What do Outbound per order and the other cards on the Logistics tab mean?

The Logistics tab shows what it costs to get your orders to customers, and to take returns back. Logistics is everything after the sale: the carrier label, picking and packing, the box and returns. Open Insights, then the Logistics tab. Every card follows the date range at the top. Payment fees are on the Transaction fees tab, and product costs on the COGS tab.

One example runs through this answer. In the last 30 days you had 100 orders. 90 went out in parcels, and 10 were digital products that need no parcel. Sending the 90 cost €540,00, and returns cost another €60,00.

The first card, Logistic costs, is all of it together: €600,00. The second card, of Net Revenue, is that as a share of Net Revenue: €600,00 of €10.000,00 is 6,0%. Net Revenue is what customers paid you after discounts and refunds, without VAT. Each card's chip compares with the same number of days just before. Red means a cost went up, and green that it went down. Logistic costs gets a grey chip, because a bigger bill can simply mean more orders. pp means percentage points: 6,0% to 6,5% is +0,5 pp.

Outbound per order is what sending out costs you, shared over all your orders. Outbound means the way out to the customer: the label, picking and packing, the box and its recycling fee. Returns are not in it. In the example, €540,00 ÷ 100 orders = €5,40. All 100 orders count, also the 10 that sent nothing. The line under it is parcels per order, counted over the orders that were sent or collected. If 9 of the 90 went out in two parcels, that makes 99 parcels, or 1,10 parcels per order. Above 1,00 means some orders were split, and every extra parcel costs again.

Return processing is the return labels and the handling of items that came back. It counts on the day of the refund. The line under it counts the returns processed: refunds where at least one item was sent back. In the example, 15 returns cost €60,00.

Logistics by component splits Logistic costs into its parts. Shipping is the carrier labels. Pick & pack is picking the items and packing the parcel. Packaging is the boxes. EPR fees are recycling fees some countries charge on the packaging you send there. Returns is return labels and handling. Hover a part of the ring to see its amount in the middle.

Under the ring are three figures. Per order (30d) is all logistic costs, returns included, divided by the orders that were sent or collected. Here that is €600,00 ÷ 90 = €6,67. of Net Revenue (30d) is the same 6,0% as above. Returns share is the part spent on returns: €60,00 of €600,00 is 10,0%. The (30d) names your range, here 30 days.

Logistics cost per order draws one point per day, week or month, depending on your range. Each point is all logistic costs of that time, returns included, divided by all orders placed in it. A week with 25 orders and €150,00 of logistic costs shows €6,00. The dashed line is logistics as a share of Net Revenue. A vertical dashed line marks when one of your logistics rules changed, like a new carrier price. Its label names the rule, and marks close together share one, like 3 changes. Hover there to read each rule's name.

Cost per order by zone shows what sending one order costs in each zone. A zone is a group of countries, like Germany or Rest of EU. You set zones on the Logistics page in the sidebar. Flags show each zone's countries. A globe marks the catch-all zone, which takes every country no other zone lists. The figure is the zone's sending cost divided by its orders. In the example, 60 orders to Germany cost €300,00, so €5,00 each. 30 orders to Rest of EU cost €240,00, so €8,00 each. Under each zone are its share of the orders and the average weight of an order sent there.

Store pickup has its own row, without a carrier label. At the bottom, the card counts parcels and orders. If nouz did not know a parcel's weight, it used the zone's fallback price, the price of its heaviest row. The card then says how many orders that touched, and Add weights opens the Products page.

So four figures say per order. They differ in what they count, and in which orders share it. Outbound per order is sending only, shared over all orders. Per order (30d) is sending and returns, shared over the orders that were sent or collected. Logistics cost per order is sending and returns, shared over all orders of each day, week or month. Cost per order by zone is sending only, shared over the orders sent to that zone.

Shipping you absorb is what sending out cost you beyond what customers paid for shipping. Both sides are without VAT. In the example, customers paid €238,00 for shipping, or €200,00 without 19% VAT. €540,00 minus €200,00 is €340,00 absorbed: €3,40 per order over all 100 orders. Free shipping and free-shipping codes end up here. If customers paid more than sending cost, the figure turns green and says so.

Returns burden shows what returns cost you in shipping. When a parcel comes back, nobody pays you back for sending it out. The big figure is that money for the orders that came back in the range. Say 15 orders came back, each €6,00 to send: €90,00. Add Return processing, label and handling, €60,00, and the Full returns bill at the bottom is €150,00. Per return is €60,00 ÷ 15 = €4,00.

Which box went out appears only when your packaging rule uses box sizes. nouz picks each parcel's box by how much room its products need, from each product's packaging size. Each row is one box. It shows how many sizes fit, how many parcels left in it and what those boxes cost. Hold it against the boxes you really bought. If the mix looks wrong, the packaging sizes on your products are wrong.

Packaging placed on each market lists the countries your parcels went to, each with its flag. A row shows the kilograms of packaging sent there, the parcels and the EPR fee. The kilograms come from the materials your packaging rule says each box is made of. Parcels with no country show as No destination. A dash means no fee. If a country has no EPR rate, the card warns you, and Set rates opens the Logistics page.

What each product costs to box splits each parcel's box and EPR fee over the products inside. A product that takes more room carries more of it. A bulky coat pays more than the socks beside it. Each row shows a product's total, its cost per unit and its average packaging size, shown as sizes each.