Reading your P&L Answer 8 of 36 Updated

Which lines can I expand, and what is inside?

Seven lines can open to show what is inside them. Click the small arrow after a line's name to open its breakdown. A line with nothing to show has no arrow.

Discount Codes shows the codes that gave the most discount by name, then Other codes and Automatic discounts. Returns shows the products with the biggest returns, then Other products. It can also show Refunded shipping, Return fees kept (a restocking or return shipping fee you kept, shown as a minus), and Refund adjustments for money that differed from the items, like a goodwill amount. Net Orders splits into New customers and Returning customers.

Logistic Costs splits into Shipping, Pick & pack, Packaging, EPR fees and Returns. Transaction Costs shows each payment method, like PayPal or Klarna. Marketing Costs shows Meta, Google and TikTok, plus Shop Campaigns, Manual spend and CSV imports when you have them. Overhead Costs shows your biggest overhead costs by name, then Remaining overhead for the rest.

Other costs, the one-offs like a repair or a lawyer's bill, get their own row under Overhead Costs. It is called of which other costs, and it can open too. The overhead list and that row add up to the line together.

Every breakdown adds up to its line exactly, to the cent. So the rows are the line itself, not an estimate. Separately, GMV and each subtotal can fold away the lines under them, and Expand all opens every fold at once.

Where you find it P&L · line 27, opened

app.nouz.co/pnl
Marketing Costs opened on the P&L: rows for Meta, Google, TikTok at €0,00 and Manual spend under the line total.
Marketing Costs opened: one row per source, and the rows add up to the line to the cent.

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More in Reading your P&L

All 36 questions
  1. 06 What does the chart at the top of the P&L show?
  2. 07 What do Expand all and Collapse all do on the P&L?
  3. 08 Which lines can I expand, and what is inside? You are reading this
  4. 09 What is Remaining overhead on the P&L?
  5. 10 What do margin targets and the coloured chips mean?

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