How do I add running costs, one-offs and my own categories?

Open Overhead in the sidebar and click Add cost. It asks what you are entering, and offers three cards: Overhead, Marketing spend and Other costs. Each opens its own form in the same panel. The back arrow returns to the cards, and what you typed stays until the panel closes.

Overhead is the cost of running the store: salaries, rent, apps, software. Give it a Name, a Category, an Amount and How often: Monthly, Yearly or One-time. A recurring cost needs a Start date and can have an End date. Left empty, the end reads Ongoing. A one-time cost needs its Booked on date.

Recurring costs are spread over every day they cover. A one-time cost lands whole on its booked day. All of it counts in Overhead Costs, line 31 of your P&L (your profit and loss statement). It lowers EBITDA, the profit left after every running cost. Marketing spend is advertising that no connector brings in, like an influencer. It counts in Marketing Costs, line 27, before CM3, the margin after marketing.

Other costs are one-offs, such as a repair, a lawyer or a trade fair. They stay in line 31, but the P&L shows them on their own row under it, of which other costs. Something that lasts for years, like a van, is an investment rather than a cost, and EBITDA leaves it out.

The category list ends with Custom category, where you name your own, like insurance. It still counts as overhead. The cost you just saved goes to the top of the list and flashes once. On the page itself, the four figures, the tabs and Filter help you read the list.