Bloom is the low-price end of Shopify profit analytics: three paid plans with unlimited orders, attribution on its top plan and a free plan showing seven days of data. nouz is a daily 34-line P&L with CM1, CM2 and CM3, the margins after goods, after shipping and fees and after ads, every cost type dated and logistics priced per parcel.
Bloom and nouz sit at two ends of the same idea. Bloom makes profit tracking cheap and simple: paid plans from $20 a month, unlimited orders on all of them, and the features stacked by plan rather than by volume. nouz makes it deep: a 34-line daily profit and loss statement in which every cost keeps the date it took effect and logistics is priced parcel by parcel. A store with simple costs and a tight budget is well served by the first; a store whose margin hides in shipping zones, packaging fees and supplier price changes needs the second.
nouz is one of the tools compared here; competitor prices were read on 1 Oct 2026.
In short
- Bloom publishes three paid plans, checked 1 Oct 2026: Sprout at $20, Grow at $40 and Flourish at $80, each with unlimited orders and a 14-day trial, plus a free Start plan that shows the last seven days of data.
- nouz is Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Base covers up to 500 orders a month, and Pro and Scale have no order limit, and every plan carries every feature.
- Bloom stacks features by plan: customer lifetime value, Amazon and MCP connectors, which let AI assistants read the data, from Grow, marketing attribution on Flourish, where a profit forecast is listed as adding soon.
- Both date product costs. nouz also dates every other cost type, and prices logistics per parcel in five components.
- nouz's Forecast page, margin targets and breakeven ROAS (return on ad spend) per product are on all three of its plans.
Bloom and nouz at a glance
| Feature | Bloom | nouz |
|---|---|---|
| Pricing model | three paid plans by features, unlimited orders on each | per plan: Base covers up to 500 orders a month, and Pro and Scale have no order limit |
| Free plan | Start, showing the last 7 days of data | none; a 14-day trial |
| Statement | profit table and dashboard, order-level profit | 34 lines from GMV (gross merchandise value) to EBITDA with CM1, CM2 and CM3 and a VAT line |
| Product costs over time | costs by date range | effective-dated, like every other cost type |
| Shipping | custom shipping cost and Shopify shipping sync | per parcel: rate card by weight or size per zone, pick and pack, packaging, returns and EPR, the producer fees on packaging |
| Lifetime value | from Grow, $40 | cohorts and LTV in revenue and contribution terms, every plan |
| Targets | custom dashboard and targets, from Grow | margin targets marking every P&L column, every plan |
| Forecast | profit forecast listed as adding soon, on Flourish | up to twelve months ahead, this one included: profit, stock and cash |
| Attribution | on Flourish, $80 | none by design; blended MER (revenue per ad euro), POAS (profit per ad euro) and CAC (cost per new customer) |
| Amazon | from Grow | not supported; Shopify only |
| AI connector (MCP) | from Grow, for Claude and ChatGPT | none |
What each costs
Bloom's price does not move with orders at all: a store pays $20, $40 or $80 a month for the features it needs, whatever it sells. nouz moves once: Base covers up to 500 orders a month, and above that Pro has no order limit. So on price alone Bloom's first two plans are the lower bill however many orders a store takes, and the question this page answers is what the difference buys.
Orders a month
| Tool | 100 orders a month | 500 orders a month | 5.000 orders a month | 50.000 orders a month |
|---|---|---|---|---|
| Bloom, profit and product costs (Sprout) | $20 | $20 | $20 | $20 |
| Bloom with LTV and Amazon (Grow) | $40 | $40 | $40 | $40 |
| Bloom with attribution (Flourish) | $80 | $80 | $80 | $80 |
| nouz, cheapest plan that covers it | $55 (Base) | $55 (Base) | $115 (Pro) | $115 (Pro) |
The profit tracker cost calculator puts both beside every other tool at your own volume. The more useful sum is your own, though: what a percentage point of margin is worth to your store a month. A contribution margin calculator gives you the figure in minutes, and if a cost the cheaper tool cannot see is moving your margin by more than the price difference, the depth pays for itself.
Where the margin hides: costs with structure
Bloom takes a custom shipping cost and syncs shipping labels bought through Shopify, which suits a store with one carrier, one market and simple rates. nouz prices logistics as a stack of five components applied to every parcel. They are a shipping rate card with zones you define and prices by weight or by parcel size, pick and pack as a base plus each additional item, packaging, return processing on the day of the refund, and packaging EPR fees per destination country and material. A split shipment is two parcels, a parcel to a zone with no price is flagged rather than counted as free, and a product with no weight is surfaced rather than treated as weightless.
