12 answers

Insights, card by card

What every card, figure and column on the Insights tabs means, in plain words.

  1. 01What does each card on the Revenue tab mean, from GMV to sessions?The Revenue tab shows how much you sold and how much of it you kept.
  2. 02What does each card on the Products tab mean, from CM1 to loss-makers?The Products tab shows which products really make you money, after their costs.
  3. 03What does each card on the Inventory tab mean?The Inventory tab answers two questions.
  4. 04How does the reorder planner decide what to order, with stock on its way?The reorder planner tells you, for every variant, when it runs out, the last day to reorder and how many units to order.
  5. 05What does each card on the Marketing tab mean, from ad spend to POAS?The Marketing tab shows what your marketing cost and whether it paid off.
  6. 06What does each card on the Returns tab mean, from refunds to chargebacks?The Returns tab shows what refunds and returns really cost you.
  7. 07What does each card on the Customers tab mean?The Customers tab shows who buys from you, new or returning customers, and whether winning a new one pays.
  8. 08How do I add, hide and sort columns in a table?Click the Columns button above the table, then click a column's name to show it or hide it.
  9. 09What does each card on the COGS tab mean, from unit costs to Selling blind?The COGS tab shows what the products you sold cost you, and how changes to those costs moved your margin.
  10. 10What do Outbound per order and the other cards on the Logistics tab mean?The Logistics tab shows what it costs to get your orders to customers, and to take returns back.
  11. 11What does each card on the Transaction fees tab mean?The Transaction fees tab shows what you pay to take payments.
  12. 12What does each card on the Overhead tab mean?The Overhead tab shows your fixed costs: what they are, how they change, and when your sales pay for them.

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