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Forecast and planning Answer 19 of 19 Updated
What does the Inventory page show?
It shows each variant's stock and how fast it sells. Open Inventory in the sidebar. A variant is one version of a product, like a hoodie in size M. The Variants, Products and Types switch sets the rows: one per variant, product or product type. Click a product or a type to open its variants. Gift cards are left out.
Six figures sit above the table: Units sold, Sold a day, In stock, Stock value, At retail and Stock lasts. Search and filters never change them. The range at the top sets the sales and starts at the last 30 days. Stock, unit costs and prices are always today's.
Units sold counts the units ordered in the range, minus the units refunded in it. Cancelled and test orders do not count. Chargebacks are not taken off, because those goods never came back. Sold a day is units sold divided by the days in the range. In stock is your stock today, as Shopify reports it, and an oversold item counts as none.
Stock lasts is today's stock divided by that pace: 120 units at 4 a day last 30 days. The bar is red when nothing is on hand, amber under 14 days, green from 14 to 120 days and blue over 120 days. Stock that did not sell reads No sales, in blue. Sell-through is units sold divided by units sold plus today's stock. The stock coverage calculator does the Stock lasts sum for one product.
Unit cost is what one unit costs you today. Stock value is that stock at cost: In stock times Unit cost. At retail is In stock times the price in your shop today, so it is what the stock sells for. Its tip says if your prices include VAT. A variant without a unit cost is never valued at zero. It reads No cost, stays out of Stock value, and the figure above the table counts the variants with stock and no cost. Add the missing costs on the Products page.
A variant only ever sold without shipping, like a PDF, shows dimmed and stays out of every total. A variant without a SKU shows No SKU. Filter picks a stock state, like Sold out or Lasts under 14 days, or a product type. Sort and columns sorts by any column and hides or moves columns. Show all puts every row on one page. With several stores selected, Variants has a Store column.
This page reports, and it does not plan. Restock planning, what to reorder and by when, is on the Inventory tab of Insights, which uses your lead times. The Inventory report in Settings, Data export keeps its older column names: Inventory level, Inventory value, Sales velocity / day and Stock coverage (days). Here they are In stock, Stock value, Sold a day and Stock lasts.
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