Forecast and planning Answer 2 of 19 Updated

What does EBITDA at month end show on the Forecast?

It shows where this month's profit will most likely end. It is the first card on the Forecast, named after the month, for example October 2026. Under the name it says EBITDA at month end and how many days are left. EBITDA is the profit left after every cost: products, shipping, fees, marketing and overhead.

The big number adds what you made so far to the forecast for the days left. Say you made €8.000 so far and €6.000 more is expected. The card then shows €14.000. Under it, a line like Likely €12.500 to €15.500 is the likely range: where the month will probably end. In the bar, the solid part is what you made so far. The striped part is still to come, and the light band is the range.

With an EBITDA goal for this month, a black mark shows the goal on the bar. A chip says how far above goal or below goal you are. The pill at the top right gives the verdict. On track means the forecast reaches the goal. At risk means only the top of the range reaches it. Likely short means even that falls short. Without a goal, an owner or admin sees Set a goal, which opens Goals.

Four numbers sit at the bottom. Net revenue is your sales after discounts, returns and VAT, with the change against the same month last year. Orders is how many orders the month should bring, with how many came in so far. Marketing is all your marketing costs for the month. With a marketing budget it says In budget or Over budget. Without one it shows the MER: net revenue for each euro of marketing. CM3 % is the share of net revenue left after products, shipping, fees and marketing.

How wide the range is, and why, is in About this forecast. The same month, one day at a time, is on the day by day chart beside this card.

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More in Forecast and planning

All 19 questions
  1. 01 How is the forecast built?
  2. 02 What does EBITDA at month end show on the Forecast? You are reading this
  3. 03 What does the day by day chart on the Forecast show?
  4. 04 What does Next 12 months show on the Forecast?
  5. 05 What does the What the forecast assumes card show?

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