Line 12
VAT left in the price
At 19% the tax is 16,0% of everything a customer pays. Leave it in and the order above reads 56,0% instead of 47,7%: the tax office’s money counted as margin.
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Free calculator
Shopify profit margin calculator
Your Shopify profit margin is what an order leaves after VAT, the products, shipping and the payment fee, as a share of the price without VAT. Enter four figures and see both at once: a €59,90 order paid with Shopify Payments on Basic leaves €23,99, a 47,7% margin.
Profit per order
€23,99
of a €59,90 order
Profit margin
47,7%
of the price without VAT
23Payment fee
€1,45
Shopify Payments
With VAT left in
56,0%
what a US-built calculator shows
One order
2% + €0,25 on Basic, Shopify’s published euro rate, checked 30 Oct 2026.
Counting 19% VAT, no returns, no ad cost.
↑ ↓ to nudge, Shift for ten. Commas or dots both work.
Where the order goes
Price paid€59,90
10Returns−€0,00
12VAT−€9,56
14Net revenue€50,34
17Products−€18,5036,8%
19CM1€31,8463,2%
21Shipping and packing−€6,4012,7%
23Payment fee−€1,452,9%
25CM2€23,9947,7%
27Ads−€0,000,0%
29Profit per order, CM3€23,9947,7%
€9,56 of what the customer paid is VAT, so the margin is measured on the €50,34 that is yours. Leave the VAT in, as calculators built for US sales tax do, and the same order reads 56,0% instead of 47,7%. The payment fee falls on the full €59,90, which is how a gateway charges it.
This order keeps €23,99 of the €59,90 the customer paid: 47,7% of the €50,34 that was yours once the VAT came out.
See this for every order, every day
An estimate from flat rates. In nouz every order is priced from the costs of its own day.
What this calculator does
What it does
A Shopify profit margin calculator takes what a customer pays and removes the VAT, the product cost, shipping and the payment fee of your plan and payment method. What is left is the profit per order; divided by the price without VAT, it is the margin. A €59,90 order paid with Shopify Payments on Basic leaves €23,99, a 47,7% margin.
The method
Take the VAT out first, then every cost the order brought.
A Shopify order’s price is not its revenue. The VAT inside it belongs to the tax office, so the margin is measured on the price without it, and every cost the order brought comes off that: the products, the parcel and the payment fee.
The fee is the part most calculators guess. Shopify Payments charges the card rate it publishes for your plan, cards from abroad and American Express cost more, and a payment through PayPal or another provider also pays Shopify’s own fee. Pick the method, and the plan under Add more costs, and the fee follows.
Returns and advertising come off last. A refund hands back the revenue and its VAT, and the product usually comes back to the shelf, but the parcel and the fee stay spent.
Where it goes wrong
Four ways a Shopify margin ends up wrong.
Each of these makes an order look better than it is, and none of them shows up as an error anywhere.
Line 23
One fee rate for every payment
Shopify Payments on Basic charges 2% + €0,25. PayPal, at an example rate of 2,49% + €0,35, also pays Shopify’s 2%: on the order above that is €3,04 against €1,45.
Line 23 vs line 14
The fee worked out on the price without VAT
A gateway takes its percentage of what it moved, VAT and shipping included. Worked out on the net price the fee always comes out too low, and no refund ever gives it back.
Line 19 vs line 29
A margin after the products alone
63,2% after the products is the figure most merchants quote. After the parcel and the fee the same order keeps 47,7%, and every euro of advertising still comes out of that.
Worked example
Where a €59,90 order goes
The calculator’s opening order with more costs added: a €59,90 price at 19% VAT, products at €18,50, a €6,40 parcel and Shopify Payments on Basic, with 10% of sales refunded and €9,00 of ads per order.
The refunded share hands back its revenue and its VAT, and its products come back to the shelf. The parcel and the €1,45 fee stay spent.
The order keeps €11,80, a margin of 26,1%. Without returns and ads, the quick answer at the top, it keeps €23,99, a margin of 47,7%.
The gap is not the ads alone: the refunded share took its revenue with it and left the parcel and the fee behind, which is why a margin that ignores returns is always the higher one.
A whole month
The same arithmetic, for a month of orders.
Every order of a month at once, refunds, ad spend and overhead included, from what customers paid down to EBITDA. On its opening figures, 700 orders bring in €73.780 and the month keeps €7.285.
What the month left you, EBITDA
€7.285,00
14Net revenue
€57.000,00
after refunds and VAT
29CM3
25,1%
kept after the ads
With VAT left in
€18.115,00
what a US-built calculator shows
Your month
What customers paid
These figures are
European prices: the VAT comes out of what you kept, after refunds.
What the month cost
↑ ↓ to nudge, Shift for ten. Commas or dots both work.
