What do Each extra €1 brings and Match my EBITDA goal do?

Each extra €1 brings is how much net revenue one more euro of ads brings in. You set it yourself, because nouz does not track which sale came from which ad. It starts at €2,50. Find it in What if, in the Marketing group, below the ad platforms.

Extra ads only pay for themselves above a certain figure: 1 divided by your CM2 margin. CM2 margin is the share of net revenue left after products, shipping and fees. With a CM2 margin of 50,0%, each extra euro must bring more than €2,00. If the figure you set is below that, the panel warns, for example At €1,80 more ads lower profit.

The i beside the lever shows your own break-even figure and your average today, which is your MER. Extra spend usually earns less than the average, so a careful guess sits below it. How to set a budget this way is shown in setting an ad budget from your margin.

Match my EBITDA goal shows up in the Marketing group once every month ahead has an EBITDA goal. Click it and nouz changes All ad platforms until the months add up to your goals. It uses your figure for Each extra €1 brings, and it can raise your ad spend or cut it.

If your ad plan already reaches the goals, it says Your ad plan already reaches your 12-month EBITDA goal. If ads alone cannot get there, it says Ads alone will not reach your 12-month EBITDA goal. Then try prices, costs or a planned event instead.