Reading your P&L

What is on each Insights tab?

Nine tabs: revenue with the bridge from gross to net, products with per-SKU profitability, marketing with MER, POAS and blended CAC, returns economics, customers as new against returning, and one tab for each of the four cost engines.

They share one range picker with the statement, and every figure on them is computed by the same engine, so a number on a tab and the same number on the P&L cannot disagree. Insights is part of Pro.

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BlogHow margin actually behaves in an ecommerce business.GlossaryEvery term on a nouz P&L, defined in plain language.TemplatesSix free spreadsheets with the columns nouz actually uses.CalculatorsBreak-even, margins, fees, MER and packaging EPR, on §8 maths.