nouz is the Sellerboard alternative for Shopify stores that want their real profit every day, after products, shipping, fees, ads and overhead, with VAT on its own line and every cost dated. Sellerboard is built for Amazon first. For Amazon beside Shopify, BeProfit; for the lowest bill, SimplyCost or Bloom; for lifetime value, Lifetimely.
Sellerboard is profit analytics built for Amazon sellers first, and its Shopify app brings the same idea to a Shopify store: a live profit dashboard, cost of goods by batch or by period, shipping profiles and ad tracking by UTM tag, from $9 a month for 600 orders. The Shopify merchants who look for a Sellerboard alternative usually want one of three things: a statement built around Shopify and European VAT rather than around marketplace fees, every cost kept with the date it applied from, or Amazon and Shopify in one tool.
nouz is one of the tools compared here; competitor prices were read on 21 Oct 2026.
In short
- nouz shows your real profit every day, after products, shipping, fees, ads and overhead: a 34-line P&L with CM1, CM2 and CM3, the margins after goods, after shipping and fees and after ads, VAT kept apart from revenue, and every cost type kept as a dated rule. Base covers up to 500 orders a month, and Pro and Scale have no order limit.
- Sellerboard's Shopify app is priced by orders, checked 21 Oct 2026: $9 a month for 600 orders, up to $79 with no order limit, every feature on every plan and a 30-day trial.
- Its strengths are a low bill from the first plan to the last, the longest trial among the tools compared here, ad sales and ROAS (return on ad spend) by product or UTM tag, and a separate product for the Amazon side of a business.
- Choose nouz when the store is Shopify-first and the questions are European ones: VAT, parcels priced by zone and by weight or size, packaging fees per destination, refunds on the day they happen, and a forecast of where the month lands.
What is Sellerboard, and does it work with Shopify?
Yes, through its own app. Sellerboard Profit Analytics has been on the Shopify App Store since July 2021, made by nextechnology GmbH in Stuttgart, and its listing describes real-time profit analytics that drill down by period, product, order or expense, with ad costs, cost of goods, shipping, payment fees, return costs and taxes among the expenses. Cost of goods is entered by batch, by period, as a share of the price or as a fixed value; ad costs and sales are synced and attributed by product or UTM tag; and every plan carries an LTV dashboard, user access rights and reports as spreadsheets or by email. Its page for Shopify sellers adds shipping profiles by weight, units, order price and zone, pick and pack costs, indirect expenses such as rent, and ad spend from Google, Facebook, TikTok, Snapchat and Pinterest.
The company's home is Amazon. Sellerboard's own site leads with profit analytics for Amazon sellers, works with every Amazon marketplace, and lists Shopify among its other platforms; the Amazon product has plans of its own on sellerboard.com, while the Shopify app is priced on its listing and billed through Shopify. That shapes the product in the direction a marketplace seller needs, and it is the first thing to weigh for a store whose business is a Shopify storefront.
What does Sellerboard cost on Shopify?
| Plan | A month | Orders a month |
|---|---|---|
| Standard | $9 | 600 |
| Professional | $19 | 1.800 |
| Business | $39 | 5.400 |
| Enterprise | $79 | unlimited |
The plans differ only by orders, so a store pays for its volume and nothing is held back: $19 a month at 1.000 orders and $39 at 5.000, read from its Shopify App Store listing. That is one of the lowest bills among the trackers compared on this site, and its 30-day trial is the longest of them. nouz costs more, $115 on Pro at 1.000 orders, and the rest of this page is about what the difference buys. To put every tool at your own volume, the profit tracker cost calculator prices them side by side.
What are the best Sellerboard alternatives for Shopify?
It depends on which of the three reasons sent you looking. For a Shopify statement with European tax and dated costs, nouz. For Amazon and other platforms in one tool beside Shopify, BeProfit, whose top plan covers unlimited shops and platforms. For customer lifetime value first, Lifetimely, which sells Amazon data as an add-on. For the lowest bill with unlimited orders, SimplyCost or Bloom, and for one price per store, Kleio. The table prices each for one store.
| Feature | How it prices | At 1.000 orders | At 5.000 orders | Amazon |
|---|---|---|---|---|
| Sellerboard | order tiers | $19 | $39 | a separate Amazon product |
| nouz | per plan; Pro and Scale with no order limit | $115 on Pro | $115 on Pro | Shopify only; marketplace orders written into Shopify count |
| BeProfit | order tiers, one shop each below Plus | $149 | $249 | Amazon and WooCommerce beside Shopify |
| Lifetimely | free up to 50 orders, then order tiers | $149 | $299 | Amazon data at $75 a month |
| TrueProfit | order tiers, a fee per order past each | $100 | $305 | Amazon ads among its ad sources |
| Bloom | plans by features, unlimited orders | $20 to $80 | $20 to $80 | from its Grow plan |
| SimplyCost | two plans by orders | $29,99 | $29,99 | not described on its listing |
| Kleio | one plan per store | $29 | $29 | not described on its listing |
The alternatives, one by one
nouz, for your real profit every day, after products, shipping, fees, ads and overhead. A 34-line daily P&L from GMV (gross merchandise value) down to EBITDA, a VAT line of its own, logistics priced per parcel, every cost type dated, Insights per product, channel, customer cohort and stock, a Forecast page and a daily profit email, on plans that never charge per order: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249). Pro covers up to 5 stores and up to 5 team members, Scale up to 10 stores and unlimited team members.
BeProfit, for Amazon and WooCommerce beside Shopify. Order tiers on one shop each, then a Plus plan with unlimited orders, shops and platforms; the multichannel case is set out in BeProfit alternatives.