Both tools let a product cost change over time, and Bloom describes on its own blog how a cost assigned to a date range applies forward without rewriting the past. nouz applies that rule to every cost type: the carrier's rate card, the payment fee, the packaging and the overhead each carry an effective date. A new value closes the old one the day before, and only a deliberate backdate re-prices the days after it. For a European store the remaining difference is VAT: nouz keeps it on its own line, with every revenue line above it VAT-inclusive the way the shop prices and Net Revenue and everything below it VAT-exclusive.
One store, three hidden costs
Take a store that ships from Germany into Austria and Switzerland as well as at home. In April its carrier raises the rate for the heaviest weight bracket; in June it starts splitting orders whose items sit in two warehouses; and since August it pays EPR fees on its packaging in the EU markets it ships to. None of the three is a product cost, and each moves the margin of a different set of orders.
A single shipping cost per order prices that store approximately, and approximately is where margin hides. On nouz the April increase is a new rate card dated April, so March keeps the old rate; each split order is two parcels with two labels and two boxes; and the EPR fee is charged per destination country on the packaging each parcel uses. The P&L line for logistics then expands into its components, so the month that got more expensive shows which of the three did it.
Where Bloom is the better fit
Choose Bloom when price is the deciding axis and your costs are simple, or when you want unlimited orders from $20 a month. It also fits when marketing attribution belongs in the same tool and $80 is the budget for it, or when Amazon sales and an MCP connection for Claude or ChatGPT are part of how you work. Bloom also covers email marketing profit from Klaviyo and similar tools, which nouz does not.
Where nouz is the better fit
nouz fits a store that wants to know which stage of the business moved, not only whether the month made money. The statement runs 34 lines with a published formula for each, and the contribution ladder between them separates the goods (CM1), the parcels and payment fees (CM2) and the advertising (CM3). Seven of the lines open into their parts, any day, week, month or custom range sits beside the previous one, and missing costs are flagged rather than counted as zero. On Shopify Payments, the payment fee is the one Shopify reports for each payment.
Three features sit on every nouz plan that Bloom lists differently or not yet. The Forecast page projects up to twelve months ahead, this one included, from the store's own orders, with What if scenarios, monthly goals and a stock and cash plan; Bloom lists a profit forecast as adding soon on Flourish. Margin targets mark each P&L column green, orange or red against your own limits for CM1, CM2, CM3 and EBITDA. And Insights runs each product down the ladder to EBITDA with breakeven CAC and breakeven ROAS per product, among eleven tabs. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
What a morning looks like in each
Bloom keeps the routine light. Its first paid plan sends an automated email summary of the metrics you pick, Grow adds Slack updates and a custom dashboard with targets, and the profit table answers the day's question in one view. For a store that wants to glance at profit and get on with selling, that lightness is the product working as intended.
nouz's routine is the statement in short form. The daily profit email carries yesterday's thirteen-row waterfall from Net Revenue to EBITDA and the month's forecast beneath it, so a bad day shows which stage it was bad at: the goods, the parcels and fees, or the advertising. The Overview adds today's EBITDA so far, the day the month covered its fixed costs and a list of what needs attention, from a product without a cost to a parcel whose zone has no price. The point of that list is the rule behind it: a gap in the costs is flagged, never quietly counted as zero.
Five checks for the trial
- Find an order that shipped in two parcels and compare its shipping cost in both tools. On nouz it is charged as two parcels.
- Raise a carrier rate with an effective date last month, not a product cost, and see what each tool does with the orders before that date.
- Look at a heavy order to a far zone and a light one to the nearest, and check that the shipping cost differs the way your carrier's invoice does.
- Compare the payment fee on one Shopify Payments order with your payout. nouz takes the fee Shopify reports for that payment.
- If you sell into several EU countries, check where VAT and packaging fees appear. On nouz VAT has its own line and EPR fees sit in logistics.
Switching from Bloom
Nothing about the orders has to move: nouz backfills the store's entire order history from Shopify on the first sync. The costs move by hand, starting from the unit costs nouz prefills from Shopify's cost per item where it is set. If you used Bloom's date ranges, enter or edit each product cost per variant on nouz's Products page with the same start date, then set up the logistics stack, the payment fee rules and the overhead, each with the date it took effect. Meta, Google and TikTok connect directly, and other spend comes in through the ad spend CSV import. Run both on one store for two weeks and reconcile one finished day line by line; the differences are always a cost or a recognition rule.
How this comparison was made
Bloom's plans, prices and plan contents were checked 1 Oct 2026 on its Shopify App Store listing, and its date-range costing on its own blog. nouz's prices are read from the plans its checkout charges, set out under nouz's pricing. No review figure is quoted for either tool. More options at the affordable end are in Bloom alternatives and in Kleio and nouz compared, and the full field is in the comparison of the best Shopify profit tracking apps.