TrueProfit has four plans, checked 6 Nov 2026: Basic at $35 for 300 orders a month, Advanced at $60 for 600, Ultimate at $100 for 1.500 and Enterprise at $200 for 3.500. Each charges $0,30 down to $0,07 for every order past its tier, capped monthly. The P&L report starts on Advanced. At 5.000 orders the cheapest is $305.
TrueProfit has four plans, checked 6 Nov 2026: Basic at $35 for 300 orders a month, Advanced at $60 for 600, Ultimate at $100 for 1.500 and Enterprise at $200 for 3.500. Past its tier each plan charges a fee for every order, $0,30 on Basic down to $0,07 on Enterprise, until a monthly cap. The P&L report starts on Advanced, and there is no free plan and no yearly plan. That makes the real price a calculation rather than a figure on a card, so this page does it at eight volumes between 100 and 7.000 orders; the profit tracker cost calculator does it at your own volume for every tool at once, and nouz vs TrueProfit sets the two side by side.
nouz is one of the tools compared here; competitor prices were read on 6 Nov 2026.
In short
- What changed, 6 Nov 2026: re-read on TrueProfit's pricing page and App Store listing; no plan, price, order limit, per-order fee or cap has changed since the read of 30 Oct 2026.
- What changed, 30 Oct and 21 Oct 2026: re-read; nothing had changed since the first read of 1 Oct 2026.
- Not a price, but part of what a plan buys: since April 2026 TrueProfit's cost page keeps one current cost per product, and a help article of 27 Aug 2026 says a changed cost applies to new orders unless past ones are recalculated for a chosen date range.
What TrueProfit costs at 300, 500, 1.500, 3.000 and 7.000 orders
Orders a month
| Tool | 300 orders a month | 500 orders a month | 1.500 orders a month | 3.000 orders a month | 7.000 orders a month |
|---|---|---|---|---|---|
| nouz, cheapest plan that covers it | $55 (Base) | $55 (Base) | $115 (Pro) | $115 (Pro) | $115 (Pro) |
| TrueProfit, cheapest | $35 on Basic | $60 on Advanced | $100 on Ultimate | $200 on Enterprise | $335 on Basic |
| TrueProfit with the P&L report | $60 on Advanced | $60 on Advanced | $100 on Ultimate | $200 on Enterprise | $445 on Enterprise |
Read across, TrueProfit's bill follows the store twice: once when it crosses into a larger tier, and once for every order past the tier it is on. At 300 orders Basic covers the month at $35, without the P&L report. At 3.000 orders Enterprise at $200 is the cheapest plan before any fee. At 7.000 orders the cheapest bill is $335 on Basic, because Basic has reached its cap; with the P&L report it is $445 on Enterprise. nouz's bill, by contrast, stops moving once a store is past Base, because Base covers up to 500 orders a month, and Pro and Scale have no order limit.
TrueProfit's four plans
| Plan | A month | Orders included | Each order past it | Most it adds |
|---|---|---|---|---|
| Basic | $35 | 300 | $0,30 | $300 |
| Advanced | $60 | 600 | $0,20 | $500 |
| Ultimate | $100 | 1.500 | $0,10 | $700 |
| Enterprise | $200 | 3.500 | $0,07 | $1.000 |
What each plan adds, as TrueProfit's listing and the plan table on its own site describe it:
- Basic, $35: the real-time profit dashboard, customer lifetime value, product costs by quantity, shipping costs by weight and custom costs, with 3 team members and one account per marketing channel.
- Advanced, $60: adds product analytics, the P&L report, bundling insights, Shopify Shipping sync and a customisable email report, with 5 team members.
- Ultimate, $100: adds custom rules for ad sync and unlimited cost of goods zones, with 10 team members.
- Enterprise, $200: adds marketing attribution, unlimited team members, prioritised support and, in the plan table, its MCP connector for AI assistants.
- On every plan: the all-store view, data export, unlimited historical data, the taxes paid and the mobile app.
Each plan at 100, 500, 1.000 and 5.000 orders
Because every plan can run past its tier, each one has a price at each of these volumes, and the cheapest plan changes as the store grows. The table prices all four at each volume, the fee for the extra orders included, under the cheapest nouz plan for the same volume.
Orders a month
| Plan | 100 orders a month | 500 orders a month | 1.000 orders a month | 5.000 orders a month |
|---|---|---|---|---|
| nouz, cheapest plan that covers it | $55 (Base) | $55 (Base) | $115 (Pro) | $115 (Pro) |
| TrueProfit Basic, $35 | $35 | $95 | $245 | $335 |
| TrueProfit Advanced, $60 | $60 | $60 | $140 | $560 |
| TrueProfit Ultimate, $100 | $100 | $100 | $100 | $450 |
| TrueProfit Enterprise, $200 | $200 | $200 | $200 | $305 |
| TrueProfit, cheapest | $35 on Basic | $60 on Advanced | $100 on Ultimate | $305 on Enterprise |
| TrueProfit with the P&L report | $60 on Advanced | $60 on Advanced | $100 on Ultimate | $305 on Enterprise |
Read across, the table has four lessons. At 100 orders Basic is the lowest bill, $35, for a store that can do without the P&L report; with it, Advanced at $60. At 500 orders Basic would cost $95 with its fees, so Advanced is the lower bill and carries the report. At 1.000 orders Ultimate at $100 beats Advanced, which would cost $140. And at 5.000 orders the cheapest is Enterprise plus $105 of fees, $305 in all.
