs from Kleio, and if it outgrows it, it will know exactly which question the next tool has to answer.
Where the depth starts paying for itself
Three signals, and they tend to arrive together. Shipping stops being one number, because zones, weights and split parcels move the cost per order by more than the margin can absorb. Supplier prices start moving often enough that history matters. And the questions get finer: not whether the month made money, but whether the products earn, whether the orders earn, and whether the customers earn, which is what a contribution ladder answers line by line, with profit per SKU, returns economics and repeat purchase rates by cohort on the Insights tabs beside it. nouz is Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, flat, with a full backfill of the store's entire order history on every plan, five stores and five seats on Pro, ten stores and unlimited seats on Scale, and a dedicated account manager on both.
The break-even calculator is a quick way to see whether that depth is worth buying: put your own contribution per order against your fixed costs, and the answer usually makes the software decision obvious in either direction. What each plan includes is set out under nouz's flat pricing.
How the comparison was made
Kleio's price comes from its own public site and carries the date it was checked. Feature claims come from what Kleio publishes, nothing is scored out of ten, and no rating was invented for either tool. Vendors improve and dates age, so Kleio's own pricing page is the authority on its numbers, and the nouz figures above interpolate from the same plan data the checkout charges from.
If you are weighing more than two tools, the comparison of the best Shopify profit tracking apps uses the same method, and the other affordable end of the category is covered in Bloom alternatives.