The best TrueProfit alternatives depend on what you are leaving: Bloom and SimplyCost for a lower bill, Kleio for every feature at one price per store, BeProfit for Amazon and WooCommerce, Lifetimely for lifetime value, and nouz for a 34-line daily P&L with every cost type dated and no order limit on Pro and Scale.
The stores searching for a TrueProfit alternative are usually reacting to something structural rather than to the product: a bill that climbs with every good month, a plan needed for every store, or, since April 2026, a cost page that keeps only the latest cost per product. The alternatives split cleanly: lower bills (Bloom, SimplyCost), one flat monthly price per store (Kleio), multichannel breadth (BeProfit), customer economics (Lifetimely), and a deep daily P&L (nouz, built for EU and DACH Shopify stores, with every cost type dated and no order limit on Pro and Scale).
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026. If you have already decided, switching without losing your history is the practical guide.
In short
- TrueProfit is order-tiered: $35 to $200 a month plus a fee for every order past each tier, capped between $300 and $1.000 a month (checked 1 Oct 2026). Success raises the bill by design, up to the cap.
- Its strengths: real-time numbers, spend synced from twelve marketing platforms, a free mobile app, customer lifetime value on every plan, an MCP connector, and marketing attribution on Enterprise.
- nouz carries every feature on every plan and charges nothing per order: Base covers up to 500 orders a month, and Pro and Scale have no order limit. The entire order history is backfilled on the first sync, and every cost is a dated rule: a new cost closes the old one the day before, and backdating re-prices only from that date.
- On cost history the two now differ in kind: TrueProfit keeps the current cost per product and recalculates past orders on request, while nouz keeps a dated rule for every cost type.
Why stores go looking in the first place
The first reason is the pricing curve: $35 for 300 orders is a friendly start, but the same store at 5.000 orders is paying $305, and at 50.000 even the cheapest plan with a P&L report, Advanced, has run into its cap at $560 a month, or $1.200 on Enterprise with attribution, which turns a tool subscription into a real line on the P&L it reports. The second is several stores: each store needs its own TrueProfit plan, so per-store tooling multiplies.
The third arrived in April 2026, when TrueProfit moved its stores to a new cost of goods page. Its help centre's migration notice says it plainly:
In the new COGS experience, Historical COGS is no longer available. TrueProfit help centre, "Action needed: COGS page upgrade & migration notice", 16 Apr 2026, checked 1 Oct 2026
Two releases then settled how changes behave. Since version 9.37, on 26 May 2026, a changed cost applies to new orders only, so a closed month stays put unless the merchant recalculates it; since version 9.49, on 24 Aug 2026, that recalculation can be limited to chosen products and a date range. The history now lives on the orders, and the cost page shows the latest value. For a merchant who wants to read, edit or hand over a list of what each cost was and when, that is the gap.
What TrueProfit does well
TrueProfit pairs its real-time dashboard with a free mobile app for iOS and Android, and for stores that live on their phone during launch days that matters. Its spend sync covers twelve marketing platforms, Meta, Google and TikTok among them, through Microsoft, Snapchat, Pinterest, X, Amazon and AppLovin. nouz syncs the first three and takes every other source as manual spend or a CSV import, so the marketing line is complete either way, but the automation stops at the big three. TrueProfit's lifetime value views sit on every plan and its MCP connector lets ChatGPT or Claude read the numbers. Those are facts about fit, and the choose-when list below is built on them.
The best TrueProfit alternatives, compared
| Feature | How it prices | At 1.000 orders | At 5.000 orders | Cost history |
|---|---|---|---|---|
| TrueProfit | order tiers, a fee per order past each | $100 | $305 | current cost per product; past orders recalculated on request |
| nouz | per plan; Pro and Scale with no order limit | $115 on Pro | $115 on Pro | every cost type dated |
| Lifetimely | free up to 50 orders, then order tiers | $149 | $299 | product costs with start and end dates |
| BeProfit | order tiers, one shop each below Plus | $149 | $249 | not described on its listing |
| Bloom | plans by features, unlimited orders | $20 to $80 | $20 to $80 | product costs by date range |
| Kleio | one plan per store | $29 | $29 | start and end dates on cost rules |
| Profit Calc | order tiers | $79 | $249 | not described on its listing |
| SimplyCost | two plans by orders | $29,99 | $29,99 | not described on its listing |
| ProfitOne | order tiers | $35 | $199 | not described on its listing |
The alternatives, one by one
nouz, for a deeper statement. A 34-line daily P&L with CM1, CM2 and CM3, VAT on its own line, logistics priced per parcel, every cost type dated, a Forecast page and margin targets, on plans priced per plan rather than per order. nouz vs TrueProfit goes through the two side by side.
Lifetimely, for lifetime value. Free up to 50 orders a month, then order tiers from $49, with predictive LTV, an AI Profit Agent and product costs that take start and end dates.
BeProfit, for Amazon and WooCommerce beside Shopify. Order tiers from $49 on one shop each, and Plus at $249 with unlimited orders, shops and platforms.
Bloom, for a low bill. $20 to $80 a month with unlimited orders, product costs by date range, and attribution on its top plan.
Kleio, for one price. $29 a month per store, every feature, unlimited users, and cost rules with start and end dates.
