How do What if scenarios work?

A What if scenario is your forecast with your changes applied, so you see what a decision does to net revenue, CM3 and EBITDA before you make it. Move a lever and every month ahead is recalculated with the same P&L formulas. Nothing in it touches your costs, your rules or your history, and the days already booked this month never move.

The levers cover demand, prices and costs: orders against last year and average order value; ad spend for all platforms at once or for Meta and Google separately, a TikTok budget per month, and how much net revenue each extra euro of ads brings, a figure you set because nouz does not attribute sales to ads; prices, extra discounts and the return rate; product costs, shipping and fulfilment, and payment fees; and new fixed costs or one-offs, such as a hire or a photoshoot. The percentage changes apply within the months you pick, and fixed costs and one-offs carry months of their own.

An owner or admin can save a scenario under a name, and the list shows what each one does to EBITDA against your forecast; an Analyst can try every lever but not save. A saved scenario keeps only what you changed, so a lever you left alone keeps following the forecast as new orders come in.

With an EBITDA goal set for every month ahead, Match my EBITDA goal finds the change in ad spend that reaches it at your return per euro, or tells you that ads alone will not.