The statement
7Gross revenue€73.780,00
10Returns−€5.950,00
12VAT−€10.830,00
14Net revenue€57.000,00100,0%
17Cost of goods−€21.660,0038,0%
19CM1€35.340,0062,0%
21Logistics−€4.480,007,9%
23Payment fees−€1.575,002,8%
25CM2€29.285,0051,4%
27Marketing−€15.000,0026,3%
29CM3€14.285,0025,1%
31Overhead−€7.000,0012,3%
33EBITDA€7.285,0012,8%
€10.830,00 of the €73.780,00 customers paid was VAT, taken out of what you kept after the €5.950,00 of refunds. Leave it in, as calculators built for US sales tax do, and the same month reads €18.115,00 instead of €7.285,00. The payment fees of €1.575,00 were charged on the full amount paid, which is how a gateway charges them.
You keep €9,87 of every €100 customers paid, VAT and shipping included: €10,41 kept on an average order.
Run this on my real orders
An estimate from flat rates. In nouz every order is priced from the costs of its own day.
In the app
nouz works this out from every order, every day.
A calculator works from flat rates you type once. nouz prices every single order from the cost rules that were in force on that order's own date, and rebuilds the same statement every night from your own orders and your own ad spend.
- Every cost at the rate of its own day. Product costs, parcels and payment fees per order, so a price change never rewrites last month.
- Ad spend comes in by itself. Meta, Google and TikTok through their official APIs, plus anything you add by hand or by CSV.
- The same lines, per product. What is left after product costs, after shipping and payment fees, and after ads, for every product you sell.
What is a good profit margin for a Shopify store?
There is no single good number, because a margin depends on where you stop counting. On the order above, the products leave 63,2% of the price without VAT, and 47,7% once shipping and the Shopify Payments fee are paid. Returns and advertising come out of what is left, so judge a margin after every cost of the order, never after the products alone, and compare it with your own months rather than with a rule of thumb.
How do Shopify's fees change my margin?
Through the payment fee on every order. Shopify Payments' published euro card rate is 2% + €0,25 on Basic, 1,9% + €0,25 on Grow and 1,7% + €0,25 on Advanced, checked 30 Oct 2026; cards from abroad and American Express cost more. A payment through PayPal or another provider also pays Shopify's own fee, 2% on Basic. On the order above the fee is €1,45 on Basic and €1,27 on Advanced, 0,4 points of margin.
Should the price include VAT?
Enter what the customer pays and the VAT rate, and the calculator takes the VAT out before it measures anything, because the tax was never yours. At 19%, €9,56 of a €59,90 order is VAT. A calculator built for US sales tax leaves it in and shows a margin of 56,0% where the order really leaves 47,7%.
How do returns change my margin?
A refund hands back the revenue and its VAT, and the product usually comes back to the shelf, but the parcel and the payment fee stay spent. With 10% of sales refunded and €9,00 of ads per order, the same order leaves €11,80, a margin of 26,1% instead of 47,7%. Both sit under Add more costs.
More calculators
Four that go with this one.
Each one is a different question about the same statement. All 32 are free, and none of them asks you to sign up.
All calculatorsShopify fees calculator
What Shopify Payments and every other gateway take in a month, blended into the one rate that reaches your P&L.L23Payment feesL25CM2+1Break-even ROAS calculator
The lowest ROAS your ads can report before they lose money, with the VAT taken out of the margin and returns counted.L14Net revenueL25CM2L29CM3+6Shopify plan calculator
What each plan costs at your own volume once the card rate is counted, and the volume where the next one up starts winning.L23Payment feesL24Payment fees %+1Contribution margin calculator
Price minus variable cost for a unit, then the three margins an online store needs: after goods, after shipping and fees, after ads.L25CM2L29CM3L33EBITDA+8
The terms this calculator uses
- VAT on a P<he tax inside what you kept, which was never revenue.
- Net revenueWhat you kept after discounts, returns and VAT.
- Transaction feesWhat the payment provider keeps from every charge.
- Returns and refundsWhat refunds take back, on the day they were issued.
- CM1Net revenue minus the cost of the goods you sold.
- CM2CM1 minus the cost of fulfilling the order and getting paid.
- CM3CM2 minus advertising. The number an operator lives on.
- Gross marginRevenue minus cost of goods, as a percentage.
The long version
Want the long version rather than the arithmetic?
Of a €49 price€15,35remains after VAT, goods, parcel, fee13 min readHow to calculate your Shopify store's true profit, step by stepStrip the VAT, price the goods, subtract parcel, fees and ad spend, then spread the fixed block: the full method for computing what your Shopify store actually keeps.How to calculate your true profitThe same margin for every order, every day.
nouz prices every Shopify order with the fee Shopify reports on it, its own VAT and the costs in force on its day, and adds them up into a 34-line P&L every night, so nobody types an order in again.
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