TrueProfit and BeProfit both price by orders: TrueProfit in small tiers with a capped fee for every order past each, BeProfit in larger blocks, one shop each, with unlimited orders on Plus. Plus is the lower bill from 4.201 orders a month. Below that TrueProfit costs no more, except from 347 to 450 orders and from 796 to 900.
TrueProfit and BeProfit both price Shopify profit tracking by order volume, and they are more different than the shared category suggests. TrueProfit is a Shopify profit tracker that prices in tight order bands with a fee for every order past the band. BeProfit is a multichannel tracker that prices in larger order blocks, one shop each, and reserves several shops for its top plan.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026. Where either tool is the better fit for a store, this page says so plainly.
In short
- TrueProfit publishes $35, $60, $100 and $200 tiers covering 300, 600, 1.500 and 3.500 orders, with a fee for every order above each and a monthly cap on it (checked 1 Oct 2026).
- BeProfit publishes $49, $99 and $149 plans covering 450, 900 and 1.700 orders on one shop, and Plus at $249 with unlimited orders and shops.
- Both keep the P&L report off their entry plan, TrueProfit starting it at $60 and BeProfit at $99, and each gates more above that: TrueProfit attribution, BeProfit LTV cohorts, UTM attribution and several shops.
- The axis that decides between them is not features, it is which order-volume mechanic hurts your store less.
The two pricing mechanics, plainly
TrueProfit's structure is a small base plus a fee per order: exceed the band and each additional order is charged, from $0,30 on the entry plan down to $0,07 on the largest, with a cap on the monthly total. It is granular: a growing store sees its bill move with every order above the band, until the tier's cap.
BeProfit's structure is larger blocks: each plan covers a set number of orders a month on one shop, and Plus at $249 removes the order question entirely, with unlimited orders and shops and no extra fee. TrueProfit's pricing explained and BeProfit's pricing explained set out each plan at four volumes.
| Feature | TrueProfit | BeProfit |
|---|---|---|
| Entry | $35 for 300 orders | $49 for 450 orders |
| Second tier | $60 for 600 | $99 for 900 |
| Third tier | $100 for 1.500 | $149 for 1.700 |
| Top tier | $200 for 3.500 | $249, unlimited orders |
| Beyond the tier's orders | a fee per order, capped per tier | the next plan; Plus has no limit |
| Several stores | a plan per store, one combined view | Plus only |
Which one suits which store
At each of TrueProfit's own tier sizes, 300, 600, 1.500 and 3.500 orders a month, TrueProfit is the cheaper of the two, and its fee prices a busy month order by order, up to each tier's cap. Between those sizes the two alternate: BeProfit's Basic is cheaper from 347 to 450 orders a month and its Pro from 796 to 900, where TrueProfit's fees for the extra orders have passed the price of a BeProfit block that still covers the volume. From 4.201 orders a month BeProfit's Plus, with unlimited orders and no extra fee, costs less than any TrueProfit configuration, at that volume and every one above it, and a store that wants no order count on its bill at all has that there. The profit tracker cost calculator draws both curves at your own volume, beside every other tool.
Multichannel sellers are BeProfit's genuine strength. If Amazon or WooCommerce sit beside Shopify and you want them in one profit view, BeProfit connects all three in one dashboard; nouz is built for Shopify only, so a multichannel view is BeProfit's job rather than ours. Phone-first stores are TrueProfit's: its free mobile app and spend sync from twelve marketing platforms are built for the merchant who checks profit through the day. Both vendors' dedicated pages, TrueProfit alternatives and BeProfit alternatives, go into the individual trade-offs further.
What neither mechanic solves
Both price on the thing your business is trying to increase: TrueProfit through a fee per order above each tier, BeProfit through plans sized by monthly orders, and neither structure lets a merchant answer what analytics will cost next year without forecasting their own order count first.
nouz draws that line once rather than continuously: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month; past that a store moves to Pro, and Pro and Scale have no order limit at all, so a good quarter never raises the bill again. No plan charges per order or bills overage, and every plan carries every feature: the full 34-line statement, all four cost engines, the Insights tabs, the Forecast page, every export and a first sync that backfills the store's entire order history. What each plan includes sits under nouz's pricing.
Where the depth question comes in
Volume pricing is the loudest difference and rarely the most consequential one. For a European store the questions that decide daily usefulness are whether VAT is handled the way a merchant reads their own shop, whether fulfilment is priced as per-parcel logistics rather than as one shipping average, and whether each cost is kept with the date it took effect.
nouz is built on exactly those three axes: VAT on its own line with every revenue line above it VAT-inclusive, logistics priced per parcel across five components including packaging EPR fees per destination country and material, and effective-dated rules on every cost type, where a new cost closes the old one the day before and backdating re-prices only from its own date. TrueProfit has gone a different way on the third: its April 2026 cost page keeps the latest cost per product, and since its changelog v9.37 (26 May 2026) a changed cost applies to new orders only, with past orders recalculated by product and date range since v9.49 (24 Aug 2026). BeProfit's listing does not describe how a cost change treats past months, which is worth asking in a trial. A store with one carrier, one market and simple costs will not feel any of it; a store shipping heavy goods into several EU markets feels all three within a week.
How the comparison was made
Prices come from TrueProfit's pricing page and BeProfit's Shopify App Store listing, dated, and feature claims from what each vendor publishes rather than from testing their products; nothing is scored out of ten and no review figure is quoted. What a comparison cannot show is what either shipped last week, or how their support feels at two in the morning, which are the things a fourteen-day trial answers better than any page.
If you are weighing more than these two, the comparison of the best Shopify profit tracking apps uses the same method and the same dating discipline, with eleven tools priced at four volumes.