Can I add ad spend by hand or by CSV?

Yes. Open the Overhead page and click Add cost, then Marketing spend. Fill in the Campaign and the Amount excl. VAT. Channel or account is optional, for example an influencer's name or a podcast.

Under When, pick One-time, Monthly or Yearly. A one-time amount counts on its date. A monthly or yearly amount is spread evenly across the days it runs. To add many rows at once, choose Import a CSV instead. Each row needs a date and an amount, such as 01.09.2026 and 120,50.

All of it counts in Marketing Costs, just like spend from Meta or Google. So it lowers CM3, your profit after marketing. It never counts as overhead. Open the Marketing Costs line on the P&L, and it shows as its own rows: Manual spend and CSV imports.

This is a normal part of nouz, not a stopgap. Lots of real spend has no connector: influencer fees, affiliate budgets, print ads, or a platform nouz does not connect to. That money is as real as what Meta reports, so it belongs on the same line.