What does Where the price goes show on a variant's page?

It splits the price of one piece into the parts it goes to. You find it on a variant's page, beside the Unit cost field, under the title Where the price goes. A bar shows three parts: VAT, Unit cost and Margin. The sales price stands at the right of the title, like €59,50 a unit, and each part has its amount and its share below the bar.

Every share is of the net price, the price without VAT. So the unit cost and the margin always add up to 100% of it, and VAT reads as a share of the same net price. An example: a sales price of €59,50 with 19% VAT inside has a net price of €50,00, and the VAT is €9,50. With a unit cost of €30,00, the unit cost is 60,0% of the net price and the margin is €20,00, which is 40,0%.

The bar follows what you type, before you save. So you can see at once what a new supplier price does to your margin. If the cost is above the net price, the unit cost fills the bar, the loss shows in red, and a line says the unit sells at a loss. Without a unit cost, the Unit cost part reads not set yet, and the Margin part says it needs a unit cost.

Before your store's first sale, the VAT is not known, so the VAT and the margin read a dash and a line says the VAT in the price is known after your first sale. If your shop's prices exclude tax, no VAT is taken out of the price, and the VAT part says the price is excl. tax.

The same margin is in the summary at the top of the page, and in the Margin per unit column of the list. The compare-at price and the price reduction are in the From Shopify section below.