Reading your P&L

What is on each Insights tab?

Ten tabs: revenue with the bridge from gross to net, products with per-SKU profitability, marketing with MER, POAS and blended CAC, returns economics, customers with repeat purchase, order cadence and purchase journeys, lifetime value by cohort in revenue and contribution terms, and one tab for each of the four cost engines.

They share one range picker with the statement, and every figure on them is computed by the same engine, so a number on a tab and the same number on the P&L cannot disagree. Insights is part of Pro.

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