Where the fees stop
Every plan's fees stop at its cap. Basic reaches its cap at 1.300 orders a month, Advanced at 3.100, Ultimate at 8.500 and Enterprise at 17.786. Past those volumes the bills stop climbing: Basic at $335 a month, Advanced at $560, Ultimate at $800 and Enterprise at $1.200.
That gives the pricing an unusual shape at high volume. At 10.000 orders a month the cheapest TrueProfit configuration is $335 on Basic, at its cap and without the P&L report; with the report it is $560 on Advanced. For a store planning its tools a year ahead, the right volume to price is next year's, and the right plan is the one with the features you will use, not the one the table happens to make cheapest. One other tracker sells the same shape: Profitario's per-order fees and caps are TrueProfit's own past 300, 600 and 1.500 orders, on tiers priced $30 and $55 where TrueProfit's are $35 and $60; nouz vs Profitario sets that ladder beside a plan price.
Which TrueProfit plan is cheapest at which volume
Each tier's fees eventually cost more than the next tier's price, so the cheapest plan changes at points that are not the tier sizes. Priced order by order, the cheapest plan for each range of monthly orders is:
- From 1 to 383 orders a month: Basic, $35 plus its per-order fee, at most $335.
- From 384 to 800 orders a month: Advanced, $60 plus its per-order fee, at most $560.
- From 801 to 2.500 orders a month: Ultimate, $100 plus its per-order fee, at most $800.
- From 2.501 to 5.428 orders a month: Enterprise, $200 plus its per-order fee, at most $1.200.
- From 5.429 orders a month upward: Basic, $35 plus its per-order fee, at most $335.
Keep only the plans with the P&L report and the runs change:
- From 1 to 800 orders a month: Advanced, $60 plus its per-order fee, at most $560.
- From 801 to 2.500 orders a month: Ultimate, $100 plus its per-order fee, at most $800.
- From 2.501 to 8.642 orders a month: Enterprise, $200 plus its per-order fee, at most $1.200.
- From 8.643 orders a month upward: Advanced, $60 plus its per-order fee, at most $560.
Features can outweigh the arithmetic: marketing attribution and unlimited team members are on Enterprise only, so a store that needs them is on Enterprise whatever its volume. TrueProfit vs BeProfit sets these tiers against a tracker that charges no fee per order.
Stores, trials and billing
Each store needs its own TrueProfit plan, according to the answers on TrueProfit's own site, and the stores can then be viewed one at a time or together; it mentions a special discount for more than five stores without stating its size. Every plan starts with a 14-day free trial. There is no free plan, and the site says there is no yearly plan. Charges are in US dollars every 30 days, and a change of plan is charged only for the days left in the period. A tracker's subscription, whichever you choose, is one of your fixed costs, and on a profit and loss statement it belongs with overhead, spread across the days it covers.
How nouz compares
nouz prices per plan rather than per order: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit, every plan carries every feature, and there is no fee per order. At the explainer's four volumes the two set out like this: at 100 orders, TrueProfit $35 on Basic, or $60 on Advanced with the P&L report, nouz $55 on Base; at 500, $60 on Advanced against $55 on Base; at 1.000, $100 on Ultimate against $115 on Pro; at 5.000, $305 on Enterprise against $115 on Pro.
The price is only half of that comparison. TrueProfit brings a mobile app, ad spend from many platforms and attribution on Enterprise. nouz brings a 34-line daily P&L from GMV to EBITDA with CM1, CM2 and CM3, VAT on a line of its own, logistics priced per parcel, every cost type kept at its own date and a Forecast page, all on every plan; the case for EU stores is on the Shopify profit tracker for EU stores page.
That last point is where TrueProfit changed in 2026: its cost page keeps one current cost per product, and nouz keeps every cost as a dated rule. TrueProfit alternatives maps the rest of the field by need, switching from TrueProfit sets out how to move without losing your cost history, BeProfit pricing and Lifetimely pricing price the two other order-tiered trackers the same way, and the comparison hub lets you compare every tool on one page.
How these prices were read
TrueProfit's plans, fees, caps and plan contents were checked 6 Nov 2026 on its pricing page and its Shopify App Store listing, and the note on stores on its own site. Prices change, so the vendor's page is the authority on any day after this one. nouz's figures are read from the plans it bills, set out under nouz's pricing, and the wider market is priced the same way in the best Shopify profit tracker apps.