Can I pick any date range I want?

Yes. Open the range picker at the top of the P&L and pick any first and last day. A campaign week or a single Black Friday weekend works just like a month.

On the left are quick choices. They are Today, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Month to date, Year to date and All time. For anything else, click a first day and a last day in the calendar. Then press Apply. Weeks in the calendar start on Monday.

In the same panel, you also pick the view: Total, Daily, Weekly, Monthly or Yearly. With several stores selected, you can also pick By store.

Your range is saved in the page's web address. So you can bookmark a view, or send the link to someone on your team. It opens just as you left it. Insights, Inventory and the data export in Settings offer the same quick choices.

A range always stays inside your store's history. Days before the first day nouz has figures for, and days after today, are left out. A link with no days of data at all opens on this month so far instead.