TrueProfit and BeProfit are the two names that come up most often when a Shopify merchant starts looking for profit tracking, and they are more different than the shared category suggests. TrueProfit is a single-platform Shopify specialist that prices in tight order bands with per-order overage on top. BeProfit is a multi-platform tracker that prices in larger order blocks and reserves multi-store for its top tier. This page is written by nouz, which competes with both, so read it accordingly: every figure below was checked 1 Sep 2026 on the vendors' own published pricing, and where either is the better fit it says so plainly.
- TrueProfit publishes $35, $60, $100 and $200 tiers covering 300, 600, 1.500 and 3.500 orders, with per-order overage above each and a monthly surcharge cap.
- BeProfit publishes $49, $99, $149 and $249 tiers covering 450, 900 and 1.700 orders, with the top tier unlimited on orders and shops.
- Both put the same feature behind a tier at some point: TrueProfit gates product analytics and attribution, BeProfit gates multi-shop.
- The axis that decides between them is not features, it is which order-volume mechanic hurts your store less.
The two pricing mechanics, plainly
TrueProfit's structure is a small base plus an overage: exceed the band and each additional order carries a fee, falling from thirty cents on the entry plan to seven on the largest, with a cap on the monthly surcharge. It is granular, which means a growing store sees its bill move continuously rather than in steps.
BeProfit's structure is a larger block with no per-order charge inside it, so the bill is flat until the band is exceeded and then steps to the next tier. It is more predictable within a band and jumps harder between them, and the top tier removes the order question entirely at $249 a month.
| TrueProfit | BeProfit | |
|---|---|---|
| Entry | $35 for 300 orders | $49 for 450 orders |
| Second tier | $60 for 600 | $99 for 900 |
| Third tier | $100 for 1.500 | $149 for 1.700 |
| Top published tier | $200 for 3.500 | $249, unlimited orders |
| Above the band | per-order overage, capped | step to the next tier |
| Multi-store | not the pitch | top tier only |
Which one suits which store
A single Shopify store with steady volume inside a band will usually find TrueProfit cheaper, and the granular overage means an occasional busy month costs a little rather than promoting you a tier for the year. A store whose volume swings hard, or one that hates a variable bill, may prefer BeProfit's blocks precisely because they do not move.
Multi-platform sellers are BeProfit's genuine strength. If Amazon or WooCommerce sit beside Shopify and you want them in one profit view, that is a real requirement most of this category does not serve, nouz included. Both vendors' dedicated pages, TrueProfit alternatives and BeProfit alternatives, go into the individual trade-offs further.
What neither mechanic solves
Both price on the thing your business is trying to increase. A good quarter raises the bill in one case continuously and in the other in a step, and neither structure lets a merchant answer what analytics will cost next year without forecasting their own order count first.
That is the axis nouz chose differently: Base 69 euro, Pro 99 euro and Scale 249 euro a month, net, flat, with no order tiers and no overage, and stores and seats as the only thing that varies. What each plan includes sits under nouz's flat pricing, which is the honest place to check rather than taking a competitor's word for it.
Where the depth question comes in
Volume pricing is the loudest difference and rarely the most consequential one. For a European store the questions that decide daily usefulness are whether VAT is handled the way a merchant reads their own shop, whether fulfilment is priced per-parcel logistics rather than as one shipping average, and whether a cost change prices the orders that followed it rather than the whole history.
Those are the axes we built on, and they are worth checking against your own operation rather than against a feature list. A store with one carrier, one market and simple costs will not feel any of it; a store shipping heavy goods into several EU markets feels all three within a week.
How we compared, and what this cannot tell you
Prices come from each vendor's own published pricing, dated. Feature claims come from what each vendor publishes rather than from our testing of their products, nothing is scored out of ten, and nouz's presence here is disclosed rather than smuggled in as a third column. What this page cannot tell you is what either shipped last week, or how their support feels at two in the morning, which are the things a fourteen-day trial answers better than any comparison.
If you are weighing more than these two, the seven-way comparison of the best Shopify profit tracking apps uses the same method and the same dating discipline.