36 answers

Reading your P&L

What the Overview and the P&L show, what each line means, and why a number moved.

  1. 01What are CM1, CM2 and CM3?They are three steps of profit, each after one more kind of cost.
  2. 02What does each line of the P&L mean?Your P&L has 34 lines, and you read it from top to bottom.
  3. 03How do I compare two periods?Use the Total view of the P&L, the view it opens on.
  4. 04What do the Daily, Weekly, Monthly and Yearly views show?They split your date range into columns: one per day, week, month or year.
  5. 05Can I pick any date range I want?Yes. Open the range picker at the top of the P&L and pick any first and last day.
  6. 06What does the chart at the top of the P&L show?It shows five lines for your date range, one point per day: Net Revenue, CM1, CM2, CM3 and EBITDA.
  7. 07What do Expand all and Collapse all do on the P&L?They open or close every fold of your P&L at once.
  8. 08Which lines can I expand, and what is inside?Seven lines can open to show what is inside them.
  9. 09What is Remaining overhead on the P&L?Remaining overhead is all the overhead costs that are not named above it, added together.
  10. 10What do margin targets and the coloured chips mean?Margin targets are two limits you set for each margin, and the chips show where you stand.
  11. 11Can I see several stores added up?Yes, on Pro and Scale, if the stores sell in the same currency.
  12. 12What does the Overview show?The Overview shows how your store is doing today and this month.
  13. 13What does Profit today, so far mean?It is how much your store has earned today, after every cost.
  14. 14What does This month pays for itself show?It shows the day this month's sales paid for all of this month's fixed costs.
  15. 15How should I read the margin waterfall?Read it from top to bottom, as four questions.
  16. 16What do the data health flags mean?They are warnings about gaps in your data.
  17. 17What does the Overview show after Sync now?It shows a card of what came in since your last sync.
  18. 18Which day does a refund belong to?A refund belongs to the day it happened, not to the day of the order.
  19. 19How is VAT handled?Everything down to the Taxes line includes VAT.
  20. 20My prices exclude tax. How does nouz read them?nouz adds the tax Shopify charged to each line of the order.
  21. 21Why is every percentage against net revenue?So that the percentages can be compared and added up.
  22. 22Why are there two average order values?Because one shows what customers paid per order, and the other shows what each order left you.
  23. 23Why does nouz say my CM1 is overstated?Because something you sold has no unit cost.
  24. 24One day shows a negative margin. Is that a bug?Usually not. A quiet day still carries its share of your fixed costs.
  25. 25Why does my P&L differ from Shopify's numbers?Because Shopify's sales reports show what customers paid, while your P&L shows what your business kept.
  26. 26What is in the daily profit email?Every day, after the nightly sync and at the hour you choose, nouz emails you yesterday's profit.
  27. 27Can I export the statement itself?Yes. Go to Settings, then Data export, and pick P&L statement.
  28. 28Why does the export ask about number format?Because Excel in German and most other tools read a CSV file in opposite ways.
  29. 29Why do numbers look like 1.234,56?Because nouz writes numbers the way Germany, Austria and most of Europe do.
  30. 30What is on each Insights tab?Insights has eleven tabs, and each tab answers one question about your store.
  31. 31How does the product profitability view work?It shows your P&L for each product, so you can rank products by what they keep, not by what they sell.
  32. 32How do I know whether my ads pay?Check three numbers against the limits your own margins set.
  33. 33What do repeat purchase, order cadence and purchase journeys show?They show how your customers come back.
  34. 34How do I read the LTV tab?Read it from the top down.
  35. 35What do Customer value over time and the Cohort table show?They show how much a customer is worth as the months go by.
  36. 36What do LTV by first product, promotion and country show?They group your customers by how they started, and show which groups are worth more.

Not here? Write to us and a person who knows the product will answer.

support@nouz.co

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