Profit Calc, SimplyCost and ProfitOne, for order tiers at lower prices: Profit Calc from $39 with currency conversion on every plan, SimplyCost at $9,99 for up to 600 orders and $29,99 beyond, and ProfitOne from $15, with EU VAT profiles from its second plan.
TrueProfit vs nouz, where it actually differs
| Feature | TrueProfit | nouz |
|---|---|---|
| Pricing model | $35 to $200 by order tier, plus a fee per order past each, capped | per plan: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249); Base covers up to 500 orders a month, and Pro and Scale have no order limit |
| At 5.000 orders | $305 on Enterprise | $115 on Pro |
| At 50.000 orders | $560 on Advanced with the P&L report | $115 on Pro, unchanged |
| Cost changes | the current cost per product; past orders recalculated on request, by product and date range | dated rules on every cost type; a new cost closes the old one the day before, and backdating re-prices only from its date |
| Refund timing | net profit view | refund-day recognition; return processing costed on the same day |
| EU specifics | general purpose | VAT on its own line, DACH formats, store timezone, packaging EPR per parcel |
| Forecast | not on its plan list | up to twelve months ahead, this one included: profit, with What if and goals |
| LTV and cohorts | LTV views on every plan | cohort LTV in revenue and contribution terms, CAC payback verdict, LTV by first product |
| Attribution | marketing attribution on Enterprise | blended MER, POAS and CAC by design; no pixel |
| Mobile app | yes, iOS and Android | web app plus the daily profit email and custom reports |
Two rows deserve prose. The cost-change row is where the two now differ in kind. TrueProfit's history lives on the orders: a changed cost applies to new orders, and past ones are recalculated when the merchant asks. nouz gets to a stable history through effective dating on every cost type, from goods and the five logistics components to payment fees and overhead: a new cost closes the previous rule the day before it takes effect, each order is priced by the rule valid on its own date, and backdating re-prices only from the chosen date forward. And the pricing rows are the same fact seen twice: per-order pricing is cheapest while a store is small and grows more expensive with every order after that, up to its cap, while a plan price does the opposite, which is not a criticism of either model, just the trade each one is. TrueProfit's pricing explained prices every tier at four volumes.
What a table cannot hold
In prose: the nouz P&L is 34 lines from GMV to EBITDA with CM1, CM2 and CM3 in between, viewable by day, week, month, year or any custom range, with comparison columns for the previous period and margin targets that mark each column. Seven lines expand into their parts: discount codes by code, returns by product, net orders by customer type, logistics by component, transaction costs by gateway, marketing by platform and overhead by cost. Costs come from four engines: per-variant product costs, prefilled from Shopify's cost per item where it is set and entered or edited per variant in nouz, with dated history; logistics with a rate card by zones you define and by weight or parcel size, pick and pack, packaging, return processing on the refund date and packaging EPR fees per destination country and material; transaction fee rules per gateway with a catch-all, and Shopify Payments fees as Shopify reports them; and overhead, recurring or one-off, prorated per day. Insights add profit per product down to EBITDA with breakeven ROAS and CAC, marketing with the break-even MER, returns economics, customer cohorts with repeat purchase rates, LTV with right-censored horizons and a reorder planner that says what to order and by when, and the Forecast page projects profit with What if and goals. All of it is on every plan; Pro covers up to 5 stores and up to 5 team members, Scale up to 10 stores and unlimited team members, and both include an account manager. Out of scope, on purpose: attribution and a pixel, channels beyond Shopify, and adding up stores in different currencies. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
Choose TrueProfit, choose nouz
Choose TrueProfit when
you want live numbers on a phone, connectors beyond Meta, Google and TikTok, an MCP connector, and your volume sits comfortably inside a tier.
Choose nouz when
you sell in the EU, your costs have structure (zones, weight or size prices, changing supplier and carrier prices, packaging fees), you want cohort LTV measured in margin rather than in revenue, every cost kept as a dated rule, and a bill that stays put on Pro and Scale however many orders you take.
Choose TrueProfit's Enterprise tier when
attribution in the same tool is the requirement. nouz measures marketing blended, with no attribution and no pixel.
Switching, and what to test in the trial
Switching costs in this niche are lower than they feel: the orders live in Shopify, and nouz pulls the entire order history on the first sync. The real asset is your cost data, so write down each supplier and carrier change you know about, with the day it took effect, before you cancel anything; in nouz each one is entered with that date, and the statement prices every order by the cost valid on its own day. Then run both tools on the same store for a week and compare one specific day three ways. First, does yesterday's profit match, and if not, which cost explains the gap? Second, refund an old order and watch which month it lands in. Third, enter a supplier increase that took effect three weeks ago: TrueProfit uses the new cost for new orders and re-applies it to the past three weeks when you recalculate that product and date range; nouz takes it as a new rule dated three weeks back, closes the old one the day before and re-prices from that date. That third check is the one a contribution margin calculator cannot do for you, because it is not about arithmetic, it is about time.
Prices move; the dates stay
TrueProfit ships improvements like everyone else, and its pricing page, not this one, is the source of truth for its numbers, which is why every figure here carries the day it was checked. The nouz side is one sentence: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249), every feature on every plan, a 14-day trial, and every plan starting on a full backfill of the store's entire history. What each plan includes sits under nouz's pricing, and the profit tracker cost calculator puts every tool on this page at your own volume. If you came from a comparison of several tools at once, the best Shopify profit tracking apps covers the whole field and BeProfit alternatives covers the multichannel tracker the same way.