Lifetimely, for lifetime value. Free up to 50 orders a month, then order tiers from $49, with predictive LTV, an AI Profit Agent and Amazon data as a paid add-on; Lifetimely alternatives compares it with the rest of the field.
TrueProfit, for live numbers on a phone. Order tiers from $35 with a fee per order past each tier, a free mobile app and ad spend from a wide set of platforms; TrueProfit alternatives covers where its pricing curve lands.
Bloom, SimplyCost and Kleio, for a low bill. Bloom runs from $20 to $80 a month with unlimited orders; SimplyCost is $9,99 for 600 orders and $29,99 beyond; Kleio is $29 a month per store with everything in it. The whole market, priced at four volumes, is in the best Shopify profit tracking apps.
Two more kinds of tool come up when a store outgrows its first tracker. An ERP covers purchasing, warehouses and the books, and Odoo alternatives for Shopify sets out where it overlaps with a profit tracker and where it does not. And there is the Munich analytics platform priced on net revenue, which adds attribution to a contribution margin statement; it is compared with nouz on its own page. Some teams consider a third route, building their own profit tracker with AI, and that has a page of its own too.
How does nouz differ from Sellerboard?
| Feature | Sellerboard | nouz |
|---|---|---|
| Built for | Amazon sellers first, with a Shopify app | Shopify stores, Europe first |
| Price | $9 to $79 a month by order tier | per plan; Pro and Scale with no order limit |
| Statement | profit and loss by period, product, order or expense | 34 lines from GMV to EBITDA, with CM1, CM2 and CM3 |
| VAT | taxes among the expenses | its own line; Net Revenue and every line below exclude it |
| Product costs | by batch, period, share of the price or fixed value | per variant, each from the day it applies |
| Shipping | profiles by weight, units, order price and zone; pick and pack | per parcel: rate cards by zone and weight or size, pick and pack, packaging, returns, packaging EPR |
| Ad spend | synced, attributed by product or UTM tag | Meta, Google and TikTok synced, plus manual spend; blended MER, POAS and CAC |
| Forecast | not on its listing | where the month lands, up to twelve months ahead, this one included |
| Free trial | 30 days | 14 days |
Three of those rows decide most of what the numbers say. The VAT row first: on a European store charging a standard rate of 19 or 20 percent, about a sixth of what customers pay belongs to the tax office, and nouz keeps it as VAT on its own line, between Gross Revenue and Net Revenue, so every margin below it is a share of what the store actually kept. A margin computed on a VAT-inclusive figure is flattered by the tax rate, and the flattery is largest exactly where the rate is highest.
Then the cost rows. Sellerboard dates cost of goods by batch and by period, which is the part that moves most for many stores. nouz applies effective dating to every cost type: each product's unit cost, the shipping rate card, pick and pack, packaging, return processing, the payment fee rules and overhead. A new cost closes the old one the day before it takes effect, every order is priced by the rule valid on its own day, and a cost entered late re-prices only from its own date. Shipping is modelled per parcel rather than per order, so a split shipment pays two labels, and the logistics cost per order comes out of five components rather than one profile.
And refunds. nouz books a refund on the day it is issued, with its return processing cost, never back on the month of the original order, so a closed month stays closed; which day a refund belongs to explains why that is the rule. A tracker that nets refunds back into the order's month gives a cleaner product history and a past that keeps moving.
What does nouz add around the statement?
The rest of the product is built on the same engine. Insights run each product from CM1 down to EBITDA with a breakeven ROAS and a breakeven CAC (the cost of winning a customer) for every product, measure marketing as MER (revenue per ad euro) and POAS, profit on ad spend, follow returns, new and returning customers and lifetime value by cohort, in revenue and in contribution terms, with LTV:CAC beside it, and plan reorders from stock on hand and on its way. The Forecast page projects where this month lands, up to twelve months ahead, this one included, with What if scenarios, goals and planned events. A daily profit email arrives after the nightly sync with yesterday's net revenue and EBITDA. Ad spend from Meta, Google and TikTok is synced; every other source arrives as manual spend or a CSV import, so the marketing line is complete either way. Each of these claims about nouz is listed, with where to check it, on the nouz facts page.
When is Sellerboard the better choice?
Choose Sellerboard when Amazon is your main channel and the Shopify store is the second one, when the lowest monthly bill is the deciding factor, or when attribution by UTM tag and by product belongs in the same tool as profit. Its 30-day trial gives a full month of real orders to judge it on, and at $39 for 5.000 orders a month it asks little of a store that is still finding its margins. If you need Amazon and WooCommerce inside one statement beside Shopify, look at BeProfit's top plan as well.
What to test in the first week
Run both tools on the same store for a week and judge them on one finished day. First, does net revenue match what Shopify reports once VAT and refunds are taken out the same way, and if not, which line explains the gap? Second, refund an order from last month and see which month moves. Third, enter a supplier increase that took effect three weeks ago and see which days re-price. Fourth, find a split shipment and check that it pays two parcels. A tool that passes those four will be right on the days you never check by hand.
How the comparison was made
Sellerboard's plans, prices, trial and features were read on 21 Oct 2026 from its App Store listing, its page for Shopify sellers and its homepage; every other vendor's prices were read the same day from its own pricing page or listing. Feature claims are what each vendor publishes, nothing is scored out of ten, and no review figure is quoted for anybody. The nouz side reads from the same plan data the checkout charges from: Base $55, Pro $115 and Scale $289 a month (about €49, €99 and €249), every feature on every plan, a 14-day trial, and a backfill of the store's entire order history on the first sync. What each plan covers is under nouz's pricing.